Rachel R. Treanor, CPSM

K-12 Education Business Development Leader | Associate at DLR Group
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Location
Overland Park, US
Languages
  • English -

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Peggy Amor

Rachel is a strong advocate for the AEC industry, she does not hesitate to put her expertise to work for others. I appreciate how generous she is with making introductions that meaningfully expand my network, helping me meet the best people to learn from and share my expertise with. Rachel's introductions have lead to great relationships and more project wins.

Beth Heslowitz

Rachel was the team leader for an Urban Land Institute real estate class that I took. She is great at brining people into the group and motivating them to do their best. Her business savvy is complemented by her creative acumen and mastery of storytelling. And Rachel is a great connector and networker. Rachel connected me to people that ultimately led to me landing my next role. As a leader and business development professional, Rachel earns my highest recommendation.

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Credentials

  • Certified Professional Services Marketer
    SMPS—Society for Marketing Professional Services
    Dec, 2011
    - Sep, 2024
  • Certified Peer Specialist (CPS)
    MISSOURI CREDENTIALING BOARD INC
    Sep, 2021
    - Sep, 2024

Experience

    • France
    • Financial Services
    • 1 - 100 Employee
    • K-12 Education Business Development Leader | Associate
      • Jul 2021 - Present

      DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities, and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an… Show more DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities, and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an initial signatory to the China Accord and the AIA 2030 Commitment. My role and value are creating, building, activating, and maintaining business relationships for the firm in the K-12 Education space. Show less DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities, and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an… Show more DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities, and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an initial signatory to the China Accord and the AIA 2030 Commitment. My role and value are creating, building, activating, and maintaining business relationships for the firm in the K-12 Education space. Show less

    • Edge Marketing & Lifestyle
      • Aug 2017 - Nov 2023

      Let Edge Marketing & Lifestyle (EDGE) help you craft the ultimate online and offline presence that leaves a lasting impact. About EDGE: In today's world, genuine human connections are highly sought after, and when you embody this authenticity, you become memorable. Achieving your full potential requires a thorough evaluation of your unique strengths. EDGE excels at pinpointing and highlighting these strengths in every interaction, empowering you to reach unprecedented levels in your… Show more Let Edge Marketing & Lifestyle (EDGE) help you craft the ultimate online and offline presence that leaves a lasting impact. About EDGE: In today's world, genuine human connections are highly sought after, and when you embody this authenticity, you become memorable. Achieving your full potential requires a thorough evaluation of your unique strengths. EDGE excels at pinpointing and highlighting these strengths in every interaction, empowering you to reach unprecedented levels in your personal and professional connections. Edge Marketing & Lifestyle ensures you get noticed, differentiated, and remembered. Show less Let Edge Marketing & Lifestyle (EDGE) help you craft the ultimate online and offline presence that leaves a lasting impact. About EDGE: In today's world, genuine human connections are highly sought after, and when you embody this authenticity, you become memorable. Achieving your full potential requires a thorough evaluation of your unique strengths. EDGE excels at pinpointing and highlighting these strengths in every interaction, empowering you to reach unprecedented levels in your… Show more Let Edge Marketing & Lifestyle (EDGE) help you craft the ultimate online and offline presence that leaves a lasting impact. About EDGE: In today's world, genuine human connections are highly sought after, and when you embody this authenticity, you become memorable. Achieving your full potential requires a thorough evaluation of your unique strengths. EDGE excels at pinpointing and highlighting these strengths in every interaction, empowering you to reach unprecedented levels in your personal and professional connections. Edge Marketing & Lifestyle ensures you get noticed, differentiated, and remembered. Show less

    • United States
    • Leasing Real Estate
    • 1 - 100 Employee
    • Director of Business Development and Marketing
      • Oct 2020 - Jun 2021

      As the Director of Business Development and Marketing, I identify, secure, and retain business relationships and growth opportunities in new and existing markets by aligning resources to syndicate healthcare real estate. I work with physicians, physician groups, hospital systems, and other partners to secure contracts for acquisition or development and management of real estate assets including; senior living, ambulatory surgery centers, hospitals, multi-specialty medical centers, and medical… Show more As the Director of Business Development and Marketing, I identify, secure, and retain business relationships and growth opportunities in new and existing markets by aligning resources to syndicate healthcare real estate. I work with physicians, physician groups, hospital systems, and other partners to secure contracts for acquisition or development and management of real estate assets including; senior living, ambulatory surgery centers, hospitals, multi-specialty medical centers, and medical office buildings. I manage the pipeline, present our value proposition, and create and implement letters of engagements to capture fees and revenue for the company. As a single source provider, Astoria develops healthcare real estate in a phased approach: Pre-Development Design Financing Construction Management Asset Management Show less As the Director of Business Development and Marketing, I identify, secure, and retain business relationships and growth opportunities in new and existing markets by aligning resources to syndicate healthcare real estate. I work with physicians, physician groups, hospital systems, and other partners to secure contracts for acquisition or development and management of real estate assets including; senior living, ambulatory surgery centers, hospitals, multi-specialty medical centers, and medical… Show more As the Director of Business Development and Marketing, I identify, secure, and retain business relationships and growth opportunities in new and existing markets by aligning resources to syndicate healthcare real estate. I work with physicians, physician groups, hospital systems, and other partners to secure contracts for acquisition or development and management of real estate assets including; senior living, ambulatory surgery centers, hospitals, multi-specialty medical centers, and medical office buildings. I manage the pipeline, present our value proposition, and create and implement letters of engagements to capture fees and revenue for the company. As a single source provider, Astoria develops healthcare real estate in a phased approach: Pre-Development Design Financing Construction Management Asset Management Show less

