Experience

Mumzworld.com

• United Arab Emirates
• Technology, Information and Internet
• 200 - 300 Employee

• Assistant Manager CRM

  • Oct 2022 - Present



Landmark Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Assistant Manager

  • Oct 2021 - Oct 2022

  • Create and manage content for all marketing channels including email, SMS, social, push and more.• Project management for multi-channel initiatives that include email, SMS, push notifications as well as social media.• Plan & execute multiple customer lifecycle journeys that span 365 days of the member’s journey with the brand including Welcome, Birthday, Enrollment Anniversary, Churn and more.• Partner with the operations & analytics team to develop content strategy for defined audiences and verticals.• Build timelines and manage the creative and content development process.• Deep understanding of Shukran’s customer experience across brands, platforms and territories.• Develop creative briefs to accomplish brand goals while following industry best practices.• Define and initiate multivariate tests with the goal of continuously improving key performance metrics.• Analyze campaign performances against established benchmarks, summarize key insights and recommend actions to improve.• Manage a team of content writers and creative/graphic designers• Manage & strategize marketing for banking, telecom, jewellery & travel partners as well as Shukran Gift Card.

• Senior Marketing Executive

  • May 2018 - Oct 2021

  The shift from advertising to marketing seems promising. As a marketing professional, my profile is wholesome, including digital, ATL, BTL and internal communication. This role has brought the best out of me in terms of branding, strategizing, marcomm, creative and content marketing.Highlights:• Plan and strategize marketing as well as CRM campaigns for the brand• Research new digital media opportunities that may benefit the business• Liaise with advertising agencies and digital agencies on specific campaigns for the brand• Work alongside Landmark’s e-commerce brands (beauty care, apparel, home, kids and others) on exclusive campaigns• Develop and integrate content marketing strategies for an omni-channel, 360 degree experience• Assist in vendor management to negotiate best deals for the organisation• Lead a team of content writers and designers on exclusive as well as sustenance marketing opportunities.• Manage brand equity in terms of website, application, email marketing, social media and other media channels



Rain Creative

• Copywriter

  • May 2016 - Apr 2018

  Rain was my first door to advertising and marketing in the UAE. I got the opportunity to not just explore strategy, copy and creative direction, but also work for some of the most prominent clients in the region like Rainbow Milk, HSBC, Fox Network (Fox Crime, Fox Life and National Geographic), Volkswagen and many more.Highlights: • Power of Protection 2017 campaign for HSBC ME• Rainbow Evaporated Milk TVC for KSA and UAE• Launch campaign for Nat Geo Kids Abu Dhabi• Launch campaign for Fox Life and Fox Crime • Event communication for Dubai Design District • Radio communication for Al Naboodah Volkswagen



Concept Communication Ltd

• India
• Advertising Services
• 100 - 200 Employee

• Copywriter

  • Apr 2015 - Dec 2015

  Concept was my first exposure to advertising in its truest sense. With a fabulous mentor, I could, in a short span of 9 months, work with some of the biggest names in India and execute pitch presentations single-handedly.Highlights:• Product communication for RR Kabel• “Comfortable no matter what” campaign for Lovable • Email marketing campaign for Bloomberg TV India• Jingle for Pondicherry Tourism (Tamil Language) Concept was my first exposure to advertising in its truest sense. With a fabulous mentor, I could, in a short span of 9 months, work with some of the biggest names in India and execute pitch presentations single-handedly.Highlights:• Product communication for RR Kabel• “Comfortable no matter what” campaign for Lovable • Email marketing campaign for Bloomberg TV India• Jingle for Pondicherry Tourism (Tamil Language)



Quadrum Solutions Ltd.

• India
• Design Services
• 1 - 100 Employee

• Copywriter

  • Dec 2013 - Apr 2015

  Quadrum is where I discovered my leadership skills. With a small team of interns and junior writers, I turned around the style of communication and storytelling for most Aptech brands and also worked with some key clients like Unilever, Reliance and moreHighlights:• Advertising communication for Arena Animation• Brand communication for Topps Cricket Attax 2014• Corporate Communication for Unilever (Singapore) Quadrum is where I discovered my leadership skills. With a small team of interns and junior writers, I turned around the style of communication and storytelling for most Aptech brands and also worked with some key clients like Unilever, Reliance and moreHighlights:• Advertising communication for Arena Animation• Brand communication for Topps Cricket Attax 2014• Corporate Communication for Unilever (Singapore)



Netcore Cloud

• India
• Technology, Information and Internet
• 700 & Above Employee

• Trainee Content and Copy

  • Nov 2012 - Nov 2013

  The starting point of my career, I credit Netcore with introducing me to marketing and copywriting and understanding the nuances of digital marketing.• Email marketing campaigns for key clients• Company blog, social media, marketing and event communications• UX Copy for products like EMM and Flaconide The starting point of my career, I credit Netcore with introducing me to marketing and copywriting and understanding the nuances of digital marketing.• Email marketing campaigns for key clients• Company blog, social media, marketing and event communications• UX Copy for products like EMM and Flaconide