Rachel Emerson

Marketing Manager at Trinity Exteriors, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Eden Prairie, Minnesota, United States, US
Languages
  • Spanish -

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2021 - Present

      - Oversee all marketing initiatives including trade shows, social media management, website content, and writing relevant case studies. - President of BNI group in order to generate referral business. - Create marketing plans to reflect the year's goal. - Manage marketing budget and determine best practices for targeted market areas. - Manage all IT work for various software and computers at all company locations. - Create video content with customer testimonials, on-site… Show more - Oversee all marketing initiatives including trade shows, social media management, website content, and writing relevant case studies. - President of BNI group in order to generate referral business. - Create marketing plans to reflect the year's goal. - Manage marketing budget and determine best practices for targeted market areas. - Manage all IT work for various software and computers at all company locations. - Create video content with customer testimonials, on-site projects, and more. - Participate in monthly volunteer activities to increase community involvement. - Create monthly newsletters to past and prospective clients with industry information as well as specials and other company news. Show less - Oversee all marketing initiatives including trade shows, social media management, website content, and writing relevant case studies. - President of BNI group in order to generate referral business. - Create marketing plans to reflect the year's goal. - Manage marketing budget and determine best practices for targeted market areas. - Manage all IT work for various software and computers at all company locations. - Create video content with customer testimonials, on-site… Show more - Oversee all marketing initiatives including trade shows, social media management, website content, and writing relevant case studies. - President of BNI group in order to generate referral business. - Create marketing plans to reflect the year's goal. - Manage marketing budget and determine best practices for targeted market areas. - Manage all IT work for various software and computers at all company locations. - Create video content with customer testimonials, on-site projects, and more. - Participate in monthly volunteer activities to increase community involvement. - Create monthly newsletters to past and prospective clients with industry information as well as specials and other company news. Show less

    • United States
    • Commercial and Industrial Equipment Rental
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2019 - Oct 2021

      - Planned marketing initiatives and leveraged referral networks to promote business development. - Tracked key metrics and developed spreadsheets and data models. - Developed Loyalty Program and increased newsletter sign ups by 500% - Used Adobe Illustrator to create and provide marketing materials and production timelines for clients. - Managed company standards for all marketing collateral and oversaw consistent application. Increased business growth outcomes by launching brand… Show more - Planned marketing initiatives and leveraged referral networks to promote business development. - Tracked key metrics and developed spreadsheets and data models. - Developed Loyalty Program and increased newsletter sign ups by 500% - Used Adobe Illustrator to create and provide marketing materials and production timelines for clients. - Managed company standards for all marketing collateral and oversaw consistent application. Increased business growth outcomes by launching brand new website and rebranding of company logo and business strategy - Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. Show less - Planned marketing initiatives and leveraged referral networks to promote business development. - Tracked key metrics and developed spreadsheets and data models. - Developed Loyalty Program and increased newsletter sign ups by 500% - Used Adobe Illustrator to create and provide marketing materials and production timelines for clients. - Managed company standards for all marketing collateral and oversaw consistent application. Increased business growth outcomes by launching brand… Show more - Planned marketing initiatives and leveraged referral networks to promote business development. - Tracked key metrics and developed spreadsheets and data models. - Developed Loyalty Program and increased newsletter sign ups by 500% - Used Adobe Illustrator to create and provide marketing materials and production timelines for clients. - Managed company standards for all marketing collateral and oversaw consistent application. Increased business growth outcomes by launching brand new website and rebranding of company logo and business strategy - Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Lead Concierge
      • Feb 2018 - Jun 2019

      - Coordinating resident move-ins and administrative account management. - Submitting weekly payables and charge batches. - Social media management and execution over all platforms. - Oversaw all planning, budgeting, graphic design for flyers, and execution of resident events. - Coordinating resident move-ins and administrative account management. - Submitting weekly payables and charge batches. - Social media management and execution over all platforms. - Oversaw all planning, budgeting, graphic design for flyers, and execution of resident events.

