Rafael Paiva
Product Manager at Lavvi Incorporadora- Claim this Profile
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Inglês Limited working proficiency
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Português Native or bilingual proficiency
Topline Score
Bio
Credentials
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Estudo de Idiomas | Inglês
Palm Beach Central High SchoolApr, 2016- Nov, 2024
Experience
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Lavvi Incorporadora
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Brazil
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Construction
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200 - 300 Employee
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Product Manager
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Jan 2022 - Present
Responsible for the company's product launch strategy, from planning each project, budget management, market/competitor analysis, to interfacing with sales operations, infrastructure management (Stands), partnership development, etc., delivering +R$ 180MM revenue/year.Key activities:+ Product planning, focusing on the launch of each product+ Discussing sales planning, targets and the commercial journey for each product+ Managing the budgets for each product (venture), acting on deviations/needs+ Sales strategy, such as: approach format, POS definition, positivization, segmentation, etc+ Acting on the sales funnel: volume of visits, performance, reasons for non-sales+ Support in building the communication journey: digital, leafleting, guerrilla marketing+ Managing new and existing projects in the portfolio+ Definition of sales processes, working on the construction of consultation/pattern books+ Leading ~25 brokers, with a peak of ~250 brokers (during launches) Show less
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Commercial Coordinator | Business Desk Management
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Jan 2021 - Jan 2022
Responsible for deploying the entire Product strategy in operations, structuring targets, processes and standards, market analysis (generating Insights for brokers), visit controls, deviations VS targets etc, interfacing with all the company's strategic areas.Key activities:+ Deployment/Organization of product strategy in operations+ Generating briefings for brokers on potential clients (for each product), approaches, etc+ Analyzing sales performance, acting on deviations and needs+ Generating diagnoses for other strategic areas regarding commercial needs+ Developing new business, focusing on new markets, partnerships, etc Show less
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Business Support Supervisor | Training & Processes
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Jan 2020 - Jan 2021
Responsible for supporting the commercial area in the development of people and processes, working with:+ Mapping the needs of the sales force+ Planning actions to develop the sales force+ Building/applying training materials on products and processes+ Creating processes/standards to be followed by the sales team+ In loco work with low-performing brokers, supporting commercial efficiency+ Presenting results to key leaders
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Constrac
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Brazil
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Construction
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1 - 100 Employee
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Real Estate Broker
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May 2018 - Dec 2019
Real Estate Broker, worked in the management of two launches of the company, with delivery of +R$ 7.5MM in sales revenue, working with: + Sales planning for each of the products/launches + Sales strategy for each portfolio, working on segmentation, new approaches, etc + Market analysis, potential business and strategic partnerships + Developing/negotiating new contracts + Presenting results to key leaders Real Estate Broker, worked in the management of two launches of the company, with delivery of +R$ 7.5MM in sales revenue, working with: + Sales planning for each of the products/launches + Sales strategy for each portfolio, working on segmentation, new approaches, etc + Market analysis, potential business and strategic partnerships + Developing/negotiating new contracts + Presenting results to key leaders
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Education
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2017 - 2017
UNINOVE
Degree, Psychology (Locked) -
2013 - 2016
E. E. Prof. Wolny Carvalho Ramos
High School
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