Rafaela Campos Benatti Gonçalves

CEO at Tomorrow Academy
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Contact Information
us****@****om
(386) 825-5501
Location
Maringá, Paraná, Brazil, BR
Languages
  • English Full professional proficiency
  • Portuguese Native or bilingual proficiency
  • Alemão Elementary proficiency

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André Henrique Bortolotto

Conheço a Rafa a mais de 14 anos desde que começei a trabalhar na Strada Soluções, atualmente Accellog. Desde o ínicio ouvi as histórias de como ela teve que batalhar para conseguir se manter e ajudar a família. Sempre soube que estava no lugar certo para trabalhar e me desenvolver, pois vi na Rafa um exemplo de líder e empreendedora. Ela é aquela pessoa que te indica as ferramentas e te apoia a conseguir atingir os seus objetivos. Nunca mediu esforços em capacitar a equipe de forma técnica e comportamental. Mantém perto de si pessoas com vontade de crescer e que não tem medo de lutar para atingir objetivos e por aquilo que quer. Durante todo esse tempo trabalhando juntos, vivenciei muitos momentos onde ela no papel de liderança teve que dar um passo para trás para poder dar um pulo pra frente. Foram momentos de receios do que iria acontecer no futuro, mas sabiamos que a liderança estava em boas mãos. E deram certos! Mesmo em um mercado dominado por empresários homens, ela nunca baixou a cabeça e enfrentou tudo e a todos. Negociou com grandes empresas do ramo de logística e transporte. Fechou grandes contratos com grandes empresas nacionais e multinacionais. Pelo grande poder de comunicação, empreendedorismo e negociação chegou a presidir a Software By Maringá que é uma entidade que congrega as empresas de tecnologia e desenvolvimento de Maringá e região. E posso dizer que ela revolucionou a SbM. Marcou seu nome na história da entidade. A Rafa é aquela pessoa estuda e pesquisa muito formas mais simples de resolver problemas complexos. Parabéns Rafa por todos os seus projetos atuais e futuros.

Dagoberto Hajjar

Rafaela é uma empresária e empreendedora com grande garra e determinação. Ela tem uma grande preocupação em cuidar da equipe e motivá-los a atingir objetivos cada vez mais desafiadores.

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Credentials

  • Behavioral Analyst
    Instituto Brasileiro de Coaching - IBC
    Apr, 2012
    - Oct, 2024

Experience

    • Brazil
    • Education Administration Programs
    • 1 - 100 Employee
    • CEO
      • Jul 2019 - Present

      A Tomorrow Academy é uma academia de liderança em negócios para ajudar empreendedores e empresários a aumentarem seus resultados com base nos 4E´s de um negócio excelente e sustentável, usando para isto treinamentos práticos, mentorias e bootcamps. A Tomorrow Academy é uma academia de liderança em negócios para ajudar empreendedores e empresários a aumentarem seus resultados com base nos 4E´s de um negócio excelente e sustentável, usando para isto treinamentos práticos, mentorias e bootcamps.

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2019 - Present

    • Co-Founder and CEO
      • Oct 2017 - Dec 2018

      Established from the strategic repositioning of Strada, Accellog is a company that has as purpose "Accelerate the logistics processes of the world" using technology to accomplish this.As CEO, it was my responsibility to rebuild the company under the perspective of growth and national prominence in the next 10 years. For this, the main change was in relation to the development of people, with the implementation of the OKR culture as the basis for the flexibility, challenges and autonomy that mark the company culture as unique.Main achievements:* Reconstruction of the company`s brand, positioning, purpose, values, vision, sectors and processes* Implementation of the OKR culture at all levels of the company* Creation, management and launch of the Multicargo.io product, using methodologies of startups creation.* Implementation of Agile and Lean leadership culture projects in the company* Implementation of operations scale strategies, leading to an increase of 341.4% (2017 to 2018), in the ability of users to be attended by the people in operation* Achievement of the GPTW certification as a "Great place to work" featured in ACIM and SBM rankings

