Experience

BYREDO

• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Brand Manager (BYREDO)

  • Dec 2017 - Present

  o Manage the 360 plan of regional brand strategy, development.o Building brand Rollout, Business Plan based on the agreed strategy.o Maintaining Retailer & Brand relationships.o Negotiating and closing the expansion plans and locations deals with retailers and partners.o Fully responsible and accountable on Retail sales, Net sales planning and execution, setting sales strategy to meet sales targets per market per door. (Sell-In / Sell-Out)o Managing and controlling brand P&L & A&P.o Control and maintain healthy stock levels in Retail and at distributors to maximize sales and minimize stock holding.o Manage brand purchase budget o Lead the coordination with regional Retail managers, country managers & local brand managers to ensure brand performance are met as per set KPIs.o Building and aligning the yearly brand trade plan based on the international marketing plan and the region key trading dates.o Managing the brand listing, merchandizing & trade plan execution in all key omnichannel and E- retailers in the region.o Managing the brand PR strategy with the PR team and the allocated agency o Manage brand marketing plan & new launches strategy



Bloomingdale's Middle East

• United Arab Emirates
• Retail
• 1 - 100 Employee

• Bloomingdales Dubai Department Manager

  • Nov 2015 - Dec 2017

  • Improving sales through strategy planning and implementation.• Maintain company operational standards• Lead, inspire and provide the healthy environment to the team to achieve the targets. • Manage beauty department budget • Recruit and train the new staff, while managing the existing teams.• Ensure the customer service, experience queries and complaints are outstanding.• inventory management• Working together with the VM team to ensure the products are displayed according to company guidelines, promotional activity and seasonal trends• Planning the staff schedule to ensure the right coverage on the floor • Meeting brands and discussing the investment opportunities in beauty section.



Guerlain

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Brand Executive

  • Nov 2008 - Jul 2015

  • Support brand vision, position and brand architecture to achieve overall brand business goals .• Analyse consumer, category, competition and channelcustomer as part of a situational assessment.• Analyse current performance, trends, market conditions, and other contributing factors to elevate brand position.• Support growth targets, objectives and brand strategies.• Boost sales targets across the UAE.• Work with marketing team to implement the trade plan.• Boost sales targets sale across the UAE.• Recruit, Guide, coach and motivate staff encouraging career development and enabling future growth.



La Prairie Switzerland

• Switzerland
• Personal Care Product Manufacturing
• 700 & Above Employee

• Brand supervisor

  • Feb 2008 - Nov 2008

  • Coach, develop and motivate staff • Communicate and work closely with respective Store Managers.• Ensure staff has product knowledge to create awareness for the customer.• Monitor inventory and stock availability in POS.• Negotiate locations and personalized units for displayingproducts within retail outlets to maximise merchandise mileage.• Liaise with VM department for special events and launches.• Gather and analyse market intelligence and prepare competitive activity, while launching promotional reports.• Implement brand-merchandising guidelines.• Follow up on counters production and installation.• Ensure all new launches stock, display and POSM material are available on time.• Execute all events, animations and podiums.Lead staff and enhance their productivity • Achieve sale target and meet tasks deadlines.• report competitors activities to understand market needs• Create and fill monthly sales reports • Ensure with all stakeholders the stock availability in stores.• Preparing staff schedule and target sheets.• Implement and execute the brand activities• Facilitate staff requirement on the ground• Prepare staff monthly meeting