Growth Marketing Manager

• Mar 2023 - Present

Founder & Owner

• Mar 2021 - Present

Digital Marketing Consultant

• Mar 2021 - Present

Director of Enrollment Management, Marketing and Communications

• Jan 2020 - Mar 2021

Marketing and Communications Manager

• Mar 2018 - Dec 2019

Marketing & Communications Manager

• Feb 2015 - Jan 2018

• Develop the communications strategy to ensure highly effective communication with students and families and staff. • Develop and implement a 360 advertising strategy involving digital & traditional media • Manage the work of media agencies and all social media, PR and advertising campaigns • Ensure all communication materials (circulars, letters, emails, alerts, invitations, newsletters…) reflect the mission, vision and key messages of the organization • Develop, lead and… Show more • Develop the communications strategy to ensure highly effective communication with students and families and staff. • Develop and implement a 360 advertising strategy involving digital & traditional media • Manage the work of media agencies and all social media, PR and advertising campaigns • Ensure all communication materials (circulars, letters, emails, alerts, invitations, newsletters…) reflect the mission, vision and key messages of the organization • Develop, lead and deliver an online presence for the school • Develop a digital program to enhance the presence of the schools on all digital platforms Social Media, websites, directories.) • Develop and lead a positive public relations campaign, involving developing relationships with local journalists and consistent PR etc. • Develop all promotional and marketing collaterals including brochures, advertisements, termly newsletters and other materials as appropriate • Produce all marketing and communications materials to promote school’s events and activities • Create and manage the school website, improve the school’s web presence and increase usage of the website • Liaise and co-ordinate with colleagues to ensure that display materials across the school are current, relevant and consistently comply with brand guidelines • Create and manage the marketing budget Show less • Develop the communications strategy to ensure highly effective communication with students and families and staff. • Develop and implement a 360 advertising strategy involving digital & traditional media • Manage the work of media agencies and all social media, PR and advertising campaigns • Ensure all communication materials (circulars, letters, emails, alerts, invitations, newsletters…) reflect the mission, vision and key messages of the organization • Develop, lead and… Show more • Develop the communications strategy to ensure highly effective communication with students and families and staff. • Develop and implement a 360 advertising strategy involving digital & traditional media • Manage the work of media agencies and all social media, PR and advertising campaigns • Ensure all communication materials (circulars, letters, emails, alerts, invitations, newsletters…) reflect the mission, vision and key messages of the organization • Develop, lead and deliver an online presence for the school • Develop a digital program to enhance the presence of the schools on all digital platforms Social Media, websites, directories.) • Develop and lead a positive public relations campaign, involving developing relationships with local journalists and consistent PR etc. • Develop all promotional and marketing collaterals including brochures, advertisements, termly newsletters and other materials as appropriate • Produce all marketing and communications materials to promote school’s events and activities • Create and manage the school website, improve the school’s web presence and increase usage of the website • Liaise and co-ordinate with colleagues to ensure that display materials across the school are current, relevant and consistently comply with brand guidelines • Create and manage the marketing budget Show less

PR & Communications Director / Head of Department

• Aug 2013 - Mar 2015

• Setting Communication strategies for clients • Setting integrated strategies for campaigns in line with other departments (Social media, Digital, Events, Audio & Video Production, Creative) • Setting the budget of the department, and prepare business cases and quotations for new proposals • Writing PR proposals and pitching new clients • Research constantly for new trends in the market to keep the department and the clients up-to-date • Constantly conducting internal trainings… Show more • Setting Communication strategies for clients • Setting integrated strategies for campaigns in line with other departments (Social media, Digital, Events, Audio & Video Production, Creative) • Setting the budget of the department, and prepare business cases and quotations for new proposals • Writing PR proposals and pitching new clients • Research constantly for new trends in the market to keep the department and the clients up-to-date • Constantly conducting internal trainings for the team members • Creating new CSR initiatives for the different clients and implementing them on ground • Over-viewing PR plans and timelines and endorsing creative tactics that manage the target audience's perception. • Creating and managing PR campaigns in line with social media campaigns • Managing social and digital media content • Preparing proposal and pitching for new accounts Implementing Digital initiatives in the PR campaigns • Using effective digital PR tactics along with traditional media to follow the market trends • Maintaining media contacts list via updating the internal media database on a regular basis. • Leading brainstorming session with the team to suggest PR topics and creative ideas in a proactive manner. • Directing the team in all PR events or other activities. • Preparing post-event PR reports. • Coordinating with third party suppliers as needed. • Acting as a Communications consultant for other departments in line with broader PR and Marketing plan. • Ensuring that specifically assigned tasks get completed as per agreed results and time frame. • Taking necessary steps to ensure that the PR strategies are implemented. • Responsible for quality of content in English and Arabic. If coverage quality is not adequate, appropriate steps need to be taken to rectify situation. • Preparing the monthly report for PR department and submit to CEO.

