Rafael Pinheiro

Employee Engagement Coordinator at ZENVIA
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Contact Information
us****@****om
(386) 825-5501
Location
São Bernardo do Campo, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Espanhol Full professional proficiency

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Paula Caldeiram

Rafael é um profissional muito organizado, dedicado e muito competente. Realizamos projetos em parceria e, sem dúvida, tive ao meu lado alguém que tem muito conhecimento para compartilhar em parcerias, superando as expectativas.

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Credentials

  • Prosci® Taking Charge of Change
    Prosci
    Jun, 2023
    - Nov, 2024
  • Gestão de Redes Sociais
    Rock Content
  • Inbound Marketing
    Rock Content
  • Marketing de Conteúdo
    Rock Content
  • Produção de Conteúdo para Web
    Rock Content
  • SEO
    Rock Content
  • WordPress na Prática
    Rock Content

Experience

    • Brazil
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Employee Engagement Coordinator
      • Apr 2022 - Present

    • Senior Internal Communications Analyst
      • May 2021 - Apr 2022

      » Lead Internal Communication and Endomarketing.» Plan internal communication and engagement efforts.» Advise all business areas and HR on key communication strategies.» Lead Internal Communication campaigns focused on culture.» Coordinate internal engagement campaigns.» Support leadership in communication initiatives.

    • France
    • Environmental Services
    • 700 & Above Employee
    • Corporate Communications Specialist
      • Sep 2019 - May 2021

      » Lead Internal Communication, Press Relations and Social Media in Latin America. » Plan integrated communication efforts. » Advise all business areas and HR on key communication strategies. » Rebrand all internal communication channels to drive business results. » Support leadership in defining key messages for internal events. » Participant to the Inclusion & Diversity Committee. » Coordinate partner agency in internal engagement campaigns. » Lead social media strategy and content. » Coordinate press relations with partner consultant to enhance brand reputation. » Plan, develop and execute the Employer Branding strategy. Show less

    • Brazil
    • Education Management
    • 100 - 200 Employee
    • English Teacher
      • Jan 2019 - Sep 2019

    • Brazil
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Digital PR Strategist
      • Aug 2017 - Sep 2018

      DIGITAL » Plan content for Microsoft’s blog, news portal and Twitter profile. » Lead community management practice to drive customer engagement. » Develop integrated PR communication strategies for key local efforts. » Experienced cross-platform writer supporting content creation for Microsoft. » Develop reports with client's digital presence and brand reputation analysis. » Crisis management with online brand monitoring in the press and social media. INTERNAL COMMUNICATIONS » Lead intranet revamp to enhance employees’ experience. » Write internal communication content. » Plan internal communication to enhance employee experience. Show less

    • Brazil
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Digital Account Executive
      • Jul 2016 - Dec 2016

      » Manage clients’ social media, blog and website. » Lead site social media coverage in the country’ largest literary event. » Plan and write content for all social media channels. » Work on integrated communication plan with the PR team. » Develop reports with results, analysis and recommendations for the clients’ social media.» Manage crisis in social media to shift brand reputation. » Partner with different teams to enhance customer engagement online.

    • Account Executive - Employee Engagement
      • Mar 2014 - Jul 2016

      » Editor to HP’s internal channels.» Manage all Internal Communication content production. » Plan strategic employee engagement efforts.» Support internal events and volunteer initiatives.» Lead regional communication align to global guidance.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Communications Specialist
      • Aug 2012 - Aug 2013

      » Manage internal social media communities for new hires. » Develop projects focused on enhancing new hires' experience. » Write stories for the global corporate internal blog. » Plan content strategy for workforce enablement.» Partner with different stakeholders for career development initiatives. » Design and execute content for global webcasts.

    • External Communications Intern
      • Jun 2011 - Aug 2012

      » Create reports, internal newsletter and support events for journalists and market analysts.» Partner with PR agency for executive interviews and photos to key media outlets.» Support HR in PR initiatives. » Plan communication for recruitment efforts. » Support HR executive in press relations.

    • Brazil
    • Education Management
    • 100 - 200 Employee
    • English Teacher
      • May 2007 - Jul 2011

Education

  • Universidade Metodista de São Paulo
    Journalism, Communications
    2009 - 2012
  • ESPM Escola Superior de Propaganda e Marketing
    Post-graduation, Corporate Communications
    2020 - 2021
  • São Paulo Digital School
    Conteúdo 360 para marcas
    2017 - 2017

Community

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