Radhika Perera

Head of Channel Development & Marketing at Premium-Line SEA HUB
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Contact Information
Location
Colombo, Western Province, Sri Lanka, LK
Languages
  • Sinhalese Full professional proficiency
  • English Full professional proficiency

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Experience

    • Singapore
    • Computer Networking Products
    • 1 - 100 Employee
    • Head of Channel Development & Marketing
      • Mar 2022 - Present
    • Sri Lanka
    • Telecommunications
    • 1 - 100 Employee
    • Head of Marketing & Channel Development
      • Mar 2022 - Present
    • Snr. Project Manager
      • Nov 2020 - May 2022
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Lead, Asia Emerging Markets and Pakistan
      • Sep 2014 - Oct 2020

      Responsible for all the Marketing activities from strategic planning, budgeting, executing and follow through on ROI for 10 countries in the Growth Emerging Markets. Responsible for all the Marketing activities from strategic planning, budgeting, executing and follow through on ROI for 10 countries in the Growth Emerging Markets.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Manager Marketing
      • Sep 2013 - Sep 2014

      - Corporate branding, marketing & PR activities and event organizing - Perform competitor analysis and market research to devise effective sales & marketing strategies for business development - Implement online and offline sales & marketing strategies to maximize revenue - Negotiate with potential clients and suppliers for optimal business solutions - Prepare budgets, marketing plan and handle CSR - Corporate branding, marketing & PR activities and event organizing - Perform competitor analysis and market research to devise effective sales & marketing strategies for business development - Implement online and offline sales & marketing strategies to maximize revenue - Negotiate with potential clients and suppliers for optimal business solutions - Prepare budgets, marketing plan and handle CSR

    • Sri Lanka
    • Hospitality
    • 100 - 200 Employee
    • Asst. Manager Marketing
      • Sep 2010 - Aug 2013

      - Handle online sales generating channels – Brand website, Online Travel Agents, GDS - Analyze and implement online sales & marketing strategies to maximize hotel’s revenue and achieve targets - Negotiation of contracts with new OTAs and online marketing agencies to generate new business to the Hotel - Organize events and promotions to create awareness and generate more business leads - Engage in online reputation management and social media marketing - Analyze information on market trends and competitor behavior to prepare counter strategies - Drafting of agreements, contracts and liaise with the corporate legal department - Preparing of marketing plan for online sales and marketing - Initiate and drive CRM and CSR projects Show less

    • Canada
    • Information Technology & Services
    • 1 - 100 Employee
    • Assistant Manager – Operations and Business Development
      • Nov 2008 - Oct 2010

Education

  • Cardiff Metropolitan University
    Master of Business Administration (M.B.A.)
    2014 - 2016
  • London Metropolitan University BSc (Hons)
    Computing and Information Systems
    2003 - 2006
  • Holy Family Convent, Colombo 4
  • NIBM
    NDHRM, HR

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