Rafael Augusto
Chief Creative Officer (CCO) at Publicis- Claim this Profile
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English Full professional proficiency
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Portuguese Native or bilingual proficiency
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Bio
Kamal Dimachkie
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft. Working with Raf has been an absolute joy and pleasure. He can turn ideas into beautiful, well-thought-through, and high-quality execution that impressed on impact and thrilled in the attention-to-detail his work manifested. He is buttoned-down and thorough and will spare no effort to ensure his ideas are brought to life in all their creative glory, and what ideas he can develop and execute. No challenge is too daunting. Once he takes a project on, his ideas spring to life in beautifully constructed presentations that are an absolute pleasure to experience. Furthermore, he is always able to bring them to life through his high-energy and disarming delivery. I am delighted to have had the pleasure to work with Raf and wouldn’t hesitate in the least to collaborate with him again. Raf is the tested weapon to take to battle especially when the odds are slim.
André Nassar
I had the pleasure of working with Rafael Augusto directly and daily for more than five years when I was the Regional Executive Creative Director at Leo Burnett Dubai from 2013 to 2019. Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best. Channeling his energy in a positive direction, he is always motivated, energetic and never shies away from a challenge. The best words to describe him are: trustworthy, prepared, ambitious, hardworking, honest and talented. He was my right and left arm.
Kamal Dimachkie
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft. Working with Raf has been an absolute joy and pleasure. He can turn ideas into beautiful, well-thought-through, and high-quality execution that impressed on impact and thrilled in the attention-to-detail his work manifested. He is buttoned-down and thorough and will spare no effort to ensure his ideas are brought to life in all their creative glory, and what ideas he can develop and execute. No challenge is too daunting. Once he takes a project on, his ideas spring to life in beautifully constructed presentations that are an absolute pleasure to experience. Furthermore, he is always able to bring them to life through his high-energy and disarming delivery. I am delighted to have had the pleasure to work with Raf and wouldn’t hesitate in the least to collaborate with him again. Raf is the tested weapon to take to battle especially when the odds are slim.
André Nassar
I had the pleasure of working with Rafael Augusto directly and daily for more than five years when I was the Regional Executive Creative Director at Leo Burnett Dubai from 2013 to 2019. Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best. Channeling his energy in a positive direction, he is always motivated, energetic and never shies away from a challenge. The best words to describe him are: trustworthy, prepared, ambitious, hardworking, honest and talented. He was my right and left arm.
Kamal Dimachkie
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft. Working with Raf has been an absolute joy and pleasure. He can turn ideas into beautiful, well-thought-through, and high-quality execution that impressed on impact and thrilled in the attention-to-detail his work manifested. He is buttoned-down and thorough and will spare no effort to ensure his ideas are brought to life in all their creative glory, and what ideas he can develop and execute. No challenge is too daunting. Once he takes a project on, his ideas spring to life in beautifully constructed presentations that are an absolute pleasure to experience. Furthermore, he is always able to bring them to life through his high-energy and disarming delivery. I am delighted to have had the pleasure to work with Raf and wouldn’t hesitate in the least to collaborate with him again. Raf is the tested weapon to take to battle especially when the odds are slim.
André Nassar
I had the pleasure of working with Rafael Augusto directly and daily for more than five years when I was the Regional Executive Creative Director at Leo Burnett Dubai from 2013 to 2019. Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best. Channeling his energy in a positive direction, he is always motivated, energetic and never shies away from a challenge. The best words to describe him are: trustworthy, prepared, ambitious, hardworking, honest and talented. He was my right and left arm.
Kamal Dimachkie
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft. Working with Raf has been an absolute joy and pleasure. He can turn ideas into beautiful, well-thought-through, and high-quality execution that impressed on impact and thrilled in the attention-to-detail his work manifested. He is buttoned-down and thorough and will spare no effort to ensure his ideas are brought to life in all their creative glory, and what ideas he can develop and execute. No challenge is too daunting. Once he takes a project on, his ideas spring to life in beautifully constructed presentations that are an absolute pleasure to experience. Furthermore, he is always able to bring them to life through his high-energy and disarming delivery. I am delighted to have had the pleasure to work with Raf and wouldn’t hesitate in the least to collaborate with him again. Raf is the tested weapon to take to battle especially when the odds are slim.
