PR & Communications Director | Managing Partner

• Sep 2021 - Present

* Manage high-profile accounts, retain clients and grow them further * Overseeing PR & communication strategies and implementation for the clients (e.g. Ursus Breweries – Kozel | Peroni | Ciucas, NIVEA, Vodafone, Musica Ricercata music festival) * Manage the PR team and drive the effectiveness of clients’ communications strategies through activations, channels, visuals, content, and events (e.g. press conferences, launch events) * Building and maintain relationships with the media and influencers * Assure high-quality written materials, including press releases, Newsletters, executive briefings, media pitches, and Social Media content * Direct Media & PR reports * Manage budgets * Develop and grow the PR team

Career Counselor (GCDF)® | Business Constellations Facilitator

• Apr 2017 - Present

Career Counselor * I am providing personal, one-on-one or group career counselling services for students and all levels of professionals as they struggle with their career. I have a wide expertise in guiding my clients clarify who they are & where they 'fit'. I guide them with career exploration, building an authentic Personal Brand, writing a professional CV, optimizing LinkedIn profile, Job Search Strategy, networking and interview skills. Trainer * Developed and delivered "Mindful Leadership" Program * Developed and facilitated transformational workshops (based on Mental Health, Team Dynamics and Business Constellation Methodology) that create the framework in which people can (re) discover themselves in order to create authentic trust-based relationships within the teams they work * Created and delivered customized professional trainings on the following topics: Recruitment Skills, Personal Branding, Public Speaking, TTT Industries: Oil & Gas, Banking, Retail, Cosmetics, Civic & Social, Hospital & Healthcare, Pharma HR Consultant * Consultancy projects on high turnover rate, employees retention & engagement, wellbeing Industries: Retail, Telecom Speaker * Speaker at TEDx Floreasca * Participated as inspirational speaker at Customer Care Conferences and various HR related conferences * Moderated Customer Care Conferences * Moderated The Romanian Contact Center Awards

Head of Organisational Development

• Dec 2020 - Oct 2021

Internal Communication & Employer Branding Manager

• Jul 2020 - Dec 2020

Talent & Organizational Development Manager

• Jan 2015 - Mar 2017

* Responsible for the People Plan aimed to support the company to succeed towards the business strategy * Managed the Talent Management Program by designing the Talent Strategy and initiatives that help leaders identify, evaluate and select talent aligned with HEINEKEN Business Strategy * Drove organisational effectiveness by supporting transformation programs both in Supply Chain and Sales functions * Developed different OD programs/tools to support HEINEKEN become a high performing organisation (e.g.: Performance Management process, Employer Branding Program, Trainee Management Program, etc.) * Managed PEOPLE REVIEW process (calibration sessions; succession planning & development sessions, etc.) * Designed and run the Induction Program * Developed the Recruitment Strategy per job clusters * Responsible for identifying, developing and implementing learning programs and events in co-operation with Functional Executives in order to support organizational changes within their function (e.g. Sales Transformation project) * Managed the Climate Survey process at company level

UniCredit Management Consultancy

• Jul 2014 - Dec 2014

* Conducted the Performance Management process * Managed the end-to-end learning & development processes: conduct business needs analysis to ensure solutions meet the demands of the Global business strategies and ensure exceptional learning programs are delivered

Global Content Management

• Oct 2012 - Jun 2014

* Designed and implemented the L&D Benchmarking Strategy* Executed assessments for HR Business Partners in order to identify and analyse the competencies gap* Dedicated to the development of the HR Learning Catalogue ensuring the overall consistency between assessment outcomes, new HR Delivery Model priorities and their innovative implementation

HR Executives Development

• Oct 2011 - Oct 2012

* Managed the Global Executives Development and Talent Management Processes in line with the HR Governance Rules and HR Processes* Designed the frame of a Succession Planning process at the Group Level* Supported the implementation of the Gender Diversity Program at the global level: managed the work streams, created a communication plan which included: Info Event with the major stakeholders, concept and design of the program visual identify (logo, visual, templates).

HR Learning Manager

• Sep 2010 - Oct 2011

* Created and implemented effective On-Boarding Program to support the organizational change and Business Transformation Process * Act as an internal consultant to stakeholders across the business in order to understand commercial drivers and support them by creating a tailor-made learning strategy * Supported the Employer Branding Strategy * Created and implemented effective On-Boarding Program to support the organizational change and Business Transformation Process * Act as an internal consultant to stakeholders across the business in order to understand commercial drivers and support them by creating a tailor-made learning strategy * Supported the Employer Branding Strategy

Learning & Development Manager

• Jan 2009 - Sep 2010

* Streamlined work flows along with HR Integration team in order to harmonize Learning & Development practices and implemented the L&D strategy in a matrix organization (3 different legal entities)* Utilized project management & change management tools to effectively identify learning needs and obtain main stakeholders "buy in" for new L&D initiatives ( e.g. New Manager Acceleration Program, Learning Council, Learning Week, Project You etc.) in line with the business priorities* Contributed at the implementation of engagement strategy by conducting a number of L&D related communication activities (training newsletters, promoting internal on line training platforms & resources, organizing internal events)

Operations Training Manager

• Jun 2008 - Jan 2009

* Measured and ensured the right level of engagement of internal stakeholders (stakeholder analysis and mapping, change readiness assessments, etc).* Worked together with business partners to assess the people implications resulting from business change work streams and HR initiatives * Used existing (and develop new) KPIs to assess and measure the impact of the training efforts; supported Top Management with reports on training activities

Training Manager

• Jun 2007 - Jun 2008

* Oversaw CRM Application Support team creation and roll-out in terms of training and knowledge transfer * Developed the training strategy for the roll out of the team (curriculum, Train the trainer, logistics and delivery)maintaining contacts with business partners * Created and managed the annual training calendar in terms of planning, content, and budgetary commitments * Oversaw CRM Application Support team creation and roll-out in terms of training and knowledge transfer * Developed the training strategy for the roll out of the team (curriculum, Train the trainer, logistics and delivery)maintaining contacts with business partners * Created and managed the annual training calendar in terms of planning, content, and budgetary commitments

Field Manager

• Sep 2006 - Jun 2007

* Developed and coordinated events and implemented in-store promotions * Executed communication campaigns * Analyzed and interpreted the company's evolution with respect to the implemented campaigns, budget, costs, efficiency * Developed and coordinated events and implemented in-store promotions * Executed communication campaigns * Analyzed and interpreted the company's evolution with respect to the implemented campaigns, budget, costs, efficiency

Team Leader- Customer Service for Consumer Market

• Jan 2005 - Sep 2006

* Monitored and evaluated team’s performance* Managed cross – departmental projects on behalf of Customer Service; created and implemented new procedures for Customer Service; provided Top Management with reports and analyses* Act as first escalation level and solved as quickly as possible difficult service issues escalated from staff by following company policy* Run interviews for hiring the appropriate employees for Customer Service * Prepared and implemented engagement programs

Training Specialist - Training Department for GSM & Data

• Mar 2003 - Jan 2005

* Prepared, developed and delivered trainings for new and existing employees, in order to be able to perform their job and to meet and exceed customer expectations