Digital Marketing Manager

• Apr 2019 - Present

SEO & Google Ads Grant Consultant

• Jan 2019 - Present

Digital Marketing Consultant

• Jun 2018 - Oct 2018

● Help develop strategic plans for brands including Realtor.com, Lone Star College and the money transfer app Tuyyo and help decide which objectives and tactics would yield greater results for clients● Develop a digital marketing strategy to increase app installs for the Mexican target profiles using a bilingual universal app campaign, AMP HTML ads and App Store Optimization (ASO)● Work with data and programmatic teams to produce estimated forecasting I e. performance metrics and campaign performance reports● Collaborate with brand leadership teams to deliver RFPs, create Google Ads and Facebook campaigns to meet conversion goals e.g. launch a universal app campaign to increase app installs and build AMPHTML ads for display campaigns to load faster on mobile devices and reduce bounce rates● Elevate brand awareness among the Hispanic demographic by managing Spanish paid search and display campaigns● Diagram funnels to visualize how conversions are made and which stages will be tracked to best optimize the sales funnel● Manage daily optimization of Google Ads’ campaigns by using various checklists that help streamline campaign maintenance I.e. adjusting budgets, creating new ad groups, etc

Digital Marketing Consultant

• Apr 2018 - Oct 2018

● Develop strategic plans for small businesses using SEM tactics to target customers in specific stages of the customer cycle● Identify visitor trends in Google Analytics, evaluate behavior flow charts, set up attribution models and goals to measure campaign and website performance● Manage daily optimization of Google Ads for brands like the Hilton Furniture and Mattress, Mattress Zone and Tostada Regia including adjusting budgets, creating ad groups, updating keyword lists and identifying negative keywords to increase quality score, CTR, while lowering CPCs and adspend

Paid Search Consultant

• Feb 2018 - Jun 2018

● Developed digital marketing strategies for mid-size businesses and nonprofits (Judy’s Mission, Texas A&M. 100 Club) to achieve marketing objectives using paid search, SEO, remarketing tactics to target customers in specific stages of the buyer’s journey● Identified visitor trends in Google Analytics, evaluate behavior flow charts, set up attribution models and goals to measure campaign and website performance● Responsible for daily optimization of paid search campaigns including account structure, created ad groups, updated keyword lists and identified negative keywords to increase quality score, ad position and lower CPC● Informed and trained departments on SEM best practices and provided recommendations to improve their campaigns● Completed ad campaign audits to increased paid search traffic, ensure compliance with Google policies and stay up to date with the latest SEM trends and updates● Compiled weekly and monthly benchmark and performance data to measure business KPI’s including form submissions, button clicks and landing page visit duration● Conducted SEO audits to identify and fix site crawlability and indexing issues due to robots.txt and sitemap, slow site speed, server and mobile site problems● Developed link-building initiatives through brand monitoring, prospect outreach, and suggested new content ideas to increase domain authority

SEO & Google Ads Consultant

• Jun 2017 - Feb 2018

• Restructure Adword account to increase conversions and decrease overall adspend including optimizing adgroups, editing expanded text ads to increase CTR and conversions, editing keywords• Optimize display and remarketing campaigns• Install conversion tracking code to on form submission completions• Set up Google Analytics dashboard to track campaign performance and overall SEO website traffic• Optimized new company franchise site for SEO including on-page edits, configuring All in One SEO plugin for SEO, verified site in the Google search console / Bing Webmaster Tools• Send conversion, site audits, SEO performance reports to CEO and next action plan / recommendations to client team

PPC / SEO Specialist (Contractor)

• Jun 2014 - Jul 2016

•Managed PPC client accounts using Google Adwords and Bing Ads using the Yahoo! Bing Network. •Managed campaign budgets, keyword bidding; estimated monthly costs and ad spend expenses. •Developed SEO strategy for end clients•Completed keyword research and analysis for search volume and keyword bidding for PPC campaigns. •Conducted analysis of website performance in Google Analytics and Google / Bing webmaster tools for technical SEO issues.•Stayed up-to-date on industry standards and White Hat practices including Google's algorithm updates

