Experience

SoSafe

• Germany
• IT Services and IT Consulting
• 200 - 300 Employee

• Head of Brand

  • Nov 2022 - Present



Sensly

• Poland
• Mental Health Care
• 1 - 100 Employee

• CMO, Head of Design

  • Sep 2020 - Jan 2022

  – Developing omni-channel marketing strategy leading to 3x growth on QtoQ basis (throughout the whole year). –Within the same budget, created marketing strategy contributed to increasing the CTR from 1.6% to 3.8% (quarterly average). – Scaled up the team from 5 to 10 people within less than a year (incl. headhunting amazing A-players). – Working closely with CPO to define product vision and roadmap. – Working closely with the IT department to ensure on-time delivery and seamless development process. – User research, defining and testing target audiences, building personas. – Leading the creation of brand tone of voice, communication & content strategy with strong focus on SEO and complexity of mental health topic itself. – Developing complex and scalable visual identity (in an agile manner) for all marketing materials and brand touchpoints. – Leading the team to gather users’ feedback, define requirements, prototype, test and measure the impact of product / design solutions. – Established feedback loops and community driven development approach that resulted in 4.7 / 5 product rating by marketplace and SaaS users. – Leading the design process of UI’s for marketplace and SaaS (using atomic design and creating entire design system). – Directing, co-creating and managing the creative output of agency partners.



Stileo

• Poland
• Software Development
• 1 - 100 Employee

• Head of Branding & Product Design

  • May 2019 - Apr 2020

  – Reworked entire brand architecture and created new brand strategy. – Established an omni-channel communication strategy. – Working closely with PM and other stakeholders to define product roadmap – Together with the team developed automated solutions for e-commerce events resulting in 12.5x YoY revenue growth for Black Friday itself. – Together with sales department introduced new design solutions within the website that resulted in 30% upsell growth. – Developed and established B2B and B2C feedback loops to gather and share the knowledge within the organization in an automated manner. – Responsible for full marketplace redesign (for all devices) combining users’ feedback and SEO requirements. – Driving UX changes from user research to prototyping (f. ex. filters’ redesign brought up the GMV by 3.7%). – Testing and validating a variety of design / UX solutions to balance out business goals and users’ needs.



RobinWood.eco

• Wrocław i okolice

• Co-founder, Head of Branding & Design

  • Jan 2016 - May 2019

  – Managing day-to-day operational aspects of a business against requirements and timelines (business automation, budgeting, supply chain & production in 5 countries). – Creating and measuring branding strategy and solutions that (incl. omni-channel marketing strategy creation & execution). – Designing e-commerce platform and introducing data-driven changes to enhance shopping experience and performance. – Optimizing sales and marketing funnels, opening new marketing channels. – Creative and art directing – from web design through photo shootings to entire product unpacking experience (more in portfolio). – Co-designing and developing products (watches, sunglasses and even bamboo bikes!) based on users’ feedback. – Directing, co-creating and managing the creative output of agency partners.



UBS

• Switzerland
• Financial Services
• 700 & Above Employee

• Creative Director

  • Sep 2017 - Oct 2018

  – Responsible for building internal advertising agency for UBS. – Creative directing (+art directing in respective projects). – Leading team of up to 14 creatives with strong focus on their individual motivations & development. – Introducing Lean Design /UX and Agile methodologies to the division’s execution process. – Leading crucial projects like redesign of UBS Swiss Homepage and UBS Annual Review. – Maintaining good customer relationships and managing projects for clients across different locations (APAC, EMEA, America). – Selected to be a member of the Project Management Best Practices Committee and developed cross-divisional collaboration system, workflows and creative project’s approaches. – Advancing and positioning the Creative Team within the organization.



dziubka.com

• Advertising Services

• Freelance Creative / Art Director

  • Jan 2005 - Sep 2017

  – Creating complex branding concepts based on research, cultural contexts, social backgrounds, economic and neurocognitive knowledge. – Developing branding and design solutions that effectively address users’ needs, business’ goals, expectations and quality standards of clients. – Managing and being responsible for a wide range of creative projects – from experimental ones for small companies and startups, to more complex assignments for well-known brands (more in portfolio).Building and leading dedicated teams to the projects that I managed. – Acquiring, negotiating and maintaining good customer relations. Acquired over 130 Clients incl. Techland, Biedronka or PCC. – Designing web and app UI’s with a strong focus on UX. – Graphic design of extensive, omni-channel visual identities. – Creating and developing brand books, identity and brand guidelines. – Masterly visual skills to bring to life B2B / B2C content in a creative, contemporary and engaging way.



hyperCREW

• Poland
• Advertising Services
• 1 - 100 Employee

• Project Manager / Graphic and UX Designer

  • Aug 2013 - Apr 2014

  -Managing creative projects from brief creation to the final effects. -Developing information architectures. -Taking care of user experience area from discovery phase to prototyping and testing. -Designing user interfaces for web and mobile applications. -Responsibility for developing and designing corporate identities. -Responsibility for developing and creating print designs (ads, portfolios, catalogues, banners, -bilboards, business cards, flyers etc.). -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.). -Responsibility for caring good customer relations.



VM.PL Software House

• Poland
• IT Services and IT Consulting
• 100 - 200 Employee

• Graphic Designer, UI/UX Designer

  • Mar 2011 - Oct 2012

  -Developing information architectures. -Taking care of user experience area from discovery phase to prototyping and testing. -Designing user interfaces for web and mobile applications. -Responsibility for developing and designing corporate identities. -Responsibility for developing and creating print designs (ads, portfolios, catalogues, banners, -bilboards, business cards, flyers etc.). -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.). -Responsibility for caring good customer relations.



E-imagine

• Wrocław, woj. dolnośląskie, Polska

• Owner, Graphic Designer

  • Jan 2008 - Feb 2012

  -Business management -Managing creative projects from brief creation to the final effects -Designing information architecture and user experience -Designing user interfaces for web and mobile applications -Responsibility for inventing, developing and creating corporate identities (from values and brand s-trategy to logo design) -Responsibility for developing and creating print designs (ads, portfolios, catalogues, banners, -bilboards, business cards, flyers etc.) -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.) -Responsibility for caring good customer relations



Webshock Sp. z o.o.

• Wrocław, woj. dolnośląskie, Polska

• Graphic Designer

  • May 2006 - Feb 2008

  -Designing information architecture and user experience -Designing user interfaces for web and mobile applications -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.) -Responsibility for caring good customer relations -Designing information architecture and user experience -Designing user interfaces for web and mobile applications -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.) -Responsibility for caring good customer relations



Adsystem Sp. z o.o.

• Wrocław

• Graphic Designer

  • Apr 2007 - Nov 2007

  -Responsibility for inventing, developing and creating corporate identities (from values and brand s-trategy to logo design) -Responsibility for developing and creating print designs (ads, portfolios, catalogues, banners, -bilboards, business cards, flyers etc.) -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.) -Responsibility for caring good customer relations -Responsibility for inventing, developing and creating corporate identities (from values and brand s-trategy to logo design) -Responsibility for developing and creating print designs (ads, portfolios, catalogues, banners, -bilboards, business cards, flyers etc.) -Creating digital designs and flash animations for web (apps, www sites, landing pages, AdWords etc.) -Responsibility for caring good customer relations