    • Associate Founder and CEO
      • Aug 2009 - Dec 2018

      From an organizational redesign, I became the CEO of the company, being responsible for defining and implementing strategies that could achieve the goals desired by the shareholders. Thus, I defined our marketing and sales policies, as well as people management, internal process management and customer satisfaction management.As a result of all the work I can highlight as my main achievements:* Technological and strategic creation of the product ‘Cargo Pontual`, which now serves some of the largest companies in Brazil, such as: Bunge, Cargill, Algar Agro, Paranapanema, Brametal, with more than 8,000 users.* Achievement of MPS.BR Level F Certification of Software Quality* Implementation of a results driven culture, with monitoring and goals of the company's KPIs* Contemplation in a grant announcement for innovative projects, TECNOVA by the Araucária Foundation* Recognition of Innovative Enterprise by NAGI (Support Center for Innovation Management)* Recognition as state finalist of MPE Brazil Award, of excellence in management* GPTW Certification as a "Great Place to Work"* Complete redesign of the company, from culture to products, and subsequently to Accellog Global Technology

    • Associate Founder and Software Architect
      • Jun 2005 - Jul 2009

      As one of the founders having a bigger technical experience, I was held responsible for analyzing the requirements and planning the system architecture as well as managing the project and the construction team for our initial product, an ERP for medium and large carriers, composed of 7 modules ( Transportation, Financial, Purchasing, Sales and Inventory, Accounting, Workshop, Tires and Equity). Made in Delphi, using PostgreSQL's Multi-Layer architecture and database, it was built to meet the needs of carriers with its own fleet with more than 50 vehicles.Main achievements:• Conducting of the deal that originated the company• Designing the full project architecture• Construction, programming and management of project deliverables• Creation of guidelines, processes and standards of technology projects• Creation of growth strategies and business development

    • Business Strategist
      • Feb 2015 - Jul 2016

      Skix is a martial arts academy in Maringa, formerly called the Shen Zhen School of Martial Arts. During the period in which I was a partner, I conducted the transition of the company name, as well as the definition of the brand, marketing materials, definition of new plans and pricing policies and contracts with students. It was a very enriching experience, as I gained experience in the B2C market and in a different IT sector, which taught me a lot about building an organizational culture with purpose, customer experience and personal consumption habits.

    • Software Programmer
      • Apr 2003 - Jun 2005

      Delphi Developer and product deployer of the RM Sistemas line, I made customizations and development of specific reports in the Nucleus, Labore and Fluxus modules to meet customer needs, as well as the development in Delphi of external applications. I worked with MSSQL and Oracle databases, integrations between systems for migrations, and development of routines to maintain integrity involving software inside and outside the RM line. I worked in industrial clients such as Nicioli, Temperlândia, CIAP and Cooperativa Agroindustrial Nova Produtiva (Agroindustry Cooperative Nova Produtiva).

    • Brazil
    • Business Skills Training
    • 1 - 100 Employee
    • Course Instructor
      • Feb 2002 - Mar 2003

      I taught courses in the IT area, both in VIP (individual) and in group classes of topics: Programming in Delphi (basic to advanced – custom-made), Basic Office and WebDesign. I assisted students of various levels of knowledge and ages. I always had excellent feedbacks based on the quality of the courses taught. I taught courses in the IT area, both in VIP (individual) and in group classes of topics: Programming in Delphi (basic to advanced – custom-made), Basic Office and WebDesign. I assisted students of various levels of knowledge and ages. I always had excellent feedbacks based on the quality of the courses taught.

    • Founder
      • Jul 2001 - Mar 2003

      C & M was a training company, development of custom-made software and sale of computer equipment and accessories. As my first experience as an entrepreneur, I was responsible for the sales and operation of the business, developing and improving communication, negotiation, project management, and time management skills. C & M was a training company, development of custom-made software and sale of computer equipment and accessories. As my first experience as an entrepreneur, I was responsible for the sales and operation of the business, developing and improving communication, negotiation, project management, and time management skills.

Education

  • Universidade Estadual de Maringá
    Bacharelado em Administração, Administração
    2002 - 2006
  • Unicesumar
    Bacharelado em Arquitetura e Urbanismo, Arquitetura e Urbanismo
    2014 - 2019

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