Rafael Schefer
CEO at Grupo Priority- Claim this Profile
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Inglês -
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Espanhol Full professional proficiency
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Português Native or bilingual proficiency
Topline Score
Bio
Gabriel Gröehs .·. יהוה
Rafael was one of the greatest professionals I worked with The Best CEO I've Ever Had An Executive with a Core Business System Vision and an Incredible Future Vision It has incredible analytical power, which makes it unique in the decision-making process. Humble and with High Maturity Posture is a Full Executive Committed to the business, he walks through all sectors and boxes of the organizational chart Rafael was one of the greatest professional examples I've had, an inspiration for everyone who shares his professional life with him A Great CEO O Rafael foi um dos maiores Profissionais com qual trabalhei O Melhor CEO que tive Um Executivo com Visão Sistêmica do Core Business e uma Visão de Futuro incrível Possuí um poder analítico incrível, que o faz único no processo decisório Humilde e com Postura de alta maturidade é um Executivo Completo Compenetrado no negócio, anda por todos os setores e boxes do organograma organizacional O Rafael foi um dos maiores exemplos profissionais que tive, uma inspiração pra todos que partilham da vida profissional com ele Um Grande CEO
Bruno Sander R. Da Silva
Rafael Schefer is the person I will never forget in my life. He was the one who gave me the opportunity to work at the giant company WEST COAST Shoes (mid 2007), where I show my skills and grew professionally. This experience helped me to conquer new skills and grow my networking. Even when I was in Ireland, I could use the experience I gained at West Coast. He is a truly "human" who understands each other’s points of view and knows how to command a company of its size. I recommend Rafael.
Gabriel Gröehs .·. יהוה
Rafael was one of the greatest professionals I worked with The Best CEO I've Ever Had An Executive with a Core Business System Vision and an Incredible Future Vision It has incredible analytical power, which makes it unique in the decision-making process. Humble and with High Maturity Posture is a Full Executive Committed to the business, he walks through all sectors and boxes of the organizational chart Rafael was one of the greatest professional examples I've had, an inspiration for everyone who shares his professional life with him A Great CEO O Rafael foi um dos maiores Profissionais com qual trabalhei O Melhor CEO que tive Um Executivo com Visão Sistêmica do Core Business e uma Visão de Futuro incrível Possuí um poder analítico incrível, que o faz único no processo decisório Humilde e com Postura de alta maturidade é um Executivo Completo Compenetrado no negócio, anda por todos os setores e boxes do organograma organizacional O Rafael foi um dos maiores exemplos profissionais que tive, uma inspiração pra todos que partilham da vida profissional com ele Um Grande CEO
Bruno Sander R. Da Silva
Rafael Schefer is the person I will never forget in my life. He was the one who gave me the opportunity to work at the giant company WEST COAST Shoes (mid 2007), where I show my skills and grew professionally. This experience helped me to conquer new skills and grow my networking. Even when I was in Ireland, I could use the experience I gained at West Coast. He is a truly "human" who understands each other’s points of view and knows how to command a company of its size. I recommend Rafael.
Gabriel Gröehs .·. יהוה
Rafael was one of the greatest professionals I worked with The Best CEO I've Ever Had An Executive with a Core Business System Vision and an Incredible Future Vision It has incredible analytical power, which makes it unique in the decision-making process. Humble and with High Maturity Posture is a Full Executive Committed to the business, he walks through all sectors and boxes of the organizational chart Rafael was one of the greatest professional examples I've had, an inspiration for everyone who shares his professional life with him A Great CEO O Rafael foi um dos maiores Profissionais com qual trabalhei O Melhor CEO que tive Um Executivo com Visão Sistêmica do Core Business e uma Visão de Futuro incrível Possuí um poder analítico incrível, que o faz único no processo decisório Humilde e com Postura de alta maturidade é um Executivo Completo Compenetrado no negócio, anda por todos os setores e boxes do organograma organizacional O Rafael foi um dos maiores exemplos profissionais que tive, uma inspiração pra todos que partilham da vida profissional com ele Um Grande CEO
Bruno Sander R. Da Silva
Rafael Schefer is the person I will never forget in my life. He was the one who gave me the opportunity to work at the giant company WEST COAST Shoes (mid 2007), where I show my skills and grew professionally. This experience helped me to conquer new skills and grow my networking. Even when I was in Ireland, I could use the experience I gained at West Coast. He is a truly "human" who understands each other’s points of view and knows how to command a company of its size. I recommend Rafael.
Gabriel Gröehs .·. יהוה
Rafael was one of the greatest professionals I worked with The Best CEO I've Ever Had An Executive with a Core Business System Vision and an Incredible Future Vision It has incredible analytical power, which makes it unique in the decision-making process. Humble and with High Maturity Posture is a Full Executive Committed to the business, he walks through all sectors and boxes of the organizational chart Rafael was one of the greatest professional examples I've had, an inspiration for everyone who shares his professional life with him A Great CEO O Rafael foi um dos maiores Profissionais com qual trabalhei O Melhor CEO que tive Um Executivo com Visão Sistêmica do Core Business e uma Visão de Futuro incrível Possuí um poder analítico incrível, que o faz único no processo decisório Humilde e com Postura de alta maturidade é um Executivo Completo Compenetrado no negócio, anda por todos os setores e boxes do organograma organizacional O Rafael foi um dos maiores exemplos profissionais que tive, uma inspiração pra todos que partilham da vida profissional com ele Um Grande CEO
Bruno Sander R. Da Silva
Rafael Schefer is the person I will never forget in my life. He was the one who gave me the opportunity to work at the giant company WEST COAST Shoes (mid 2007), where I show my skills and grew professionally. This experience helped me to conquer new skills and grow my networking. Even when I was in Ireland, I could use the experience I gained at West Coast. He is a truly "human" who understands each other’s points of view and knows how to command a company of its size. I recommend Rafael.
