Rafael Salazar

Vice President of Enrollment Management at University of the Potomac
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish -

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Robert Johannes

I had the great pleasure of not only working with Rafael but also learning from him. He has been a Mentor to me through the years and a great portion of my success is due to his leadership. I highly recommend Rafael to any company looking for a dedicated Senior or Executive leader. P.S. Never have seen him miss a goal or KPI! #talent

Claire McKeown

I worked with Rafael in Bay State College. He always goes above and beyond for his students. He is a very hard worker and adheres to his work goals. What makes Rafael different is his ability to understand students and communicates with them effectively. I would recommend Rafael to any employer.

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Vice President of Enrollment Management
      • Jan 2023 - Present
    • Thailand
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Chief Revenue and Customer Officer (CRO)
      • Jan 2021 - Jan 2023
    • United States
    • Higher Education
    • 200 - 300 Employee
    • Chief Admissions Officer
      • May 2017 - Jan 2021

    • Campus Director
      • Oct 2016 - May 2018

      • Manage direct reports and meet consistently to review performance indicators• Maintain and ensure campus security in partnership with the campus director• Mediate student issues for incoming students• Be involved in the interviewing, hiring, evaluating and monitoring performance of all staff • Develop and maintain budget areas as they pertain to location, coordinate allocation of funds for staff, supplies, and equipment under the supervision of the campus director• Manage the admissions department to ensure that they are working effectively and following all college policies/processes• Ensure support training for admission representatives, as needed• Ensure completion of all organizational mandated reports• Provide input for all required organizational reports, including federal, state, local, and accrediting body• Provide input for the Institutional Effectiveness Plan at location • Coordinate activities with the marketing team, as they pertain to the campus’s recruiting efforts• Ensure regulatory campus compliance to include federal, state, local, and accrediting body• Assist the campus director with maintaining an appropriate campus facility including, but not limited to, the appearance of classrooms and offices, equipment kept in proper working order, and appropriate stock of applicable materials• Keep full-time staff turnover rate at a minimum• Properly represent school to outside vendors, potential students, potential student employers, and community service partners• Expand community presence of institution by joining organizations and/or making presentations to organizations to encourage partnerships, increase campus visibility• Other duties may be assigned to meet business needs.

    • Director of Admissions
      • Oct 2014 - Oct 2016

      Analyzed industry trends and continually aspire to best practice processes.Collaborated with Campus Director to hire, train, and monitor admission representatives’ performanceProvided constructive feedback to representatives on a daily basisUtilized the six areas of performance from the approved evaluation form to develop representativesEnsured that objectives, goals, plans, budgets, policies, practices and actions produce positive resultsEnsured the objectives of the department are achieved through the positive management of the behaviors demonstrated by the teamResponsible for overall monitoring and management of the departmental budgetEnsured effective team management of all relevant problems, issues, and opportunities and escalate issues to the Campus Director as neededProvided, delivered, and documented content in group training sessionsFacilitated call reviews, interview reviews (ground only), and ongoing coachingProvided strong leadership that will support and encourage employee engagement and productivityDeveloped positive working relationship with the Corporate Manager of Admissions to collaboratively work towards department goalsMonitored and assessed attendance and tardiness issues, including time clock corrections and PTOUtilize company systems effectively according to prescribed company procedures (to include Student Data Base, Leads 360, Call Reporting, etc.)Ensured the admissions department adheres to all company policies and procedures at all timesEnsured the admissions department is in compliance with all local, State, Department of Education, and accreditation regulationsWorked and communicated effectively with all campus departmental staff.Supported all company initiatives by process and procedure as communicatedAdhered to all company policies and proceduresComply with all State, Department of Education, and accreditation regulations

    • Assistant Director of Admissions
      • Jul 2013 - Sep 2014

      Interfaced with prospective and existing students to communicate the philosophy and features of the schoolMet with prospective students and assist in the enrollment processMentored, trained, appraised, motivated and retained admissions representatives and takes the lead on projects pertinent to the success of the organizationAcquired and maintained accurate information relating to the school’s programs, products, service, policy and procedures, enrollment process, and promotional activitiesAchieved established enrollment and start goals.Compiled statistics, prepared reports and communicated results to management. Markets the school’s products and services by developing and interfacing with referring agencies and organizations.Conducted regularly scheduled training sessions for the admissions team and works closely with other departmentsOccasionally took on the Director of Admissions role for developmental purposes

