Rafael Layliev

Vice President at Compel Fitness, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Mason, Ohio, United States, US

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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Vice President
      • 2013 - Present

      Led numerous direct reports including District Managers, HR / Finance Director, Customer Service Manager, Operations Manager, and Digital Marketing Manager. Directed daily operations within all locations including recruitment, staffing, continuing education, program development, sales, and service management with full P&L accountability. Championed new business acquisitions, financial controls, and operating budget. Implemented and managed marketing campaigns, PT membership sales pipeline streamlining, and sales partnership development. Oversaw customer service and satisfaction driving retention and organizational market expansion. Established dashboards and monitored performance via data collection and analysis. Identified training needs and implemented training and mentoring programs within all levels of operation. Selected Skills: * Sales & Operations Management * Customer Relationship Building * HR & Financial Operations * Digital Marketing Management * Staff Development & Training * Sales & Service Management * Budgeting & Financial Controls * Marketing Campaign Development * Strategic Partnerships * Sales Pipeline Streamlining * Dashboard Development & Performance Measurement * EBITDA Improvement * Operations Expansion & Improvement * Onboarding & Recruitment * Client Engagement Surveys Show less

    • United States
    • 1 - 100 Employee
    • Regional Vice President
      • Jan 2007 - Dec 2012

      Managed 8 direct reports including 4 District Managers and 4 Training Directors in addition to 180 indirect reports encompassing Training Sales Directors, Trainers, Quality Control Specialists, and Assistant Training Directors overseeing all sales and PT operations in North Region spanning 18 locations generating $15M in annual revenue. Ensured sales goals, customer satisfaction and retention met while expanding market penetration. Selected Skills: * Operations Management & Growth * Leadership & Team Building * Customer Satisfaction & Retention * Revenue Generation & Sales Systems * Staff Development & Training * New Business Development * Recruitment & Coaching * Strategic Partnership Development * Budgeting & Cost Reductions * Full P&L Management * Vendor Negotiations * Profitability Improvement * Performance Measurement Show less

Education

  • University of Cincinnati
    Bachelors Degree, Bachelor of Arts

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