Experience

Babybear Boutique (Pvt) Ltd

• Sri Lanka
• Retail
• 1 - 100 Employee

• Senior Manager Marking, Sales & Operations

  • Jan 2020 - Present

  www.babybear.lk worldwide e-commerce platformHeading all corporate strategic planning of the e-commerce platform & retail outlets. Providing leadership and supervision to the team across all operations. Ensuring high performance, strategy alignment of the organization’s revenue-generating SKUs. Monitoring Google Analytics and deriving strategies to increase revenue growth. Execution of all digital marketing strategies across social, display, and programmatic platforms. Growing brand loyalty through social networks and online communities. Determining key influencers and empowering them with tools to promote brand engagement and align corporate messaging. Developing new digital revenue streams for the company in a secured manner and monetizing APIs. Keeping up to date with market innovation to maintain a fresh digital strategy. Developing fact-based metrics to determine the ROI of digital efforts. Show less

• Senior Manager Marketing - Digital

  • May 2016 - Dec 2020

  Responsible for Babybear Outlets & www.babybear.lk - Responsible for Marketing teams, including Digital, Advertising, Communications and Creative. Prepare and manage monthly, quarterly and annual budgets. Set, monitor and report on team goals. Design branding, positioning and pricing strategies. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material). Analyze consumer behavior and determine ideal customer profiles. Identify opportunities to reach new market segments and expand market share. Manage quarterly and annual hiring plans. Evaluating the marketplace and analyzing opportunities, providing competitive analysis, strategies and tactics. Maintaining strong relationships with customers to ensure excellent service standards. Building and leveraging partnerships with suppliers. Reviewing service market needs are being incorporated into the product development and enhancement cycle of www.babybear.lk. Overseeing contract negotiations and execution. Identify and resolve issues across the marketing/sales and account management functions. Show less



Durdans Hospital

• Sri Lanka
• Hospitals and Health Care
• 300 - 400 Employee

• Durdans Group & Diagnostic Labs - Marketing Communications Manager

  • Jan 2015 - Apr 2016

  In this strategic role I reported to the board of directors providing information towards; Formulating marketing and sales strategy and overseeing the implementation of such strategies.Market sizing, competitor analysis, product vision and strategy, requirements gathering and prioritisation, business case support, roadmap definition & execution, demand forecasting, launch of new features and propositions, In-life product performance.Defining direction for future business. Developing long term new product pipeline & lead Product Development process. Identify & work on market development opportunitiesMaintained close relationships with Medical Consultants, Medical Technicians, Nursing and Administrative Staff to this day! Show less

• Group Product Manager - Durdans Group of Hospitals & Diagnostic Labs

  • Mar 2014 - Dec 2014

  Durdans Hospital, an institution with its history dating back to World War II as a military hospital, has a rich heritage built on values and expertise. Over the years, Durdans has enhanced the services, equipment and specialties offered to patients through a panel of reputed clinicians. The hospital also hails of compassionate nursing staff providing professional care.My Duties were to develop every speciality in the hospital together with Specialist Medical Consultants by creating packages with the help of the Head of Finance as well. I was able to launch many new offerings such as the Cosmetic Surgical Unit (Enhance), New Cath Lab - Interventional Cardiology Unit, Women's Health Care Unit, PRP Treatment Unit, Stroke Treatment Unit, Health Check Up Packages, 24/7 Emergency Call Centre Division amongst many more. Was part of the team to achieve the prestigious JCI Accreditation. A complete brand over hall of the 3 hospitals and islandwide diagnostic units were also part of my purview. Show less



Harris Ceylon (Pvt) Ltd

• Colombo

• Senior Brand Manager

  • Sep 2011 - Feb 2014

  Harris Ceylon (Pvt) Ltd. is a manufacturer and distributor of premium quality decorative tools such as paint brushes, rollers, extension poles, sand paper, scrapers etc under multiple brands (Harris Classic, Budget, E-zy, WoodCare, NoLoss, ID Gel). The Company has been in operation in Sri Lanka for over 75 years. The Group includes; Harris Ceylon (Pvt) Ltd., Harris Distributors (Pvt) Ltd., Chrome Paints (Pvt) Ltd. & Bookazone (Pvt) Ltd. Notable Achievements: 2012- Harris named 9th most valuable private brand in Sri Lanka, 2013 -Harris named 6th most valuable private brand in Sri Lanka. (LMD - Brands Annual) Show less



