Experience

Revo Technology

• Financial Services
• 1 - 100 Employee

• CEO Romania

  • Sep 2021 - Present

  Founded in 2012, Mokka is a leading fintech company specialized in financing purchases in stores (Buy Now Pay Later) in CEE (Poland, Romania) and Russia.Mokka delivers an instant, paperless and omni-channel customer experience for leading offline and online merchants. Our product suite leverages leading edge cloud, data analytics, and integration solutions. My main responsibilities as CEO for Romania include:- Unlocking partnership opportunities across a wide range of industries such as fashion, kids, jewelry, beauty, household goods, electronics, sports, and travel;- Oversight of partner integration, online and offline, into the Mokka ecosystem;- Data analysis and generating commercial insights for each partner to find success and growth in our collaboration;- Gather market feedback and work with cross-functional teams to shape our offer and stay at the top of our industry;- Change management of technical and commercial infrastructure to achieve and maintain market leadership.

• Commercial Director

  • Oct 2020 - Aug 2021

  As Commercial Director, my core responsibilities are:- Unlocking partnership opportunities across a wide range of industries such as fashion, kids, jewelry, beauty, household goods, electronics, sports, and travel;- Oversight of partner integration, online and offline, into the Mokka ecosystem;- Data analysis and generating commercial insights for each partner to find success and growth in our collaboration;- Gather market feedback and work with cross-functional teams to shape our offer and stay at the top of our industry;- Change management of technical and commercial infrastructure to achieve and maintain market leadership.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Account Manager

  • Nov 2017 - Oct 2020

  Procter&Gamble is the world’s largest consumer goods company and home to iconic, trusted brands like Ariel, Gillette, Pampers or Head&Shoulders. As Account Manager, the most important aspects of my role are to: • Leverage data analytics to identify relevant client and shopper insights and design winning business plans for my business channel; • Develop monthly, quarterly and yearly business plans, thoroughly adapted both to P&G’s internal strategy as well as my client’s business model, in order to deliver our shared sales and market share objectives; • Manage daily activities – I plan and implement initiatives and promotions, product launches and marketing campaigns, forecast and track volumes, oversee the cashflow – account payables and receivables; • Negotiate all the relevant metrics that compile into the industry specific and distribution channel’s KPIs, both inside P&G and externally; • Develop the customer penetration by expanding the collaboration with key decision makers across departments and levels – marketing, logistic, sales, business intelligence; • Lead the deployment of funds and multifunctional team resources to drive value added business and accomplish our goals.



Sport Guru

• Italy
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Mar 2016 - Oct 2017

  Sport Guru is a Bucharest based sports equipment distribution company, official representative in Romania for brands like: Nordica, HI-TEC, Everlast, Spalding and Ghost. As Brand Manager, my main responsibilities have been to manage the Spalding and HI-TEC brands in Romania: • Promoting public image (online&offline) of Spalding and HI-TEC in the romanian market; • Managing key-account business relations; • Management of online retail operations; • Managing business with suppliers for the brands in my portfolio; • Coordinating the logistic chain and distribution for the brands under my supervision; • Search and analysis of new business opportunities. Beginning 2016, I have taken all the steps to start import and distribution operations for the HI-TEC brand in Romania. By the end of the year, the brand was available nation wide, with sales of over €100,000.



KETTLER International, Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior Account Manager

  • May 2013 - Feb 2016

  KETTLER is the world leader in home fitness equipment and accessories. My duties as Senior Account Manager included: • Promoting public image (online&offline) of Kettler and SKLZ in Romania; • Managing key-account business relations; • Management of online retail operations; • Managing business with suppliers for the brands in my portfolio; • Coordinating the logistic chain and distribution for the brands under my supervision; • Search and analysis of new business opportunities. In almost 3 years as Senior Account Manager I started business collaboration with more than 20 new clients, three of which became top ten clients in under a year, thus raising sales volumes for the categories under my responsibility by 14% in that interval. At the same time, I took the task of starting import and distribution operations for two international brands in Romania.



