Rafael Lizárraga Rocha

Vicepresidente comercial at Aimbridge LATAM
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • Mexico
    • Hospitality
    • 100 - 200 Employee
    • Vicepresidente comercial
      • Jul 2023 - Present

    • Mexico
    • Hospitality
    • 200 - 300 Employee
    • Corporate Commercial Director
      • Jan 2016 - Dec 2022

      • Responsible for the central segments that serve more than 190 hotels and 9 brands. Local agreements, corporate agreements, RFP's, domestic & international Consortia. • Commercial relationship with international and domestic airlines crews• International and domestic relations with Travel Agencies and Wholesalers.• Active participation in meetings with hotel owners, to present business results.• Contracts negotiation with all segments.• During a couple of years, leadership of the Leisure part involving wholesalers in the US, Domestic and international groups. OTA’s and inbound travel, domestic and international travel agencies, and wholesalers.• Design and execution of highly sophisticated incentive events aimed at the main clients of Posadas with the highest production on an annual basis.• Trade Shows participation at FITUR, ITB, GBTA, IBTM, Tianguis Turístico, IMEX Las Vegas, etc.• Overview on marketing campaigns & GDS distribution campaigns with Marketing teams and a close collaboration with Revenue Management team. Show less

    • Business Travel Director
      • Jan 2010 - Dec 2016

      • Direct responsibility on Sales for the Corporate Travel sector.• Responsible for commercial strategies for domestic and international corporate business teams.• Domestic & International Consortia.• Domestic relations with Travel Agencies and wholesalers

    • Regional Director of Sales, Central Region
      • Jan 2006 - Dec 2010

      • Commercial director for all segments for the 40 hotels with the 9 brands that made up the central region.

    • Travel Arrangements
    • 700 & Above Employee
    • Global Business Group Director
      • Jan 2005 - Dec 2006

      • Lead commercial projects and strategies, including commercial accounts such as Pueblo Bonito Hotels & Resorts and Palace Resorts, for their different Timeshare models and promotions. • Lead commercial projects and strategies, including commercial accounts such as Pueblo Bonito Hotels & Resorts and Palace Resorts, for their different Timeshare models and promotions.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Director of Sales & Marketing
      • Jan 2003 - Dec 2005

      • Portfolio of Hotels in Mexico and South America (Brazil, Argentina, and Chile) • Annual commercial and sales budgets. • Design of commercial strategies for the hotels • Reservation office with global coverage. Responsible and supervisor of the Contact reservation center office with global coverage for Hyatt and its brands. • Portfolio of Hotels in Mexico and South America (Brazil, Argentina, and Chile) • Annual commercial and sales budgets. • Design of commercial strategies for the hotels • Reservation office with global coverage. Responsible and supervisor of the Contact reservation center office with global coverage for Hyatt and its brands.

    • Mexico
    • Hospitality
    • 200 - 300 Employee
    • Sales Director
      • Jan 2001 - Dec 2003

      • Responsible for the first opening of a city hotel with the Grand brand in Mexico City (Grand Fiesta Americana Chapultepec, Mexico City)• Execution of all commercial strategies for the hotel in conjunction with the corporate team.• Developing international corporate business for the hotel.

    • Key Account Manager
      • Jan 2000 - Dec 2001

      • Client portfolio for the automotive, consulting, government, food and beverage and computing segments• In charge of a team with 5 salespeople, responsible for all the groups and incentives business, as well as the corporate negotiated rates for these companies.

    • Sales Manager
      • Jan 1999 - Dec 2000

      • Sales Manager responsible for reporting to the director of sales and general manager in supervising and coaching the reservations and commercial team of the hotel• Business strategies for all market segments in conjunction with the different corporate areas

    • Groups & Conventions Sales Representative
      • Jan 1997 - Dec 1999

      • Groups & Conventions Sales Representative• Looking at Groups opportunities with a Mexico client portfolio

    • Corporate Travel Counselor
      • Jan 1996 - Dec 1997

      • Customer service agent in the reservations center, handling customer reservations for companies and public in general, for both leisure and corporate accounts.

Education

  • Universidad Anahuac del Norte
    Bachelor in Tourism Administration
    1993 - 1997

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