Priority Health

• United States
• Insurance
• 700 & Above Employee

• Marketing/Sales Manager

  • Sep 2009 - Sep 2011

  Priority Financial Consultants FZE UAE (Priority Health) PFC is a premier worldwide health, life insurance and investment fund consultancy company representing firms such as BUPA, InterGlobal, Allianz, William Russell, Friends Provident, and Generali to name a few. My work included marketing the above specialized products to target segments. As the marketing & Sales manager, my work includes planning, brand building, promotions and communication management. Priority Financial Consultants FZE UAE (Priority Health) PFC is a premier worldwide health, life insurance and investment fund consultancy company representing firms such as BUPA, InterGlobal, Allianz, William Russell, Friends Provident, and Generali to name a few. My work included marketing the above specialized products to target segments. As the marketing & Sales manager, my work includes planning, brand building, promotions and communication management.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Assistant Brand Manger

  • Jul 2007 - Sep 2009

  Served as one of the youngest Assistant Brand Managers for AMEX reporting through the Singapore office. Cards under my purview included - The American Express Platinum, Gold, Green, Blue, Corporate Gold and Corporate Green Cards. Highly Successful Revenue Generating Projects overseen a few highly successful capaigns inclided; Launch of the SriLankan Airlines- Platinum American Express Card (2009) in Sri Lanka Territory, Travel Promotions with Key Travel Agents (2007 - 2009) Mackinnons, Classic Travel, Gabo Travels, George Stewart Travels. Consumer Promotions at Premium Clothing Stores Hameedias, ODEL, Mondy's, Cotton Collection, HOF, NoLimit. Numerous Consumer Promotions driving sales through innovative marketing campaigns at Keells Super & Arpico Super Markets and other modern trade outlets. Managed advertising agencies & research agencies as well as coordinated all billboards/hoardings, Press ads, Radio commercials, store branding, leaflets, websites among many other forms of marketing communication channels. Developed and designed attractive 360 degree campaigns with 100% success rate in revenue increase! Developed a network and contacts of High Net Worth Individuals (HNWI's), CEO's and Managing Directors of Corporates and Senior Management and maintain such relationships to this day! Won Several internal awards for innovative marketing campaigns and savings in Expenditure. Was instrumental in negotiating Allianz Insurance for Travel Insurance for all Credit Cards. Show less



LOLC Finance PLC

• Sri Lanka
• Financial Services
• 100 - 200 Employee

• Marketing Executive

  • Feb 2006 - Aug 2007

  I joined as a Management Trainee and later Marketing Executive I worked in the 'Financial Factoring/invoice discounting' division of the company which is a financial tool used by many companies to acquire up to 80% of funds against approved sales/invoices issued. I worked with many corporate CEOs and Heads of Finance and exceeded Sales targets. I joined as a Management Trainee and later Marketing Executive I worked in the 'Financial Factoring/invoice discounting' division of the company which is a financial tool used by many companies to acquire up to 80% of funds against approved sales/invoices issued. I worked with many corporate CEOs and Heads of Finance and exceeded Sales targets.



LMRB Lanka Market Research Bureau

• Research Services

• Field Research Officer

  • Jul 2003 - Jul 2005

  Internship Program whilst I was reading for my B.Sc. (Hons) Business Management. My duties involved assisting the Senior Researcher (project owner) by conducting interviews with respondents whom have been predefined as per client's target audience. Projects that I worked on included a combination of telephone interviews, focus group research and face to face interviews for DHL, World Economic Forum, World Bank, Mc Donald's etc. Internship Program whilst I was reading for my B.Sc. (Hons) Business Management. My duties involved assisting the Senior Researcher (project owner) by conducting interviews with respondents whom have been predefined as per client's target audience. Projects that I worked on included a combination of telephone interviews, focus group research and face to face interviews for DHL, World Economic Forum, World Bank, Mc Donald's etc.



ACNielsen Lanka (Pvt.) Ltd

• Research Services
• 1 - 100 Employee

• Field Research Officer

  • Jul 2002 - Jul 2003

  While I was reading for my B. Sc (Hons) in Business Management, I worked as an Intern. My duties involved assisting the Senior Researcher (project owner) by conducting interviews with respondents whom have been predefined as per client's target audience. Projects that I worked on included a combination of telephone interviews, focus group research and face to face interviews for DHL, Keells Super market chain, Unilever, etc. I was also part of the mystery shopper team conducting research While I was reading for my B. Sc (Hons) in Business Management, I worked as an Intern. My duties involved assisting the Senior Researcher (project owner) by conducting interviews with respondents whom have been predefined as per client's target audience. Projects that I worked on included a combination of telephone interviews, focus group research and face to face interviews for DHL, Keells Super market chain, Unilever, etc. I was also part of the mystery shopper team conducting research