Policy Center for Roma and Minorities

• Public Relations and Communications Services
• 1 - 100 Employee

• Financial Manager

  • Jul 2010 - May 2013

  Policy Center for Roma and Minorities is a Romanian NGO that designs and implements social projects, at grassroots and advocacy level alike. My tasks within the organisation included: • Financial control of projects implemented by Policy Center, following contractual obligations and organisational standards; • Financial reporting, intermediate and final, to the grant making bodies (ex. European Commission, EU Council, OSI, embassies, companies, etc.); • Budget design for project applications, respecting the donor's eligibility criteria; • Developing and implementing financial management instruments to divide overheads between the organisation’s relevant projects; • Overall financial control of the operations (cash flow, bank transfers, acquisitions, etc.). • Design, writing applications and implementation of social inclusion projects that use sports to reach vulnerable groups; • Initiating and consolidating institutional partnerships with organisations in the public administration, business and non-governmental sector; • Organizing sports events, together with our institutional partners. In almost 3 years with Policy Center, I have coordinated 12 projects and overseen budgets between €400 and €330.000. During this time, two of our projects were audited by BDO Maastricht and the European Commission respectively, both reports showing good financial exercise. In addition to my financial work, I also developed a number of sport-related projects and managed relations with Romanian and European social inclusion stakeholders, such as FARE Network (UK), ERGO Network (The Netherlads), UISP (Italy), Romanian Football Federation, Romanian Baketball Federation, etc. Some of the sports projects started in 2010-11 are still going strong in 2017 and the organization has kept focus on this area.



Decathlon Romania

• Romania
• Sporting Goods Manufacturing
• 300 - 400 Employee

• Department Manager

  • Jun 2008 - Jul 2010

  Decathlon is the local and global leader of sports equipment retail. As Department Manager, my duties included: • Design and implementation of the department's commercial policy; • Recruitment and coordination of an efficient team, capable and motivated to reach our shared goals; • Optimizing the department's cash-flow, logistic operations and inventory in the stores of Villneuve d'Ascq and Iuliu Maniu; • Daily to yearly forecast, analysis and report of department financial performance; • Managing the whole store's operations, by rotation, two days per week. I was part of the first retail management team of Decathlon in Romania. After the months of training in Lille, I contributed to the opening of the first Decathlon store in Bucharest. Both my department and the entire store were successful per specific KPI's. Less than 12 months after opening, Decathlon became industry leader in Romania, and has kept the standard ever since.



Raiffeisen Bank

• Banking
• 700 & Above Employee

• Credit Officer

  • Apr 2007 - Jun 2008

  Raiffeisen is the fourth largest bank in Romania, by assets. As Credit Officer, my main responsibilities were: • Active promotion and retail sales of the bank's products and services; • Identifying client’s needs and recommending adequate products and services; • Operating the sales process and reporting in the bank's internal software; • Temporarily taking over responsibilities of coworkers from the Bucharest branches in their absence; • Temporarily taking over responsibilities of Credit Officers, Account Officers and Back Office colleagues when and where it was needed in Bucharest-Ilfov area. My main achievement in Raiffeisen was maintaining a high degree of client satisfaction. Also, In 12 months I sold and managed credits of over €1.8m and was constantly among the bank's top retail sellers of Raiffeisen Asset Management stocks.



Interbrands M&D

• Denmark
• Wine & Spirits
• 1 - 100 Employee

• Sales Agent

  • Jun 2006 - Apr 2007

  Interbrands M&D is a consumer goods’ marketing and distribution company based in Romania. The orgnization is the biggest P&G distributor in the country. As Sales Agent my main tasks were: • Managing business relations with 120 clients in the geographic area assigned; • Searching for new clients in the assigned area and negotiating the collaboration within the company's commercial policy; • Weekly reporting and analysis of performance in the context of market evolution. In less than a year, i managed to identify and get approval for a route change in my area. The change has accounted for much of the 60% sales increase, from $30.000/month in 2006 to $48.000/month in May 2007.