Racquell Crawford-Mills

Social Media and Content Marketing at AZO Anwendungszentrum GmbH Oberpfaffenhofen
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Contact Information
us****@****om
(386) 825-5501
Location
Gilching, Bavaria, Germany, DE
Skills

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Credentials

  • Building an Integrated Online Marketing Plan
    LinkedIn
    Aug, 2019
    - Nov, 2024
  • Writing a Marketing Plan
    LinkedIn
    Aug, 2019
    - Nov, 2024
  • Marketing Communications
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • Social Media Marketing for Small Business
    LinkedIn
    Apr, 2019
    - Nov, 2024

Experience

  • AZO Anwendungszentrum GmbH Oberpfaffenhofen
    • Germany
    • Aviation and Aerospace Component Manufacturing
    • 1 - 100 Employee
    • Social Media and Content Marketing
      • Oct 2019 - Present

      ✔ Strategic and conceptual co-development and implementation of the content marketing strategy✔ Editorial, target group-specific content planning and ensuring content production✔ Control and implementation of all activities in our social media channels including all targeting Activities✔ Elaboration and integration of essential influencers of the industry with relevance for individual Campaigns✔ Manage of social media networks, especially Facebook, Twitter and LinkedIn for all AZO projects✔ Produce engaging social campaigns with a content-led marketing approach ✔ Monitor social media activity daily, spotting opportunities for engagement and being alert to potential issues.✔ Planning and execution of social media paid advertisement projects focusing on LinkedIn, Facebook and Twitter✔ Campaign trafficking, activation and optimization✔ Development of innovative campaign concepts.

  • TIMBERplus - BSS Business Software Solutions GmbH
    • Germany
    • Software Development
    • 1 - 100 Employee
    • Social Media and Content Marketing
      • Apr 2019 - Sep 2019

      • Manage of social media networks, especially Facebook, Twitter and LinkedIn• Produce engaging social campaigns with a content-led marketing approach with the use of Canva• Monitor social media activity daily, spotting opportunities for engagement and being alert to potential issues.• Conceptualized and scheduled social media campaign calendar.• Content creation for monthly blog post.• The creation of email marketing campaigns to generate leads using ZOHOCampaigns.• Use of ZOHO CRM system to manage company’s customer relation.

  • Henkel
    • Germany
    • Manufacturing
    • 700 & Above Employee
    • International Marketing (Intern) - Brand Management- Indola Professionals
      • Sep 2018 - Mar 2019

      • Development of new concepts and ideas for future products, productrange and marketing activities• Planning of social media activities, briefing and coordination withagencies and website updates for respective categories• Creating monthly report and analysis on sales including brand/sub brandand regional/country details• Research on trends, new technologies and services in the hair careindustry• Day to day administrative support on invoicing, budgeting, presentations,organising internal/ external events and workshops.• Creating detailed competitor analysis

  • OFoundation
    • Netherlands
    • Investment Banking
    • 1 - 100 Employee
    • Online Market/Project Manager Intern
      • Mar 2018 - Aug 2018

      Online Marketing (eCommerce/Amazon Specialist)•Sucessful product development and launch on Amazon• Compile accurate content and optimize title, product description, bullet points, and images to present product features effectively and maximize conversions.• Creatively develop and lead content marketing and product presentation, especially for Amazon feature images.• Communicate effectively with all internal departments including product managers and design team.• Perform Amazon keyword research and implementation.• Other tasks related to online marketplaces as assigned

  • Mixdown Studios
    • Ghana
    • Advertising Services
    • 1 - 100 Employee
    • Manager/Head of Production
      • Feb 2010 - Jan 2018

      • A consultant to the CEO• Planning the operations and function s of the organisation• Writing of script for Radio and TV add and pitching to clients• Follow up to ensure the plans to achieve daily goals is been carried out.• Managing of the organisation social presence on social media platforms by creating content

  • MTN
    • South Africa
    • Telecommunications
    • 700 & Above Employee
    • Customer Service
      • Dec 2010 - Mar 2014

      • Inbound customer service in ECommerce via phone and email• Response to enquiries regarding product range, services and warranties• Handling complaints in a professional manner and maintain customersatisfaction• Update of the database daily.

  • AllSportscom Media Ltd
    • Sports Reporter
      • Aug 2008 - Oct 2010

      •Write on issues concerning Sports •Edit stories •Distribution of the newspapers to advertisers

  • Vibe Fm
    • Producer of Sports Programme
      • May 2009 - Oct 2009

      • Deliberate on issue for the sports programme• Supervise the sports programme• Assess programme performance• Take a decision on the issue to air• Draw a strategic plan for the programme

Education

  • Technische Universität Ilmenau
    Master of Arts (M.A.), Media and Communication Science
    2015 - 2019
  • Central University Ghana
    Bachelor's degree, Business Administration/Management
    2010 - 2013
  • African University College of Communications (AUCC), Accra
    Professional Certificate, Communications
    2006 - 2008

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