PR Manager

• Mar 2012 - Jul 2013

• Collaborating in setting communication strategies for clients • Collaborating in setting integrated strategies for campaigns in line with other departments • Elaborating PR plans and timelines implementing Digital and traditional initiatives • Liaising PR strategies with Social Media • Preparing proposal and pitching for new accounts • Using effective digital PR along with traditional media • Promoting news stories to appropriate media. • Pitching interview opportunities… Show more • Collaborating in setting communication strategies for clients • Collaborating in setting integrated strategies for campaigns in line with other departments • Elaborating PR plans and timelines implementing Digital and traditional initiatives • Liaising PR strategies with Social Media • Preparing proposal and pitching for new accounts • Using effective digital PR along with traditional media • Promoting news stories to appropriate media. • Pitching interview opportunities to media. • Recommending and implementing creative ideas, initiatives and tactics that manage the target audience's perception. • Maintaining media contacts list via updating the internal media database on a regular basis. • Managing media enquiries promptly and effectively. • Suggesting PR topics on a regular basis in a proactive manner. • Suggesting new initiatives and CSR ideas for the different clients • Researching press releases, Q&As, speeches, MC Notes, feature articles, newsletters, among others. • Drafting detailed briefs for all PR events or other activities. • Drafting and editing Editorial content in English in addition to other copywriting requirements • Preparing post-event PR reports. • Coordinating with the PR agency and third party suppliers as needed. • Acting as a PR consultant for other departments in line with broader PR and Marketing plan. • Ensuring that specifically assigned tasks get completed as per agreed results and time frame. • Taking necessary steps to ensure that the PR plans are implemented. • Following up on quality of coverage in English and Arabic and taking appropriate steps rectify any negative situation. • Preparing the monthly report for the team and submit to PR Director. • Continuously reviewing editorial schedules and editorial calendars, and manage the process to ensure it appears in all key features.

Senior PR Consultant

• Feb 2011 - Mar 2012

• Planning PR & marketing strategies, communications initiatives, and additional out-of-the box initiatives utilizing traditional & non-traditional channels of communication which include preparing PR action plans as well as marketing plans with different brand orientation • Suggesting & implementing maximum ROI strategies • Attending and contributing to regular meetings to plan, and assess the progress of PR work for different clients • Organizing press conferences and media… Show more • Planning PR & marketing strategies, communications initiatives, and additional out-of-the box initiatives utilizing traditional & non-traditional channels of communication which include preparing PR action plans as well as marketing plans with different brand orientation • Suggesting & implementing maximum ROI strategies • Attending and contributing to regular meetings to plan, and assess the progress of PR work for different clients • Organizing press conferences and media events • Researching on relevant events that the clients can participate in, and looking for speaking/sponsorship opportunities • Pitching interview opportunities to media • Managing clients’ events abroad • Supporting business development team • Recommend and implement initiatives and tactics that manage the target audience's perception • Providing strategic PR & Marketing Communications consultation to clients • Analyzing markets for business trends and market insights • Preparing different PR reports whether internal, external or post-event PR reports • Increasing sales of major brands through effective marketing communications techniques • Drafting press releases, feature articles, speeches, MC notes, interview answers, outline for a newsletter, etc… • Maintaining media contacts list via updating the internal media database on a regular basis and that includes Pan Arab and International media Show less • Planning PR & marketing strategies, communications initiatives, and additional out-of-the box initiatives utilizing traditional & non-traditional channels of communication which include preparing PR action plans as well as marketing plans with different brand orientation • Suggesting & implementing maximum ROI strategies • Attending and contributing to regular meetings to plan, and assess the progress of PR work for different clients • Organizing press conferences and media… Show more • Planning PR & marketing strategies, communications initiatives, and additional out-of-the box initiatives utilizing traditional & non-traditional channels of communication which include preparing PR action plans as well as marketing plans with different brand orientation • Suggesting & implementing maximum ROI strategies • Attending and contributing to regular meetings to plan, and assess the progress of PR work for different clients • Organizing press conferences and media events • Researching on relevant events that the clients can participate in, and looking for speaking/sponsorship opportunities • Pitching interview opportunities to media • Managing clients’ events abroad • Supporting business development team • Recommend and implement initiatives and tactics that manage the target audience's perception • Providing strategic PR & Marketing Communications consultation to clients • Analyzing markets for business trends and market insights • Preparing different PR reports whether internal, external or post-event PR reports • Increasing sales of major brands through effective marketing communications techniques • Drafting press releases, feature articles, speeches, MC notes, interview answers, outline for a newsletter, etc… • Maintaining media contacts list via updating the internal media database on a regular basis and that includes Pan Arab and International media Show less