Credentials
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Fórum Contabilidade e Finanças
FeevaleApr, 2014- Oct, 2024 -
Programa de Gestão Econômico-Financeira
Fundação Dom CabralSep, 2013- Oct, 2024 -
Treinamento Alto Impacto em Vendas - TCV
Instituto Cada Vez MelhorMar, 2011- Oct, 2024 -
APG SÊNIOR AMANA-KEY
Amana-KeySep, 2010- Oct, 2024 -
Dale-Carnegie Course
Dale CarnegieAug, 2010- Oct, 2024 -
Moda Projetada
POLI.design - Consorzio del Politecnico di MilanoOct, 2009- Oct, 2024
Experience
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Grupo Priority
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Retail
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1 - 100 Employee
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CEO
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Jul 2019 - Present
Priority is an innovative footwear manufacturer that stands out by offering full-service development, production and outsourcing. With over 35 years of experience in the industry, our passionate and creative team has an in-depth knowledge of the footwear chain, driving your business growth in a unique way.• In 2018, I was responsible for restructuring the company's operations, aligning production capacity with demand, succession, and debt• During this process, I actively participated in the transition that culminated in the group's entry into Judicial Recovery• As the leader of the process, I was responsible for choosing and hiring the support team for the Judicial Recovery, including financial management, auditing, and lawyers• Additionally, I had the responsibility of managing the relationship and communication with the company's suppliers and financiers, both before and after the Judicial Recovery, ensuring the continuity of production and the legality of the process• I led negotiations and built the judicial recovery plan, including approval with creditors, asset sales to fulfill the plan and operational reorganization.• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.#footwear #Shoes #Reestructuring #M&A Show less
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Brand Director Management
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Jan 2009 - Jun 2019
• Through the management of the internal team, external partners, and representatives, I lead projects to develop and manage the brands of the company in the Brazilian and international markets. My main activities included: 1- Implementation and management of a product tree strategy to improve product management and expansion, resulting in a reduction in the number of samples and SKU overlap, optimizing resource investment and reducing 30% of production tooling• Planned, implemented and tracked sales and marketing strategies to promote brand products.• Execution of the ready-made product inventory management project to reduce lead time, increase turnover, and integrate R&D, commercial, and supply teams• Active participation in the succession process of the company and family founder• Implementation of an e-commerce partnership with an external team and definition of strategies to mitigate existing channel conflicts• Pricing: definition of pricing strategy between channels and positioning according to the brand and competition• Management of the brand image through developed "Brand Plan" and "Brand Calendar" tools, with routines to increase brand recognition and consistency in actions and investments.#Sales #Branding Show less
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ConnectData
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IT Services and IT Consulting
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1 - 100 Employee
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Advisory Board Member & Investor
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May 2019 - Present
• Investor and Board Member • Construtech | IoT | AI • Improving productivity in Construction Business #Investor #IOT • Investor and Board Member • Construtech | IoT | AI • Improving productivity in Construction Business #Investor #IOT
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International Trader
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Jan 2004 - Dec 2008
• Developed relationships with clients and potential clients to improve business growth. • Through the prospecting of clients during visits and fairs, my objective as an international trader was to contribute to the internationalization of the brands of Grupo Priority • During my period in the company, I have visited over 40 countries, and the percentage of international sales in the revenue has increased from 6% to 18%, resulting in more than USD 18MM in exports per year • Germany, Finland, Spain, and the Middle East are among the highlights • Through the expansion of the product portfolio, I also formed partnerships with licensees in India for local production and in China to supply other markets more efficiently. #Export #InternationalBranding #Footwear Show less
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moddo.com
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Spain
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Sales Assistant / Intership
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Aug 2003 - Dec 2003
• International experience in prospecting and developing clients for the non-Hispanic community, enhancing skills in different markets and cultures, and emphasizing communication, adaptability, and client services. • Answered high volume of phone calls and email inquiries. • Negotiated contracts and product prices by collaborating with vendors and developers. • Created, edited and forwarded spreadsheets and documents • Built relationships with clients to establish new contracts • International experience in prospecting and developing clients for the non-Hispanic community, enhancing skills in different markets and cultures, and emphasizing communication, adaptability, and client services. • Answered high volume of phone calls and email inquiries. • Negotiated contracts and product prices by collaborating with vendors and developers. • Created, edited and forwarded spreadsheets and documents • Built relationships with clients to establish new contracts
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Marketing Assistant
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Jul 2001 - Apr 2002
• In my role as, marketing assistant, I managed sales points, promotional campaigns, and events to increase sales and brand visibility. • Maintained documentation, detailing assignments, in-progress work and completed project milestones. • In my role as, marketing assistant, I managed sales points, promotional campaigns, and events to increase sales and brand visibility. • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
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Education
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2015 - 2017
Insper
Master of Business Administration (MBA), Business Administration -
Universidade Feevale
Gestão Financeira, Finanças
Community
