Marketing Manager

• Dec 2021 - Present

Marketing Manager, Automotive

• Sep 2021 - Dec 2021

Digital Marketing Executive

• Apr 2019 - Sep 2021

• Setting the marketing strategy for corporate packages/memberships, aligning efforts across all areas of the wider brand including - editorial, sales and events• Using direct & digital marketing multi-channels to drive brand awareness, brand engagement, subscriber acquisitions (both individual and corporate) • Managing and utilising data effectively with thoroughly checked data selections for targeted marketing campaigns • Project management of external marketing activities including telemarketing campaigns, PPC, PR activities and more• Research, Reporting & Analysis of all marketing initiatives and their KPI’s, taking into account ROI and reporting against financial and data targets• Proficient in using Salesforce, Marketo, Google Analytics, Tableau, SurveyMonkey, Abacus and Webvision within my role at HSJ

Marketing Executive

• Apr 2018 - Apr 2019

• Project managing the marketing for a brand new, high-priced intelligence-based product for both public and private sector audiences• Executing promotional marketing campaigns for the public sector portfolio to drive subscriptions, registrations, delegates, visitors, table sales and award entrants• Working alongside the Marketing Manager for campaign creative and design, as well as being involved in copywriting for web, print media, social media and email marketing• Keeping a track of statistics from click rates in Google AdWord campaigns, to open rates within email campaigns on Adestra and using the data collected to pitch new ideas on improving results• Actively contributing to marketing strategy in overall business and presenting new, trending ideas to implement into our B2B strategy• Experience using Adestra, Myriad, Explori and Questback

Marketing & Events Coordinator

• Sep 2016 - May 2018

•Proactively contributing to the strategic and operational development of the organisation.•Liaising with venues, members and partners to organise all aspects of a range of events, workshops and training and represent the Chamber at such events. •Promoting events, relevant news and Islington Chamber members’ interests through social media and regular email-outs.•Creating newsletters to be sent out to members.•Maintaining and updating WordPress system for the website, including events promotion and news items.•Assisting in the recruitment process by actively promoting for the Chamber.•Identifying areas in which Islington Chamber should be researching or canvassing the opinion and/or support needs of businesses in the borough.•Representing and acting as an ambassador for Islington Chamber at events and any other meetings, and for the media.

Marketing & Content Assistant

• Mar 2016 - Mar 2017

• Write, edit and produce stories for multiple platforms, including Internet and digital channels.• Assist senior staff through research to come up with creative ideas.• Present at Stariaa events to promote recognition of work in the local area.• Assist in the management of social media channels including Facebook, Twitter, Linkedin, Instagram and Google + to drivetraffic to website.• Identifying marketing events that the company should be involved in.• Contributing to weekly team meetings and business plans.

PR & Marketing Executive

• Aug 2015 - Mar 2016

• Represented the organisation to customers, the public and other external sources.• Cultivated and managed relationships with key clients and vendors.• Worked closely with clients to identify their needs and challenges and provide solutions-orientated campaign themes.• Developed innovative marketing and PR strategies by collaborating with colleagues.• Raised brand awareness through consistent marketing efforts and product campaign launches.• Organised and conducted campaign meetings to assist the leverage of the company's sales targets.

Intern Barclays Account

• Apr 2015 - Apr 2015

• Gained essential knowledge of content marketing across different brands including Barclays and Boots.• Wrote press materials and made presentations to media representatives.• Drafted and edited content for organisational publications, including employee newsletters.• Collaborated with production team to coordinate advertisements and promotions.• Conducted field research for an upcoming advertisement for their Barclays client.• Assisted in the preparation and creation of tweets for Barclays Business Chat Twitter account.