André Nassar
I had the pleasure of working with Rafael Augusto directly and daily for more than five years when I was the Regional Executive Creative Director at Leo Burnett Dubai from 2013 to 2019. Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best. Channeling his energy in a positive direction, he is always motivated, energetic and never shies away from a challenge. The best words to describe him are: trustworthy, prepared, ambitious, hardworking, honest and talented. He was my right and left arm.
Credentials
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Cannes Creative Leadership Program - Certificate
Berlin School of Creative LeadershipJul, 2014- Nov, 2024 -
People Management Program - Certificate
Leo BurnettApr, 2013- Nov, 2024
Experience
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Chief Creative Officer (CCO)
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Apr 2022 - Present
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Executive Creative Director
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Aug 2020 - Present
Main Clients: Nestlé Corporate, KitKat, Nescafé, Maggi, Nido, Ceralac, Wyeth, Jeep, Dodge, Chrysler, FiatI pitch ideas and creative mechanisms based on strategic rationales and a deep understanding of client business. I give presentations and share concepts/designs to both new and existing clients. I train and guide team members by supporting ideas and strategies. I encourage creativity according to the organization's set vision and lead the team to inventive and award-winning results.• Collaborated with the global task team in developing creative methodologies with the "Future of Working Initiative", ensuring innovation, inclusion and diversity in the workplace.• Selected as creative Jury at Dubai Lynx Awards and Tambuly Awards in 2021.• Led the creative pitch process that brought Louvre Abu Dhabi as a new client for the group.• Advanced career paths with training programs as well as discovered and employed new talent.• Executed new vision and strategies for creative departments to promote a motivating environment while directing towards unconventional ideas leading to business results, brand, and agency reputations. Show less
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Executive Creative Director
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Dec 2019 - Present
Main Clients: McDonald's, Samsung, Emirates Airlines, EmiratesNBD, Du Telecommunications, Mercedes-Benz.Guided teams to create unconventional, engaging, and trending ideas native to social platforms, with seamless integration of technologies that enhance brand experiences and drive creative reputation and business results. Mentor talents to understand the latest trends in advertising, social platforms, design, and creative landscapes.• Led major brands and clients to effective and award-winning campaigns, with highlights to 4x Grand Prix in Integrated, Interactive, Film, and Poster to name a few.• Scout and built new award-winning teams.• Implemented the "Power Of One" concept in major clients such as Samsung, McDonald's and Mercedez-Benz. Show less
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Creative Director
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Nov 2014 - Dec 2019
Main Clients: McDonald’s | du Telecommication | Samsung | Mercedes-Benz | Spotify• Led du Telecommunications to Advertiser of The Year at Dubai Lynx with 3 Grand Prizes for Interactive, Integrated, and Film while building a strong brand reputation with its customers with campaigns like #PostWisely, Du Tuesdays, and TropaForLife.• Creative lead on McDonald's across the MENA region, proposing creative strategies to owners across seven markets. Winner of Global FAB and Dubai Lynx Awards.• Led Mercedes-Benz ME to be recognized worldwide with Me Connect campaign. Exporting the work to the US, Singapore, and European markets. Show less
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Associate Creative Director
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Jun 2013 - Nov 2014
Samsung | General Motors | Citibank | Dubai Film Festival | JotunResponsible for conceptualizing and producing integrated campaigns for key clients of the agency. Pioneering ideas with interactive and technology integration while being recognized in multiple award shows.• Over 15 creative and effectiveness awards in one year.• Retained the home appliance division and grew the Samsung mobile business.• Winner of Oasis Water and Ferrero Rocher business pitches.