  • Amale Digital
    • Minneapolis, MN
    • Digital Marketing Consultant
      • Dec 2014 - Feb 2018

      - Developed digital marketing solutions grounded in clear understanding of customer needs. - Used tools such as SquareSpace, Final Cut, LeadPages, and Wordpress. - Created sales strategies to promote advertising offerings and motivate larger deals. - Developed digital marketing solutions grounded in clear understanding of customer needs. - Used tools such as SquareSpace, Final Cut, LeadPages, and Wordpress. - Created sales strategies to promote advertising offerings and motivate larger deals.

  • Republic
    • Greater Minneapolis-St. Paul Area
    • Hostess
      • Feb 2015 - Aug 2016

      - Greeted guests and sat them at tables or in waiting areas. - Cleaned and maintained the beverage area, display cases, equipment, and order transaction area. - Delivered an exceptional dining experience with friendly, fast service.. - Greeted guests and sat them at tables or in waiting areas. - Cleaned and maintained the beverage area, display cases, equipment, and order transaction area. - Delivered an exceptional dining experience with friendly, fast service..

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing and Recruiting Intern
      • May 2015 - Aug 2015

      - Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. - Identified staff vacancies and recruited, interviewed and selected applicants. - Planned public outreach workshops to improve outreach strategy. - Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. - Identified staff vacancies and recruited, interviewed and selected applicants. - Planned public outreach workshops to improve outreach strategy.

    • United States
    • Wellness and Fitness Services
    • Marketing Assistant
      • Oct 2014 - Jul 2015

      - Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness. - Prepared and presented technical proposals for clients. - Assisted in the monitoring and reporting on website traffic and performance. - Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness. - Prepared and presented technical proposals for clients. - Assisted in the monitoring and reporting on website traffic and performance.

    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Marketing Intern
      • May 2014 - Oct 2014

      - Coordinated pre-show and post-show activities at trade shows as well as presenting current promotions to the public. - Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. - Co-lead in development and launch of acquisition campaign for college students. - Coordinated pre-show and post-show activities at trade shows as well as presenting current promotions to the public. - Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. - Co-lead in development and launch of acquisition campaign for college students.

    • Marketing Administrator
      • Dec 2011 - Jul 2013

      - Managed trade show planning, staffing, and followed up with potential leads. - Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams. - Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. - Spearheaded the creation and implementation of blogs and social media campaigns. - Integrated HubSpot with Marketo and Salesforce campaigns. - Led the filming and production of… Show more - Managed trade show planning, staffing, and followed up with potential leads. - Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams. - Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. - Spearheaded the creation and implementation of blogs and social media campaigns. - Integrated HubSpot with Marketo and Salesforce campaigns. - Led the filming and production of corporate and trade show videos. Show less - Managed trade show planning, staffing, and followed up with potential leads. - Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams. - Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. - Spearheaded the creation and implementation of blogs and social media campaigns. - Integrated HubSpot with Marketo and Salesforce campaigns. - Led the filming and production of… Show more - Managed trade show planning, staffing, and followed up with potential leads. - Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams. - Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. - Spearheaded the creation and implementation of blogs and social media campaigns. - Integrated HubSpot with Marketo and Salesforce campaigns. - Led the filming and production of corporate and trade show videos. Show less

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Shift Manager at Eden Prairie Community Center
      • Oct 2009 - Nov 2011

      Oversaw a team of 20 employees at the EPCC concession stand, ensured quality employee standards through customer service and management. Oversaw a team of 20 employees at the EPCC concession stand, ensured quality employee standards through customer service and management.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Intern
      • May 2011 - Jun 2011

      Short-term internship, managed company databases, customer research Short-term internship, managed company databases, customer research

Education

  • University of Minnesota-Twin Cities
    Bachelor of Arts - BA, Mathematics and Marketing
    2014 - 2017
  • Bethel University
    International Business, Physics, and Math
    2010 - 2013
  • Eden Prairie High School
    High School Diploma
    2007 - 2011

Community

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