    • Higher Education
    • 1 - 100 Employee
    • Lead Admissions Representative (School Closed)
      • Oct 2012 - Mar 2013

      Conducted interviews with prospective students. Evaluated the prospective student’s needs, interests, and qualifications while providing clear and concise information to help the prospective student make an informed decision to attend or not attend the school. Presents information regarding the school’s programs and tuition in a factual and ethical manner Compliantly and professionally assists prospective students through the admissions process, demonstrating the ability to train other advisors on: Appointment setting, Interviewing skills, Securing enrollment, Proper Expectation Setting, Orientation, Start of Class. Trains others on the process Trains others on all applicable university systems and tools effectively: Inquiry Management System, Program Central, Slideshow, Virtual Campus, Stitch-in Site, ADM, Ellen, IEX, and PeopleSoft Conducts advisor observations, documents and provides feedback Assists DOA in training of new advisors through advisor certification process Coordinates with enrollment/start team on stitch-in activities and events Contributes to decision-making, institutional effectiveness and strategic planning of the department Occasionally takes on the DOA role for developmental purposes

    • United States
    • Higher Education
    • 700 & Above Employee
    • Manager of Onsite Programs
      • Jul 2010 - Sep 2012

      Functioned as the operations single point of contact for all students within Onsite Programs for Strayer University in Phoenix, AZ and Houston, TX; respond to prospective or current student inquiries; troubleshoot and resolve student issues in order to prevent dissatisfaction or drops. Supervised, trained, and coach a team of 3 admissions officers between the Phoenix and Texas campus Provided training, performance evaluations and assigned quarterly goals to staff Identified and recruit new students from the population of eligible potential students at both the Phoenix and Houston sites. Planned and staffed sufficient outreach events and other business development activities to achieve quarterly enrollment goals. Administered the admissions and registration process for all assigned onsite programs. This would include assisting prospective students in completing their applications, providing them with the class schedule, issuing book vouchers, supporting new and continuing population with all administrative and operational functions as required. Provided support as needed to all faculties at assigned onsite programs. Created quarterly program review presentations for VZW local site management. Compiled and reportrf student and program data and other activity updates to the Vice-President of Onsite Programs. Schedule, coordinate and personally staff, Onsite Program Outreach Events on a monthly basis.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Assistant Director of Admissions/International Advisor
      • Oct 2008 - Feb 2010

      Coordinated and participate in activities involved in the recruitment and selection of student applicants for admission to Bay State College. Analyzed qualifications of prospective students utilizing established admissions standards, guidelines and criteria. Corresponded and met with prospective students, applicants and others seeking information on admission standards, academic and non-academic programs. Assisted international students with welcome orientation and international documents such as: I20, letters, curricular practical training and optional practical training. Top producer for September 2009 and January 2010 start.. Acted as liaison between prospective students and tuition planning department to determine proper financial aid package, and student loan assistance.

    • Staffing and Recruiting
    • 1 - 100 Employee
    • Senior Staffing Specialist
      • Feb 2006 - Oct 2008

      Sourced, screened, interviewed and assisted with the selection of internal/external candidates for placement positions throughout Boston. Made between 100-200 cold calls a day prospecting for new clients and candidates. Acted as liaison between department heads and candidates to determine proper hiring needs and candidate qualifications. Full recruitment life cycle process including: sourcing, qualifying, referencing, and securing final salary negotiations. Built and maintained personal, highly organized, searchable, contacts (3000+) database.

    • Account Manager/Administrator
      • Apr 2004 - Jan 2006

      Made approximately 70 calls daily to generate leads, negotiate contracts and close business. Successfully hit 100% of all quotas . Chaired weekly meetings with distributors to prepare project schedules and updates on lead generation. Coordinated internal resources for the field, such as contracts, customer support, pricing discounts, and video conferences. Responsible for maintenance renewals and lead generation. Responsible for creating outbound quotes as directed by the field. Made approximately 70 calls daily to generate leads, negotiate contracts and close business. Successfully hit 100% of all quotas . Chaired weekly meetings with distributors to prepare project schedules and updates on lead generation. Coordinated internal resources for the field, such as contracts, customer support, pricing discounts, and video conferences. Responsible for maintenance renewals and lead generation. Responsible for creating outbound quotes as directed by the field.

Education

  • Brookline College
    Master of Science - MS, Public Administration
    2020 - 2021
  • Northeastern University
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2000 - 2004
  • UBIS
    Doctor's Degree
    2022 -

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