Radu Desorbay

Sales & Marketing Development Manager at MSA International S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
Luxembourg, LU
Languages
  • French Native or bilingual proficiency
  • Romanian Native or bilingual proficiency
  • English Full professional proficiency
  • Italian Elementary proficiency

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Benoît Mayrand

J'ai pu apprecier le serieux et l'efficacite de Rene Desorbay tout au long de notre collaboration.

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Credentials

  • Digital Marketing Fundamentals
    Google Digital Atelier Belgium
    May, 2022
    - Oct, 2024
  • Key Account Management : “Master the selling approach techniques as well as negotiation and accounts’ loyalty / elaborate a winning strategy / Optimizing organization”
    Institut Supérieur du Marketing
    Aug, 2018
    - Oct, 2024
  • How to improve your communication skills within a company"
    Le Forem
    Jun, 2012
    - Oct, 2024

Experience

  • MSA International S.A.
    • Luxembourg
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Sales & Marketing Development Manager
      • Oct 2022 - Present

      - In charge of CoolPack and Colorino brands' sales development on mainly BeNeLux and France markets (school supplies & leisure games' industry) - Enlarge distribution channels (retail, wholesalers, distributors) and ensure long-lasting commercial relationships - Analyze market trends and competition - Follow up sales and stocks - Negotiate agreement terms (prices, volumes, promotions, return policies and delivery) - Actively propect for new potential customers (phoning, e-mailing, meetings, fairs...) - In permanent contact with the supply chain, financial and marketing departments to meet customer needs in the most effective way www.coolpack.com.pl www.colorino.pl/gb/ - In charge of developing sales & distribution of the brand ABSAAR SOLAR (photovoltaic pannels - premium kits) on both Polish and Romanian markets - Market study (competition, price levels, legislation) - Finding ideal partners in order to penetrate the markets - Negotiating contracts (prices EXWORKS/DDP, conditions, transport) https://absaarsolar.fr/ Show less

  • Farvest Group
    • Luxembourg
    • Advertising Services
    • 1 - 100 Employee
    • Sales Manager
      • Jun 2022 - Aug 2022

      - Promote and sell tailor made marketing services (to targeted communities : IT, HR, Finance, Marketing) - Manage and develop a portfolio of customers, partners and sponsors (B2B) - Identify new opportunities (cross selling, word of mouth, prospection) - Follow-up customer satisfaction and assure loyalty on a long term basis - In permanent contact with the production, customer care and financial departments - Promote and sell tailor made marketing services (to targeted communities : IT, HR, Finance, Marketing) - Manage and develop a portfolio of customers, partners and sponsors (B2B) - Identify new opportunities (cross selling, word of mouth, prospection) - Follow-up customer satisfaction and assure loyalty on a long term basis - In permanent contact with the production, customer care and financial departments

  • Heintz van Landewyck GmbH
    • Germany
    • Tobacco
    • 1 - 100 Employee
    • Key Account Manager & Marketing Coordinator Luxembourg
      • Aug 2016 - Feb 2022

      - Building customer relations and negotiating commercial agreements with 15 major structured retail customers through a trade marketing plan - Marketing coordination to develop the annual promotional campaigns throughout the in-store communication items available in the POS (screens, visuals, mouse pads, wobblers,...) - Make sure the commercial agreements are correctly put in place on the field - Define and follow-up the sales and marketing expenses on a yearly basis - Planograms' management - Identify and analyze KPI's in order to improve the key accounts' partnerships - Collect and analyze all sales figures, identify market trends and study competition - Manage the annual sales cycles plan defining priorities : portfolio rationalization, new SKU's launches and establish volume sales activities to the retailers - Sales follow-up and marketing coordination of the entire vending machine parc (600 in total - HORECA sector) Show less

  • HighCo Shelf Service
    • Belgium
    • Marketing Services
    • 1 - 100 Employee
    • Area Sales Manager
      • Jan 2013 - Jul 2016

      - Merchandising and sales management of nearly 200 point of sales within the tobacco industry (gas stations, libraries, tobacco shops …) in the name of Philip Morris International - Contract negotiation with independent retailers - Following up the full portfolio SKU's distribution and visibility within the POS - Analyzing market and competition - Operational tasks: visual change, shelf remodeling, shelf implementation… - Reporting through internal management software (CRM) - Implementation and following up marketing projects (campaign visibility, sale incentives,…) Show less

  • Audio Visual Romania SRL
    • Key Account Manager
      • Aug 2009 - Jan 2012

      - Responsible for the sales and distribution of AUDIO VISUAL's media/entertainment products (dvd's and blu-rays under licence from DISNEY, SONY, PARAMOUNT, BBC and UNIVERSAL studios). - Build and maintain business partnerships with high-profile customers on the entire Romanian territory (Carrefour – Cora – Auchan – Real – Metro - specialized media stores) - In charge of the delivery, incoming, returns - Analyzing stock and sales on a monthly basis - Managing an external team of merchandisers Show less

  • MMG International
    • Romania
    • Human Resources Services
    • 1 - 100 Employee
    • Key Account Manager
      • Jan 2009 - Aug 2009

      - Promote and sell audit/training/coaching services (B2B) - Prospection and contract negotiation - Promote and sell audit/training/coaching services (B2B) - Prospection and contract negotiation

  • PIerce Mayrand & Associés
    • Key Account Manager
      • Mar 2008 - Dec 2008

      - Promote and sell recruitment services (middle and top management positions) - Contract negotiation - Market prospection - Find the most suitable candidate in accordance to the collaborators' demands - Promote and sell recruitment services (middle and top management positions) - Contract negotiation - Market prospection - Find the most suitable candidate in accordance to the collaborators' demands

  • CMB (Conserverie et Moutarderie Belge)
    • Export Representative
      • Aug 2007 - Feb 2008

      Penetrate the romanian food market with cold sauces, ready-to-eat meals and mustards throughout the EXPLORT training program in collaboration with AWEX (Walloonian Agency of Export) Penetrate the romanian food market with cold sauces, ready-to-eat meals and mustards throughout the EXPLORT training program in collaboration with AWEX (Walloonian Agency of Export)

Education

  • HEC Liège
    Commercial Engineer, Business/Commerce, General
    2002 - 2007
  • EXPLORT Program
    Foreign trade certificate, Import / Export
    2007 - 2008

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