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Senior Art Director
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Nov 2009 - May 2013
Main Clients:Citibank | Dubai Film Festival | Fox | General Motors (Cadillac, Chevrolet, GMC) | Jotun | McDonald's | Montblanc | National Geographic | Qtel | Samsung• Led Dubai Film Festival to all-time best results with the Film Personality Test campaign.• Nominated as Star Reacher (Leo Burnett Best Employees Award - Worldwide).• Over 25 creative and effective awards with innovative ideas, from traditional storytelling to interactive online experiences and ideas for social platforms and mobile apps.• Pitch wins: GM, Dubai Film Festival, Samsung, and Qtel (which led to the opening Leo Burnett Qatar). Show less
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Senior Interactive Art Director
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Sep 2008 - Nov 2009
Main clients: Emirates Airlines | PepsiCo | Showtime | Doritos | Qtel | Mercedes-Benz | P&G | Perfetti Van Melle • Led team to develop an innovative, creative, and conceptual design to elevate brands. • Liaison with copywriters and members of the creative, product, brand, and digital teams. • Collaborated with the visual direction of 2D and 3D, photography, illustration, and graphic designers. • Lead the integration of the digital and traditional creative departments. • Pioneered integrated ideas that worked across the newly created social platforms. • Created and developed websites, microsites, mobile sites, and gamification experiences. • Pitch Wins: Emirates Recruitment Division, Showtime, and Perfetti Van Melle. Show less
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Wunderman Thompson MENA
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Group Head / Senior Art Director
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Sep 2007 - Sep 2008
Main Clients: Mars | Unilever | Ford | Land Rover | Microsoft | Sony Ericsson • Winner of the first online creative awards for the agency with Splash Fashions. • Key catalyst of the client portfolio growth, solidifying clients, and partner relationships. • Helped the company to grow from 10 to 30 employees in one year. Main Clients: Mars | Unilever | Ford | Land Rover | Microsoft | Sony Ericsson • Winner of the first online creative awards for the agency with Splash Fashions. • Key catalyst of the client portfolio growth, solidifying clients, and partner relationships. • Helped the company to grow from 10 to 30 employees in one year.
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Isobar
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United Kingdom
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Advertising Services
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700 & Above Employee
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Art Director
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Jul 2005 - Aug 2007
Main Clients: Caixa Econômica Federal | Brasil Telecom | Embratur | WWF | Fiat | Correios • Supported Creative Directors on design concepts, brainstorming, and award-winning ideas. • Created and executed online advertising ideas based on storytelling and technology. • Created design ideas, websites, microsites, banner ads, online interactive experiences. • Awards: Grand Prix Colunistas, Shortlist in Cannes, Gold in El Ojo, among others. Main Clients: Caixa Econômica Federal | Brasil Telecom | Embratur | WWF | Fiat | Correios • Supported Creative Directors on design concepts, brainstorming, and award-winning ideas. • Created and executed online advertising ideas based on storytelling and technology. • Created design ideas, websites, microsites, banner ads, online interactive experiences. • Awards: Grand Prix Colunistas, Shortlist in Cannes, Gold in El Ojo, among others.
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Street Mídia Comunicação Ltda
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Brasília, Federal District, Brazil
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Graphic Designer
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Oct 2004 - Jul 2005
• Led design team, developing concepts, and inspiring content to innovative products. • Contributed to design layouts, navigation, images, icons, multimedia, and motion design. • Created design ideas, websites, microsites, banner ads, and interactive experiences. • Created and developed interactive 3D ideas for presentations and websites. • Led design team, developing concepts, and inspiring content to innovative products. • Contributed to design layouts, navigation, images, icons, multimedia, and motion design. • Created design ideas, websites, microsites, banner ads, and interactive experiences. • Created and developed interactive 3D ideas for presentations and websites.
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Marcnamara Tecnologia e Sistemas Simuladores de voo - Hsimulators FS Company
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Goiânia, Goiás, Brazil
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Graphic Designer and 3D Artist
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Jan 2000 - Jul 2002
• Co-founder, Lead 3D artist, and Graphic Designer. • Led design team on developing 3D scenarios for MS Flight Simulator Add-Ons. • Created realistic 3D aircraft add-on models with realistic flight physics programming. • Secured major partnerships with real airlines to develop special aircraft models for FS. • Led field research and photography to collect data and imagery for scenario development. • Co-founder, Lead 3D artist, and Graphic Designer. • Led design team on developing 3D scenarios for MS Flight Simulator Add-Ons. • Created realistic 3D aircraft add-on models with realistic flight physics programming. • Secured major partnerships with real airlines to develop special aircraft models for FS. • Led field research and photography to collect data and imagery for scenario development.
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Education
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UniCesumar
Diploma, Product Design
Community
