General Manager

• Jan 2020 - Present

Head Of Digital Marketing

• Dec 2017 - Dec 2019

Senior Marketing Manager

• Dec 2015 - Nov 2017

 Created CRM program for retaining and acquiring new customers through Email, SMS and Mobile Marketing (In app notification) Reporting the metrics of all the campaigns to the success and area of improvement Coming up with new idea to see where we can optimize and save time and resource  Created CRM program for retaining and acquiring new customers through Email, SMS and Mobile Marketing (In app notification) Reporting the metrics of all the campaigns to the success and area of improvement Coming up with new idea to see where we can optimize and save time and resource

Lead - Email Marketing

• Jul 2011 - Nov 2015

 Planning for Customer Acquisition, Retention and personalisation Competitor Mapping and Planning for Tactical Promotions by analysing competitor email Identify the right products to be promoted to the right target audience at the right time Working with the design team to come up with new email templates if necessary. Working closely with the technical team in applying technology and building scale wherever possible. Creating weekly dashboards HTML coding for the email Analysis of campaigns and generating report from omniture and Google analytics Training and mentoring people

Marketing Executive

• Jul 2010 - Jun 2011

 Handling new product research for shopping website of 100nests, managing starting from research to vendor selection and pricing for all products on 100bestbuy.com Working with top management in creating, launching and marking of ecommerce website which is focusing on consumer durables products. Responsible for SMS and email marking for ecommerce website and also responsible for marking of shopping website Responsible for managing backend admin of ecommerce website to tack orders and supply chain. Working with internal IT team in developing backend and frontend of ecommerce website also supply chain software for the same. Managed SMS marketing for 100nests.com, 100floors.com, moneyduniya.com and responsible for all revenues through SMS channel. Managing end to end Social networking marketing on Facebook. Managing campaigns in adwords and ad sense