Raeda Alfatayri

Brand Strategist at Fine Graphics ME
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Contact Information
Location
Riyadh, Saudi Arabia, SA
Languages
  • English -
  • Arabic -

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Experience

    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist
      • Nov 2021 - Present
    • Real Estate
    • 1 - 100 Employee
    • Personal & Corporate Branding Consultant
      • Dec 2018 - Present

      * Defining and formulating personal ambition. * Defining and formulating personal brand promise. * Developing an integrated and well-balanced action plan (personal brand scorecard PBSC). * Implementing, maintaining, and cultivating own ambition, brand, and PBSC effectively. * Defining and formulating personal ambition. * Defining and formulating personal brand promise. * Developing an integrated and well-balanced action plan (personal brand scorecard PBSC). * Implementing, maintaining, and cultivating own ambition, brand, and PBSC effectively.

    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Creative Copywriter
      • Oct 2016 - Apr 2017

      ○Researching and developing the client's core messages ○ Brainstorming, filtering conceptual ideas and defining KPI’s ○ Modifying copy until the client is satisfied ○ Overseeing the production phase ○ Updating digital media ○ Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients ○ Proofreading copy to check spelling and grammar ○ Updating Digital Media ○ Up to date with popular culture and trends ○ Translation (Arabic & English) Show less

    • United States
    • Software Development
    • Content Copywriter & Social Media
      • Feb 2014 - Feb 2015

      Working as part of a team of professionals. Writing clear, consistent and engaging copy for a range of audiences including, clients, managers and colleagues. - Creating Website Structure and Content (English and Arabic) - Responsible for Clients’ Social Media Accounts - Carrying out research for articles and tweets - Presenting various options to clients, ideas, samples - Involved in composing Marketing Plans for different varieties of clients / businesses - Totally comfortable writing in multiple styles and for multiple formats. Show less

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Public Relation Coordinator
      • Apr 2013 - Jun 2013

      - Coordinating with outsources for projects works. - Following up with vendors/Sponsors regarding planned events. - Providing support in media and journalism matters. - Participating in events meetings and preparation workshops for brainstorming. - Providing support in secretary works such as creating and preparing presentations (MSPP) and documenting the minutes of meetings (MoM). - Coordinating with outsources for projects works. - Following up with vendors/Sponsors regarding planned events. - Providing support in media and journalism matters. - Participating in events meetings and preparation workshops for brainstorming. - Providing support in secretary works such as creating and preparing presentations (MSPP) and documenting the minutes of meetings (MoM).

    • United Kingdom
    • Information Technology & Services
    • 1 - 100 Employee
    • Office Manager Administrative Assistant
      • Nov 2012 - Feb 2013

      - Responsible for Expense Claims, Payroll, and Petty Cash management - Applying projects resources Timesheets, and tracking Leave Records - Providing HR support and following up personnel matters - Preparing and tracking employees’ visas - Coordinating for tickets, transportation, and accommodation bookings for projects resources - Coordinating with Company's branches in Riyadh and Bahrain and reporting to the main ME branch in Dubai. - Responsible for Expense Claims, Payroll, and Petty Cash management - Applying projects resources Timesheets, and tracking Leave Records - Providing HR support and following up personnel matters - Preparing and tracking employees’ visas - Coordinating for tickets, transportation, and accommodation bookings for projects resources - Coordinating with Company's branches in Riyadh and Bahrain and reporting to the main ME branch in Dubai.

Education

  • lebanese university - Faculty of Information & Documentation
    Bachelor's degree, Communication, Journalism, and Related Programs
    1999 - 2003

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