Search Engine Marketing Specialist

• Jun 2013 - Jun 2016

•Managed paid search (PPC) campaigns in Adwords and Bing with the ultimate goals of lowering ad spend while increasing leads and client revenue. •A/B tested and optimized ad copy, landing pages and keyword lists to increase CTR, conversion rates while lowering CPC.•Created monthly reports to discuss campaign performance and ROI in client meetings / phone calls.•Managed campaign budgets, keyword bidding; estimated monthly costs and ad spend expenses. •Led company training on the latest SEO / PPC industry trends and changes; contributed to the company’s blog and social media accounts.•Developed SEO strategy for clients and functioned as an SEO expert for staff; provided training to various company teams; stayed up to date on the latest Google algorithmic updates including Panda, Penguin and Hummingbird. •Completed keyword research and analysis for search volume and keyword bidding for PPC campaigns.•Conducted analysis of website performance in Google Analytics and Google / Bing webmaster tools for technical SEO issues.

PPC Specialist - (Contractor)

• Nov 2015 - Jan 2016

•Managed paid search (PPC) campaigns in Adwords with the ultimate goals of lowering ad spend while increasing leads and client revenue. •Trained employees how to manually manage bid adjustments; rewrote ads for better ROI; reviewed search query report for potential negative or new keywords; shared a negative keyword list using the Adwords library; created and installed conversion tracking codes; set up reports, review and interpert data from Google Analytics and how to make bulk changes using Adwords editor.•Managed Spanish campaign including rewriting ads, negative keywords and keyword bid adjustments.

PPC and SEO Account Executive

• Aug 2010 - Aug 2013

• Managed PPC client accounts using Google Adwords and Bing Ads using the Yahoo! Bing Network.• Optimized client Web sites for search engines.• Created keyword spreadsheets through industry research of niche focused terms and competitive research for other terms.• Advised clients on creating fresh and valuable Web site content.• Analyzed client projects using analytics software including Google Analytics, Alexa and Blekko.• Helped build inbound links for clients.• Curated and managed the SEM Blog and the SEM twitter account.• Stayed up-to-date on industry standards and White Hat practices including Google's algorithm updates e.g. Panda and Penguin iterations.

Writer-In-Residence

• Jun 2007 - Jan 2009

• Prepared creative writing lessons focusing on the writing process, incorporating reading selections, and writing prompts that are inspiring, relevant, and appropriate.• Provided written feedback to students on their writing.• Attended required writer meetings, trainings, and events.• Kept track of excellent student work and submit it to WITS staff as requested for displays, on-line and print publication, etc.• Coordinated end-of-year culminating events for classes.• Choose and prepared annual student reading.• Produced classroom anthologies of students’ writing.

Designated School Official/ Publications Coordinator

• Mar 2004 - Oct 2007

• Served as a content leader for the website, edited office publications i.e. application brochures, student handbooks and various other office publications.• Composed and edited instructional documentation for office applications and procedures.• Created relevant web content and landing pages with high SEO (Search Engine Optimization) results and researched marketing trends and strategies. • Served as a content leader for the website, edited office publications i.e. application brochures, student handbooks and various other office publications.• Composed and edited instructional documentation for office applications and procedures.• Created relevant web content and landing pages with high SEO (Search Engine Optimization) results and researched marketing trends and strategies.

Marketing Associate

• Aug 2000 - Jul 2003

• Wrote press releases for all new titles, biographies of authors and catalog descriptions.• Edited galleys, manuscripts and wrote all correspondence to authors and followed-up on vendor inquires.• Coordinated author travel, coordinated logistical details for trade shows.• Served as a contact for Marketing Department. • Wrote press releases for all new titles, biographies of authors and catalog descriptions.• Edited galleys, manuscripts and wrote all correspondence to authors and followed-up on vendor inquires.• Coordinated author travel, coordinated logistical details for trade shows.• Served as a contact for Marketing Department.