Radhika Parsana
Marketing Executive at PHARMALYNK™- Claim this Profile
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Experience
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PHARMALYNK™
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing Executive
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Oct 2020 - Present
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Instant Karma
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Austria
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Advertising Services
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Product Development
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Mar 2016 - Oct 2020
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Design and Trend Research Analyst
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Apr 2015 - Jul 2015
Conducted brand design and redesign to analyze market insights for key Retail Brand Owners (RTO) Worked on cross-functional projects to meet time sensitive deliverables Researched and presented catwalk trends and market insight to creative management Supported the design and branding solutions for multiple high value clients Conducted brand design and redesign to analyze market insights for key Retail Brand Owners (RTO) Worked on cross-functional projects to meet time sensitive deliverables Researched and presented catwalk trends and market insight to creative management Supported the design and branding solutions for multiple high value clients
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Kellwood Company
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Retail Apparel and Fashion
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700 & Above Employee
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Product Development Analyst
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Jan 2015 - Apr 2015
Performed pre-cost analysis for product lines and coordinated, tech pack development Supported the creation of garment specification sheets Managed prints associated with seasons extensively using Illustrator and Photoshop Supported product sourcing and procurement strategy analysis via buyer meeting attendance Performed pre-cost analysis for product lines and coordinated, tech pack development Supported the creation of garment specification sheets Managed prints associated with seasons extensively using Illustrator and Photoshop Supported product sourcing and procurement strategy analysis via buyer meeting attendance
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Sue Wong Fashion
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Retail Apparel and Fashion
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1 - 100 Employee
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Product Development Specialist
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Jan 2015 - Apr 2015
Revised tech packs and coordinated production with outsourced production facilities (China) Performed trend and market research to establish strategy for product launches Executed extensive sketches for multiple catalogs and tech packs Coordinated styling for image and catalog shoots Revised tech packs and coordinated production with outsourced production facilities (China) Performed trend and market research to establish strategy for product launches Executed extensive sketches for multiple catalogs and tech packs Coordinated styling for image and catalog shoots
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Student
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2014 - 2015
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Branding Consultant
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Apr 2014 - Jul 2014
Worked with clients to produce digital advertising concepts Concentrated on branding companies through Social Media and Out-Of-Home advertising Increased sales by expanding the network of displays across 13 pharmacies Worked with clients to produce digital advertising concepts Concentrated on branding companies through Social Media and Out-Of-Home advertising Increased sales by expanding the network of displays across 13 pharmacies
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Rajiv Mehta
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India
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1 - 100 Employee
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Associate Designer
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Aug 2013 - Mar 2014
Managed the client orders and the production schedules Customized design per client preference Maintained swatch and color standard libraries Assisted in fabric selection and buying Executed the orders Communicated on daily basis with the production house on all product specifications Managed the client orders and the production schedules Customized design per client preference Maintained swatch and color standard libraries Assisted in fabric selection and buying Executed the orders Communicated on daily basis with the production house on all product specifications
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Education
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Fashion Institute of Design & Merchandising
Product Development and Fashion Merchandising -
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
Fashion Styling -
Johns Hopkins Bloomberg School of Public Health
Thesis Project, A -
Padmashree Dr D. Y. Patil Vidyapeeth
Bachelor's Degree, Biotechnology