Experience

Limango Polska (A member of the Otto Group)

• Poland
• Technology, Information and Internet
• 100 - 200 Employee

• Performance Marketing Team Lead

  • Mar 2021 - Present

  − leading performance marketing activities taking into account budgetary constraints, − advice on setting, separating, and verifying goals for activity in the areas of SEM, SEO, Facebook, Affiliation, Social Media, Content marketing, − preparation of reports summarizing the achievement of goals for the Head of Marketing, − developing processes aimed at improving the effectiveness of activities by preparing appropriate target calculations for each channel, − consulting in the process of controlling and adjusting budgetary goals in a constantly changing marketing environment, − developing and implementing the best practices in the field of performance marketing, − constantly finding new, profitable ways of conducting performance marketing activities, − creating a strategy for promotional activities as part of performance marketing, − planning and coordinating online campaigns conducted in various channels in order to increase the number of users and sales, − analyzing and optimizing the effectiveness of online campaigns and recommending new marketing solutions, − cooperation with other external partners of limango, the media, and agencies, including support in negotiating advertising conditions in order to fulfill the terms of the contract, − coordination of the creation and delivery of graphic proposals as part of the preparation of marketing communication, − testing the effectiveness of different types of marketing communication, − preparation of budget forecasts, analyses, conclusions, and reports, − consulting and training employees in the marketing department in the field of performance marketing, − support in setting milestones and priorities for development projects in the organization, − cooperation with IT product managers (Product owner) in the field of identification and setting priorities for the development of new products, − monitoring the implementation of established goals and projects. Show less



Oferteo.pl

• Poland
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Specialist / Product Manager

  • Jul 2018 - Mar 2021

  − product and website marketing activities development in the area of Users looking for purchase services or products through Oferteo.pl, − analyzing marketing effectiveness in particular marketing channels, − improving of conversion rates on individual website pages leading to conversions (funnel optimization), − market monitoring and analysis, including monitoring of competition results and solutions, − monitoring and analysis of the satisfaction of Users making inquiries at Oferteo.pl, − increasing the number of Contractors and Suppliers of Oferteo.com employed by Users, − managing forms dedicated to particular industry categories, − working on enhancing brand awareness, − planning and implementation of communication with Users, − coordination of marketing campaigns (Adwords, SEO, mailing, Social media). Show less



CoinDeal Global

• Malta
• Financial Services
• 1 - 100 Employee

• Online Marketing Manager (Remotely)

  • Apr 2018 - Jul 2019

  − planning, implementing and optimizing display and text advertising campaigns (Adwords), − coordinating social media channels for exchange (Facebook, Vkonakte, Telegram, Twitter, Youtube), − analyzing and improving UX (Hotjar), − coordinating the workflow of inhouse designer, − negotiating ad proposals with external suppliers, − preparing marketing reports for management (Google Analytics), − close cooperation with developers, − managing cooperation with Premier League football club Wolverhampton Wanderers F.C. Show less



Zalando

• Germany
• Retail
• 700 & Above Employee

• Performance RTB/ RTA Programmatic Marketing Manager

  • May 2016 - Jun 2018

  - responsible for the programmatic campaigns for a defined set of ZMS (Zalando Media Solutions) clients, both for brand as well as performance campaigns - set up campaigns, steer, optimize and analyze them using all relevant platforms: adserver, DSP, DMP as well as 1st and 3rd party data to build customized target audiences - work closely with the account managers for campaign briefing, forecasts, optimization, evaluation and check whether they are feasible in terms of capacity and technical requirements - for display, mobile and video campaigns, create and manage traffic planning using DSP and DMP systems - work out targeting and campaign structure recommendations in accordance with campaign goals - test new features in close interaction with Zalando adtech partners Show less



Carmudi GmbH (Rocket Internet Venture - Berlin)

• Online Marketing Manager (Facebook, Display Ads, Mobile Devices, SEM, SEO)

  • Dec 2015 - Apr 2016

  Promoted for Online Marketing Manager - December 2015:- In charge of Facebook advertising channel. (Generating traffic, client acquisition and retargeting campaigns - dynamic and static, creating audiences, implement pixels) - Planning, creating, implementing and optimizing display and banner advertising campaigns (GDN)- Managing Mobile Device Advertising (planning, creating, implementing and optimizing mobile app install campaigns)- Managing online marketing campaigns with partners (Sociomantic, Propeller Ads, Kahuna, Mogokads)- Supporting local offices, improving communication and projects (concept, strategy and technical support)- Supporting team on specific projects and work on own projects concerning SEO, SEM, Affiliate, cooperation,- Preparing reports and analysis,- Budget and payments control.- Knowledge of: Google Analytics, Adwords (Dashboard and Editor), Smartly, Excel Show less

• Junior Online Marketing Manager (Facebook, Display Ads, Mobile Devices, SEM, SEO)

  • Mar 2015 - Dec 2015

  - In charge of Facebook channel. (Generating traffic, client acquisition and retargeting campaigns - dynamic and static) - Display and banner advertising.- Supporting and backup in Mobile Device Advertising (mobile browsers and app)- Planning, implementing and optimizing online marketing campaigns,- Supporting team on specific projects and work on own projects concerning SEO, SEM, Affiliate, cooperation,- Preparing reports and analysis,- Budget and payments control.- Knowledge of: Google Analytics, Adwords (Dashboard and Editor), Smartly, Show less



Carmudi GmbH (Rocket Internet Venture- Berlin)

• Berlin

• Online Marketing Internship:

  • Sep 2014 - Feb 2015

  -Assist planning, implementing and optimizing online marketing campaigns, -Supporting team on specific projects and work on own projects concerning SEO, SEM, Affiliate, cooperation, display and banner advertisement, -Preparing reports and analysis, -Budget and payments control. -Assist planning, implementing and optimizing online marketing campaigns, -Supporting team on specific projects and work on own projects concerning SEO, SEM, Affiliate, cooperation, display and banner advertisement, -Preparing reports and analysis, -Budget and payments control.



EY (Ernst Young)

• Wrocław, woj. dolnośląskie, Polska

• Associate

  • Feb 2014 - Jul 2014

  EY (Ernst&Young) Global Services Poland – BeNe Accounts Associate (Billing Netherlands): - Processing all client and engagement setup and maintenance requests in the financial system - Responding to email and phone queries in a timely manner - Ensuring that the process is accurately documented - Preparing reports - Adhering to efficiency, quality and business conduct parameters EY (Ernst&Young) Global Services Poland – BeNe Accounts Associate (Billing Netherlands): - Processing all client and engagement setup and maintenance requests in the financial system - Responding to email and phone queries in a timely manner - Ensuring that the process is accurately documented - Preparing reports - Adhering to efficiency, quality and business conduct parameters



Hedan Sp.zoo

• praktykant

  • 2011 - 2011