Influencer Marketing Team Lead LATAM

• May 2022 - Present

- Discuss strategy and create KPIs for each campaign with the relevant Brand Managers;- Be responsible for hitting those KPIs for each campaign;- Develop individual KPIs for each Campaign Manager;- Schedule and run meetings with the Campaign Manager and Associates to discuss campaign progress;- Coach Campaign Managers and Associates to hit their targets;- Monitor the quality of work;- Work directly on larger partnerships; - Personally responsible for a set amount of budget for each campaign. Show less

Campaign & Influencer Manager

• Dec 2021 - Apr 2022

- Finding suitable Influencers for Influencer Marketing Campaigns;- Establish a relationship with Influencers in a professional way;- Supervising details such as campaign guidelines and timelines;- Acquire new Content Creators for Influencer Marketing Campaigns;- Establish and maintain a relationship with new Influencers;- Translate briefings and establish/maintain a communication with influencers and colleagues in English, Spanish and Portuguese.

Digital PR

• Aug 2020 - May 2023

Public Relations

• Oct 2021 - Mar 2022

Sócia-Diretora de Marketing e Planejamento

• Feb 2020 - Nov 2021

Coordenador de Digital

• Mar 2019 - Aug 2019

Coordenador de Digital

• 2018 - 2018

Responsável pelo núcleo Digital da agência. Responsável pelo núcleo Digital da agência.

Gerente de mídias sociais

• 2017 - 2018

Responsável pelo planejamento estratégico, construção e gestão de conteúdo, monitoramento e planejamento de anúncios. Responsável pelo planejamento estratégico, construção e gestão de conteúdo, monitoramento e planejamento de anúncios.

Analista de mídias sociais

• 2016 - 2017

Planejamento, construção e gestão de conteúdo. Planejamento, construção e gestão de conteúdo.

Repórter freelancer

• May 2014 - Jul 2014

Intern

• 2013 - 2014

Elaboração de matérias, vídeos, clipping, atualização do site e periódicos, confecção de revista digital, relação com a imprensa. Elaboração de matérias, vídeos, clipping, atualização do site e periódicos, confecção de revista digital, relação com a imprensa.

Scientific Researcher

• 2012 - 2014

Position: Scholarship Student, Functional Classification: Cooperation Fashion Journalism in Bahia - Historical Meanings and Cultural Transformations Description: This project aims to understand the possibilities of fashion expression in the Bahian media, taking into consideration the production presented in both print and digital media. Thus, we seek to observe how fashion journalism is practiced in Bahia in contemporary times, understanding it as an indicator through which society can be portrayed and interpreted, as well as a catalyst for cultural transformations. From this perspective, this research also seeks to comprehend the cultural universe of appearances, as writing about fashion reveals aspects of the rich network of historical, anthropological, and sociological meanings of the people of Bahia and their culture. It glimpses at unique dimensions of customs, values, and sentiments of the people of this land, as speaking and documenting sartorial practices can often influence the emotional life of the city and its people. In this way, we aim to consolidate the dialogue between fashion, culture, and communication, as well as contribute to the consolidation of what is known as specialized journalism. Accordingly, we intend to observe the specificities of cultural journalism, within which fashion journalism is encompassed. Status: Completed; Nature: Research. Involved Students: Undergraduate: (3) / PhD: (1). Members: Rafaela Ribeiro Quadros Barreto - Student/ Renata Pitombo Cidreira - Coordinator / Larissa Molina Alves - Student. Show less