Radhika Sarda
Account Manager at The Media Ant- Claim this Profile
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English Professional working proficiency
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Hindi Professional working proficiency
Topline Score
Bio
Experience
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The Media Ant
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India
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Advertising Services
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100 - 200 Employee
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Account Manager
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Dec 2021 - Present
- Responsible for generating revenue for the city by ensuring the team meets their KPI and onboards new clients & service existing ones. - Contribute to internal strategy on business expansion and monitor team performance. Formulate the sales strategy for the team and ensure the actual growth is in line with the projected growth. - Identify potential advertisers and create a complete sales funnel. - Consulting & helping clients with planning & execution of their advertising campaigns across all the ATL and BTL media verticals (Digital, Radio, OOH, Television, Non-Trad, Cinema, Print, Influencer, etc.) by working closely with Media Buying team. - Maintain proactive engagement with existing clients Show less
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FedEx
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United States
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Freight and Package Transportation
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700 & Above Employee
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Territory Sales Manager
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Feb 2018 - Jan 2021
- Surat Sales Territory Manager, creating new accounts, managing existing ones, building strong relationship with clients, consulting them for their logistics requirements & providing solutions from the service portfolio. - Dealing with clients from varied industries such as Ecommerce, Fashion & Textile, Retail and FMCG. Market analysis & research of these industries to understand trends, competition as well as customer's requirement and initiate new logistic solutions specific to the Surat Market. - Daily usage of Salesforce, monitoring clients performance, improving CE, field visits, coordinating with cross functional teams to resolve customer's queries/issues, generating incremental business, & developing client's account strategies aligned to the overall objective of achieving sales volume/business targets and maximum client satisfaction. - Served as point of contact for Surat Territory & monitored daily performance of key accounts as well as new accounts with daily usage of Salesforce. - Lead management with signing of 5 new accounts every month, and developing clients account strategy aligned to the overall objective of revenue management and meeting the numbers. Show less
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the SALT - Design & Communication
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India
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Advertising Services
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1 - 100 Employee
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Intern
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Apr 2017 - May 2017
The Salt - design and communication is a young dynamic creative hot shop based in Ahmadabad, geared to add an appetizingly satisfying edge to the brand bouquet of their clients. Did 2 months of Summer Internship under the digital marketing profile. Roles and responsibility was confined to content writing, social media and creative strategy building, and client servicing. The Salt - design and communication is a young dynamic creative hot shop based in Ahmadabad, geared to add an appetizingly satisfying edge to the brand bouquet of their clients. Did 2 months of Summer Internship under the digital marketing profile. Roles and responsibility was confined to content writing, social media and creative strategy building, and client servicing.
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Education
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School of Petroleum Management.
Master of Business Administration (MBA), Marketing -
Navnirman Institute of Management
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General -
S. D. Jain Modern School
Business/Commerce, General