Regional Coordinator and Account Manager (Beirut - Dubai)

• Sep 2007 - Feb 2011

• Coordinating with Brandstorm (Impress branch in Dubai) the GCC projects for Transmed, Unilever for international brands (Lux, Axe, Signal, Pringles…) • Creating briefs and managing the campaigns in coordination with the creative department and follow up the creative work to meet the copy strategy • Contributing in developing strategies and analyzing the budgets • Managing the work of the account executive and coordinating with the creative department. • Suggesting and… Show more • Coordinating with Brandstorm (Impress branch in Dubai) the GCC projects for Transmed, Unilever for international brands (Lux, Axe, Signal, Pringles…) • Creating briefs and managing the campaigns in coordination with the creative department and follow up the creative work to meet the copy strategy • Contributing in developing strategies and analyzing the budgets • Managing the work of the account executive and coordinating with the creative department. • Suggesting and implementing new creative ideas to be implemented on both advertising and the PR perspectives Show less • Coordinating with Brandstorm (Impress branch in Dubai) the GCC projects for Transmed, Unilever for international brands (Lux, Axe, Signal, Pringles…) • Creating briefs and managing the campaigns in coordination with the creative department and follow up the creative work to meet the copy strategy • Contributing in developing strategies and analyzing the budgets • Managing the work of the account executive and coordinating with the creative department. • Suggesting and… Show more • Coordinating with Brandstorm (Impress branch in Dubai) the GCC projects for Transmed, Unilever for international brands (Lux, Axe, Signal, Pringles…) • Creating briefs and managing the campaigns in coordination with the creative department and follow up the creative work to meet the copy strategy • Contributing in developing strategies and analyzing the budgets • Managing the work of the account executive and coordinating with the creative department. • Suggesting and implementing new creative ideas to be implemented on both advertising and the PR perspectives Show less

Account Manager

• Sep 2007 - Feb 2011

• Managing the accounts of the following brands: Régilait, Walls, President, Vintage, Stolichnaya, Elle et Vire, Picon… • Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue, and Approving Change Orders and invoices, as well as payment collections • Leading project management activity and communicating with clients and following up the implementation on different levels to respect deadlines. • Working on above the line and… Show more • Managing the accounts of the following brands: Régilait, Walls, President, Vintage, Stolichnaya, Elle et Vire, Picon… • Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue, and Approving Change Orders and invoices, as well as payment collections • Leading project management activity and communicating with clients and following up the implementation on different levels to respect deadlines. • Working on above the line and below the line campaigns, branding… and communicating with the media • Contributing in developing strategies and analyzing the budgets • Managing the work of the account executive and coordinating with the creative department. • ‘Pitching’ for new business Show less • Managing the accounts of the following brands: Régilait, Walls, President, Vintage, Stolichnaya, Elle et Vire, Picon… • Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue, and Approving Change Orders and invoices, as well as payment collections • Leading project management activity and communicating with clients and following up the implementation on different levels to respect deadlines. • Working on above the line and… Show more • Managing the accounts of the following brands: Régilait, Walls, President, Vintage, Stolichnaya, Elle et Vire, Picon… • Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue, and Approving Change Orders and invoices, as well as payment collections • Leading project management activity and communicating with clients and following up the implementation on different levels to respect deadlines. • Working on above the line and below the line campaigns, branding… and communicating with the media • Contributing in developing strategies and analyzing the budgets • Managing the work of the account executive and coordinating with the creative department. • ‘Pitching’ for new business Show less

Account executive - Designer

• Nov 2006 - Jun 2007

• Ensuring a good understanding of the creative jobs • Coordinating with clients such as: Fattal, Porsche Design… • Ensuring a good understanding of the creative jobs • Coordinating with clients such as: Fattal, Porsche Design…