Rafael Cardoso

Data Analyst at meutudo.
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Contact Information
us****@****om
(386) 825-5501
Location
Bahia, Brazil, BR

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Bio

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Credentials

  • Curso | Digital Fundamentals
    IAB Brasil
    Oct, 2020
    - Nov, 2024
  • Curso | Mídia Programática
    IAB Brasil
    Sep, 2020
    - Nov, 2024
  • LookML Developer
    Looker
    Nov, 2020
    - Nov, 2024

Experience

  • meutudo.
    • Brazil
    • Financial Services
    • 400 - 500 Employee
    • Data Analyst
      • Jun 2022 - Present

      - Improved marketing budget allocation and media attribution models by analyzing app data using SQL, Python, Adjust, Google Analytics and Firebase. Finally presenting the results through Tableau reports. - Successfully managed and oversaw the integration of a Customer Data Platform (Insider) into the production environment, working with both domestic and international teams to build a robust integration for ensuring a holistic user journey across various paid-media, email, and SMS channels. - Improved communication between the marketing and product teams in several projects. - Contributed to the improvement of data accuracy and accessibility by hands-on involvement in a project that established server-to-server communication between Analytics platforms and the production database. Show less

  • Plusdin
    • Brazil
    • Financial Services
    • 1 - 100 Employee
    • Business Intelligence Analyst
      • Jun 2020 - Jun 2022

      - Built and maintained data pipelines from scratch for the marketing, programmatic media, and digital analytics teams. - Utilized SQL, ETL, and other tools to analyze data and provide insights for the marketing, programmatic media, and digital analyticsImproved the company's data structure to increase robustness and scalability. - Developed dashboards that enabled the acquisition team to improve the effectiveness of their marketing campaigns on platforms such as Facebook and Google Ads and implemented an intraday budget allocation system that helped to increase campaign effectiveness by more than 30%. Show less

  • CNPq
    • Brazil
    • Education Administration Programs
    • 700 & Above Employee
    • Researcher
      • Dec 2017 - Dec 2019

      - Honed skills in scientific writing, hypothesis testing, data analysis, and system modeling through research endeavors. - Published multiple scientific papers in relevant research fields such robotics and radiation, resulting in recognition including a Best Paper Award from the Brazilian Society of Automatic Conference. - Honed skills in scientific writing, hypothesis testing, data analysis, and system modeling through research endeavors. - Published multiple scientific papers in relevant research fields such robotics and radiation, resulting in recognition including a Best Paper Award from the Brazilian Society of Automatic Conference.

Education

  • Universidade Estadual de Santa Cruz
    Bacharelado em Engenharia, Engenharia Elétrica e Eletrônica
    2015 - 2020

Community

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