Experience

505 Games

• United States
• Entertainment
• 100 - 200 Employee

• CRM Marketing Specialist

  • May 2022 - Present



Jagex

• United Kingdom
• Computer Games
• 400 - 500 Employee

• CRM Manager

  • Apr 2022 - May 2022

• CRM Campaign Manager

  • Apr 2021 - Apr 2022

  • Responsible for CRM campaign planning, creation and delivery aligned to annual & campaign objectives.• Executing multi-channel marketing strategies and tactics for driving customer relationships with a goal of increasing member acquisition, retention, and player engagement.• Structure and maintain CRM activities with a view of maximizing KPI improvement, ROI, and business impact.• Responsible for the design and execution of player lifecycle campaigns via three main channels; in game Messages, push notifications and emails.• Work with Product and Product Marketing teams to create highly effective messaging & optimize this through A/B testing, analysis, and research.• Work closely with key stakeholders to deliver meaningful, integrated campaigns supporting key events, product launches and promotions.• Work closely with the CRM Analyst to best identify segmentation and audiences for CRM campaigns.• Make suggestions to promote optimization and develop tests strategies.• Collaborate with the CRM analyst to provide campaign insights based on results vs.• Forecast for engagement, revenue & other relevant KPIs.• Driving self-motivated data insight to find trends and insights to further enhance/ improve our current activity with a ‘player first' approach in mind.• Adopting a data-driven approach and improving the wider business understanding of CRM and its components.

• CRM Specialist

  • Apr 2020 - Apr 2021

  • Promoted to a channel execution role.• Primary focus was to deliver best quality campaigns and ensuring that it's up to the QA standards.• Working with the wider marketing team to ensure there is inspiring and relevant content for use within CRM programmes.• Implement feedback and analysis driven improvements across all CRM campaigns.• A great team player who can work well with many different stakeholders across multiple departments.• Building, briefing, testing and executing all CRM campaigns using a multitude of channels such as email, in-game and push notifications.• When Email Marketing Manager left on maternity leave - took over all planning and reporting duties from them.• Became responsible not only for executing campaigns but also planning CRM campaigns.• Knowledge of additional CRM software such as Google Firebase and in-house built promotional tools for in-game promotions.

• Campaign Executive

  • Nov 2018 - Apr 2020

  • Testing, implemting and evaluating marketing campaigns within deadlines.• Setting up, delivering and deploying direct marketing campaigns with a primary focus on email.• Supporting & assisting the Email Marketing Manager with the marketing plan development.• Briefing creative design for inhouse teams and work with them to scope, plan and manage the execution and creative design of campaigns.• Supporting the operational design and delivery of customer programmes in a highly targeted and relevant way, to deliver maximum value to and from each customer.