Rafaela Borges

Student Recruitment Advisor at Capilano University
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Vancouver, British Columbia, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
  • Spanish Limited working proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Rodolfo Motta

Working with Rafaela was always a delight and I was lucky to cross paths with her as she's willing to assist people around her and make her co-workers grow their skills and knowledge on the market. High energy and confidence radiate from her, which is definitely something that helps any team to advance towards goals. With a constant willingness for helping and assisting people, Rafaela was always able to advise international students and newcomers through the events she planned and coordinated or through one-on-one conversations. Besides that, she's also an ace on Social Media and Digital Marketing.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Marketing Tools: Social Media
    LinkedIn
    Jan, 2022
    - Oct, 2024
  • HubSpot Sales Software
    HubSpot Academy
    May, 2020
    - Oct, 2024
  • Marketing Automation with Hubspot
    Lynda.com
    Oct, 2019
    - Oct, 2024
  • Certified Social & Community Manager
    DigitalMarketer
    May, 2019
    - Oct, 2024
  • Certified Search Marketing Specialist
    DigitalMarketer
    Apr, 2019
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Apr, 2017
    - Oct, 2024
  • Leadership and Team Management
    Estácio
    Jul, 2011
    - Oct, 2024
  • Email Marketing
    HubSpot Academy
    Oct, 2021
    - Oct, 2024

Experience

  • Capilano University
    • Canada
    • Higher Education
    • 400 - 500 Employee
    • Student Recruitment Advisor
      • Aug 2021 - Present

      - Participates in the development of marketing strategies and material.- Enhances the visibility of the University and awareness of university programs.- Develops and maintains relationships with high school counsellors and other community groups.- Represents the University at education and career fairs.- Researches and develops new recruitment opportunities.- Engages prospective and current students and other key audiences in social media.- Creates and maintains web pages and other promotional materials.- Coordinates the creation of communications templates for future automation through a Customer Relationship Management (CRM) system.

  • CICCC - Cornerstone International Community College of Canada
    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing Instructor
      • Nov 2021 - Present

      Campaign ManagementSocial Media MarketingAdvanced Digital StrategiesContent Creation Campaign ManagementSocial Media MarketingAdvanced Digital StrategiesContent Creation

  • Alexander College
    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Enrollment and Academic Advisor/Digital Marketing - International Marketing
      • Jan 2020 - Aug 2021

      Assist the Marketing / Enrollment Department in conceiving, implementing, administering, and evaluating marketing plans for the College. Develop email marketing campaigns. Search Engine Optimization. Content creation (Blogging). Paid advertising strategy and reporting. Consult with prospective students and deliver program information. Meet with and enrol students based on their educational specifications and requirements. Develop and maintain the recruitment agent networks both locally and overseas. Travel to various international destinations for educational fairs and agency meetings for College purposes. Liaise with agents for enrollment and marketing purposes. Promote Alexander College’s programs through Social Media and other online applications. Communicate with student agencies. Establish and maintain relationships with social network members, partners, media and industry contacts as well as the online community. Provide academic advising services to students. Help current students to achieve their goals. Calculate program GPA. Create study plans for completion of an Associate Degree or to transfer to a College or University in British Columbia. Course planning and schedule.

    • Assistant - International Marketing
      • Apr 2019 - Jan 2020

      Consult with prospective students and deliver program information. Meet with and enrol students based on their educational specifications and requirements. Develop and maintain the recruitment agent networks both locally and overseas. Travel to various international destinations for educational fairs and agency meetings for College purposes. Liaise with agents for enrollment and marketing purposes. Promote Alexander College’s programs through Social Media and other online applications. Communicate with student agencies. Carefully set up student profiles into the College's system. Organize student files. Develop email marketing campaigns. Search Engine Optimization. Content creation (Blogging). Establish and maintain relationships with social network members, partners, media and industry contacts as well as the online community. Paid advertising strategy and reporting.

  • 3RA Group
    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2016 - Apr 2019

      Plan and coordinate events and educational activities from the conception, set-up to tear-down. Manage the company website. Manage company global online presence. Digital marketing tactics, analytics, performance, and reporting. Plan and coordination of the company's promotional strategies. Blogging, social media marketing, search engine optimization, eBook, email marketing, and others. Coordination of the marketing team.

    • Event Coordinator and Marketing Assistant
      • Nov 2015 - Dec 2016

      Plan and coordinate events and educational activities from the conception, set-up to tear-down. Data analyzing, weekly report, and newsletter. Run and maintain social media channels (Facebook, Instagram, etc.) with scheduled posts and updates. Blogging.

  • TV Integração, Afiliada Rede Globo
    • Brazil
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Reporter
      • Aug 2013 - Jun 2015

      Researching, info gathering and production of stories. Developing ideas for interviews. Interviewing guests. Internet and TV.

    • Journalist Intern
      • May 2012 - Aug 2013

      TV producer.

  • Colégio APOGEU
    • Brazil
    • Education
    • 100 - 200 Employee
    • Marketing Assistant
      • Aug 2011 - May 2012

      Setting up and running events and promotions, developing and contacting interested leads, copywriting, internal communication, external communication, and public relations. Setting up and running events and promotions, developing and contacting interested leads, copywriting, internal communication, external communication, and public relations.

  • Portal Ecaderno
    • Journalist and Marketing Assistant
      • Apr 2011 - Oct 2011

      Internet and magazine. Researching, info gathering and production of stories. Developing ideas for interviews. Interviewing guests. Run and maintain social media channels (Facebook, Instagram, etc.) with scheduled posts and updates. Hootsuite management. Internet and magazine. Researching, info gathering and production of stories. Developing ideas for interviews. Interviewing guests. Run and maintain social media channels (Facebook, Instagram, etc.) with scheduled posts and updates. Hootsuite management.

Education

  • British Columbia Institute of Technology
    Certificate, Marketing/Marketing Management, General
    2016 - 2018
  • Institute of Technology Development of Canada ( ITD Canada)
    Certificate, Business Administration and Management, General
    2015 - 2016
  • Universidade Federal de Juiz de Fora
    Bachelor's degree, Communication and Media Studies - Journalism
    2009 - 2013

Community

You need to have a working account to view this content. Click here to join now