Digital Media and Projects Manager

• Aug 2021 - Present

- Planned and developed media strategy on Bandwagon's platforms for over 30 campaigns and partnerships and hit an average of 5X client’ s KPI. Clients and Partners include: National Arts Council, Sennheiser, Huawei, Singapore Symphony Orchestra, IMC Live, & more.- Lead Hear65 and ensured that deliverables are executed within time and budget. Managed to hit over 300k reach and 10k users on average per month for a Singaporean arts movement.- Project lead for the 'Older vs. Younger' video series on Hear65 which garnered over 300k views: From ideation, liaising with the production house, talents, and artists, developing a marketing plan to final execution and reporting. - Established workflow and launched Hear65’ s Youtube playlist, from curation, producing video, execution and marketing.- Analysed insights from Google Analytics, Facebook Ad Manager, and Google Ads to track progress and analyse performance of campaigns, evaluate results and suggest solutions to optimize campaigns.- Lead internal resources (editorial team, designers, and developers) for the execution of projects as well as the social media team ensuring that relevant content is in the pipeline and the brand's socials is up to date with cultural trends.

Project Manager

• Oct 2020 - Aug 2021

Project Manager

• Aug 2019 - Aug 2020

- Took charge of day-to-day projects from brief to completion- Managed primary account for an International Pharmaceutical Brand, handling in-store collaterals and e-Commerce banners - Managed social media projects for Facebook MobileWorks Asia Pacific ensuring that the ads are mobile-optimized.- Led creative team to ensure quick, quality turnaround that met client’s timelines and brand guidelines- Collaborated with designers to ensure artworks are tailored to fit client’s marketing collateral needs - Prepared campaign budget based on scope of work and oversaw project completion within budget - Engaged and liaised third-party vendors for additional project requirements.

Operations Executive

• Jun 2017 - Jul 2019

- Fully responsible in supporting five out of eight overseas subsidiaries in their operations such as making payments, trade processing, sales costing and monitoring their control procedures. - Developed SOPs for internal operations and for new subsidiaries. Incorporated new subsidiaries overseas (Uganda & Mozambique) and ensured that they were fully operational.- Worked closely with manufacturers to ensure the correct shipments arrive at the destination on time.- Ensured that complaints from subsidiaries were addressed in a timely manner.

Production Intern

• Oct 2016 - Nov 2016

- Assisted the production team and was able to help increase the productivity of the company. - Gained better understanding of bean to bar chocolate production machines (innovation of Champion Juicer, Optical Sorter, Cocoatown Grinder, Roll Mill, Tempering Machine)- Handled various tasks assigned such as hand sorting beans, cracking, putting ingredients into grinders, pouring bars and demolding. - Involved in company meetings which discussed various issues and was able to witness how to overcome different problems of a start up company.

Food Server

• May 2016 - Sep 2016

Work and Travel Program- Assigned to multiple tasks which included taking orders, cashiering, preparing and serving food and drinks. - Improved communication skills by interacting with people from different backgrounds while serving customers.- Ability to remain calm in a busy work environment and prepare food quickly and explain menu items to match customers' food preference.- Well-versed in stocking of food products and quick preparation of food. Work and Travel Program- Assigned to multiple tasks which included taking orders, cashiering, preparing and serving food and drinks. - Improved communication skills by interacting with people from different backgrounds while serving customers.- Ability to remain calm in a busy work environment and prepare food quickly and explain menu items to match customers' food preference.- Well-versed in stocking of food products and quick preparation of food.

Intern

• Jan 2016 - Apr 2016

- Developed and produced a micro-batch of bean to bar chocolate which includes analysis of fermentation and roasting methods.- Communicated with officials from the Malaysian Cocoa Board about cocoa sourcing, farming, and fermentation methods.- Gained technical skills in chocolate production from harvest to consumer product (sourcing, harvesting, fermenting, drying, roasting, tempering and molding) - Developed and produced a micro-batch of bean to bar chocolate which includes analysis of fermentation and roasting methods.- Communicated with officials from the Malaysian Cocoa Board about cocoa sourcing, farming, and fermentation methods.- Gained technical skills in chocolate production from harvest to consumer product (sourcing, harvesting, fermenting, drying, roasting, tempering and molding)

Barista

• Aug 2015 - Apr 2016

- Serving of food and drinks and cash sales handling.- Ability to accurately describe different food and drink items on the menu. - Experience in handling a coffee machine and preparing drinks. - Serving of food and drinks and cash sales handling.- Ability to accurately describe different food and drink items on the menu. - Experience in handling a coffee machine and preparing drinks.

Quality Assurance Intern

• Dec 2014 - Jan 2015

- Assisted in the preparation of documentations to ensure that products are compliant to ISO and HALAL certifications and meet customer's requirements and specifications. - Gained experience in preparing prerequisite programs (PRPs) and HACCP documents (Product Description, Process Flow Diagram, Hazard Analyses, Identification of critical control points (CCP), HACCP plan and Records Keeping List)- Assisted in calculating ingredients for marinade, running samples in production line and identifying cooking methods for a new product in R&D Department