Country Manager - Brazil

• Apr 2023 - Present

Director, Head of Strategy LATAM

• Oct 2022 - Mar 2023

Responsible for the go-to-market strategy and ad solutions focused on the Yahoo DSP, leading and helping to connect initiatives around: ● Data ● Measurement ● Insights ● Product Positioning ● Sales Narrative ● Global Account Strategy. Responsible for the go-to-market strategy and ad solutions focused on the Yahoo DSP, leading and helping to connect initiatives around: ● Data ● Measurement ● Insights ● Product Positioning ● Sales Narrative ● Global Account Strategy.

Head of Growth and Advertising

• Jun 2022 - Oct 2022

Took over the Media Performance and CRM teams besides the advertising business (ad tech, Retail Media).

Head of Advertising

• Feb 2022 - Jun 2022

Head of Advertising business unit at Facily leading the positioning, go-to-market strategy, sales and Performance.Facily is the first Social Commerce in Latin America and became a unicorn in 2021 with a value of over $1 billion.

Head of Digital and Customer Experience

• Apr 2021 - Mar 2022

Responsible for the digital strategy, growth marketing, and customer experience. - Increasing credit card sales, user acquisition, retention, and NPS through digital channels. - Led multi-functional teams to add value to our customers. Ouze is a financial company that reached R$1billion in revenue in 2018. The company was born to give credit to Studio Z's customer, a retailer with more than 100 stores around Brazil. Responsible for the digital strategy, growth marketing, and customer experience. - Increasing credit card sales, user acquisition, retention, and NPS through digital channels. - Led multi-functional teams to add value to our customers. Ouze is a financial company that reached R$1billion in revenue in 2018. The company was born to give credit to Studio Z's customer, a retailer with more than 100 stores around Brazil.

Sr Manager, Data, Insights & Media Operations

• Nov 2020 - Mar 2021

Love to bridge Product and Sales. The new chapter is to deep dive in a data environment and turn into business opportunities and go-to-market strategy though studies and research, Data activation (1st and 3rd party data) combined with a up-to-date advertising technology . In addition providing a way to keep up generating revenue through advertising and marketing channels. Report to the CPO (Product).- OKRs are advertising and programmatic media revenues and B2B´s customers performance.- Programmatic revenue increased +40% in 2020 YoY- Leading multi-functional teams to add value to our customers. Show less

Head of Advertising and Partnerships

• Jan 2017 - Nov 2020

Responsible for the P&L of the advertising business. Definition of the strategy and positioning for the OLX Advertising managing a team of 16 members including 4 managersResponsible for all sources of advertising and partnerships revenues providing best-in-class solutions. Definition of the product mix and value proposition for the customers. Negotiation of commercial agreements. Focus on sales and business development, Planning&Insights, Data, Performance and ad tech.Leading and tracking performance to meet the goals. Providing solutions from strategy to implementation. Outcomes: +100% of revenue increase in 2017 (YOY) on the advertising business; +20% in 2018 (YOY) +20% of programmatic revenue increase (YOY) I led the team nominated for the Schibsted Sales Award on the "cross-functional team" category. Show less

Ad Tech Manager

• Sep 2015 - Jan 2017

Responsible for managing media technology ecosystem; Collaboration with product, sales, marketing and other functional teams; Identify operational issues and develop plans to address them; In charge of commercial agreements and programmatic revenues. Team management of ad operations and yield management experts.

Manager, Media Planning and Monetization

• Feb 2014 - Sep 2015

Management of relationships and integrations with key partners and digital advertising technology providers; Responsible for programmatic sales efforts and private deals, including evaluation of programmatic media selling systems. Definition of Display Advertising Strategy and roadmap for new product features; Management of Ad Operations team, addressing operational issues and process gaps.

Ad Operations Manager

• Mar 2013 - Feb 2014

Responsible for driving the advertising operations area; Interface and collaboration with product, sales and marketing teams, providing solutions and ideas; New technologies suggestions and trends in the online advertising industry; training and managing an Ad Ops team; Troubleshooting all internal challenges related to ad campaigns and achieving the best CPL, ROAS and ROI for our customers; Ensuring SLAs and quality KPIs. Responsible for driving the advertising operations area; Interface and collaboration with product, sales and marketing teams, providing solutions and ideas; New technologies suggestions and trends in the online advertising industry; training and managing an Ad Ops team; Troubleshooting all internal challenges related to ad campaigns and achieving the best CPL, ROAS and ROI for our customers; Ensuring SLAs and quality KPIs.

Ad Operations Coordinator

• Jan 2011 - Feb 2013

Team management that is responsible for all advertising traffic of Terra Brazil, USA, Spain, and other Latin American (LATAM). Alongside Terra, I supported several projects: London 2012, Terra TV, and Sonora.

Senior Ad Operations Analyst

• Jan 2010 - Dec 2010

Ad operations Analyst

• Jan 2008 - Dec 2009