    • United States
    • Construction
    • 500 - 600 Employee
    • Director of Business Development and Marketing -Kansas City Region
      • Dec 2017 - Nov 2020

      Reported to the Vice President of Business Strategies, and worked on the national business development team to implement the corporate business development plan directives. My work in Kansas City lead to contact with over 60 new prospects and positioning for revenue opportunities. I capture, track and respond to approximately 25 leads annually and strategically position the firm within numerous relevant industry organizations. Highlights included: multiple speaking opportunities to increase… Show more Reported to the Vice President of Business Strategies, and worked on the national business development team to implement the corporate business development plan directives. My work in Kansas City lead to contact with over 60 new prospects and positioning for revenue opportunities. I capture, track and respond to approximately 25 leads annually and strategically position the firm within numerous relevant industry organizations. Highlights included: multiple speaking opportunities to increase brand awareness, repeat work with national multi-family developer, award of a new fire station, positioning with the largest industrial developer in the nation, and multiple teaming with architectural and engineering partners. I communicated regularly with Pre-Construction, Estimating, and Project Managers to prepare construction budget estimates for clients and track project standings on bid day. Create, coordinate, prepare and perform external presentations. Proactively seek new business relationships, partners and opportunities. Preposition and strengthen business relationships and teaming opportunities. Identify, create and implement targeted marketing campaigns. Create brand awareness and exposure. Effectively brand project jobsites with relevant graphics and messaging- Custom signage plans Address corporate culture and morale. Represent the company at industry organizations. Plan implement, manage and host events and functions with architects, developers, and subcontractors. Show less Reported to the Vice President of Business Strategies, and worked on the national business development team to implement the corporate business development plan directives. My work in Kansas City lead to contact with over 60 new prospects and positioning for revenue opportunities. I capture, track and respond to approximately 25 leads annually and strategically position the firm within numerous relevant industry organizations. Highlights included: multiple speaking opportunities to increase… Show more Reported to the Vice President of Business Strategies, and worked on the national business development team to implement the corporate business development plan directives. My work in Kansas City lead to contact with over 60 new prospects and positioning for revenue opportunities. I capture, track and respond to approximately 25 leads annually and strategically position the firm within numerous relevant industry organizations. Highlights included: multiple speaking opportunities to increase brand awareness, repeat work with national multi-family developer, award of a new fire station, positioning with the largest industrial developer in the nation, and multiple teaming with architectural and engineering partners. I communicated regularly with Pre-Construction, Estimating, and Project Managers to prepare construction budget estimates for clients and track project standings on bid day. Create, coordinate, prepare and perform external presentations. Proactively seek new business relationships, partners and opportunities. Preposition and strengthen business relationships and teaming opportunities. Identify, create and implement targeted marketing campaigns. Create brand awareness and exposure. Effectively brand project jobsites with relevant graphics and messaging- Custom signage plans Address corporate culture and morale. Represent the company at industry organizations. Plan implement, manage and host events and functions with architects, developers, and subcontractors. Show less

    • Southwest Johnson County EDC
      • Jun 2018 - Oct 2020
    • United States
    • Real Estate
    • 300 - 400 Employee
    • Urban Land Institute- Real Estate Diversity Initiative
      • Sep 2019 - Dec 2019

      Learned Development Process, Site Visioning, Market Analysis, Legal Aspects, Zoning, Marketing and Branding, Project Feasibility, Construction Costs, Financial Basics, Proforma Development and Understanding of Returns and Risk, Funding Sources to support final "Shark Tank: interviews that were judged by members of the Kansas City Development Community. Learned Development Process, Site Visioning, Market Analysis, Legal Aspects, Zoning, Marketing and Branding, Project Feasibility, Construction Costs, Financial Basics, Proforma Development and Understanding of Returns and Risk, Funding Sources to support final "Shark Tank: interviews that were judged by members of the Kansas City Development Community.

    • United States
    • Construction
    • 1 - 100 Employee
    • Director of Business Development and Marketing
      • Apr 2015 - Dec 2017

      Led complete corporate rebranding effort; Increased firm’s online visibility and access. Created client capture strategies; Formed new business relationships; Diversified and maintained client base. Represented the firm at industry events and organizations; Increased exposure and name recognition. Prepared and implemented marketing, business and strategic plans. Created mission and vision statements, two corporate taglines, and elevator speech. Created committee to address and improve… Show more Led complete corporate rebranding effort; Increased firm’s online visibility and access. Created client capture strategies; Formed new business relationships; Diversified and maintained client base. Represented the firm at industry events and organizations; Increased exposure and name recognition. Prepared and implemented marketing, business and strategic plans. Created mission and vision statements, two corporate taglines, and elevator speech. Created committee to address and improve company culture. Published email marketing campaigns, internal newsletter. Researched and implemented new web-based CRM. Specializing in multifamily housing and subsequent mixed-use developments, we partner with developers early in the design phase to create the scope of work and budgets. As Director of Business Development and Marketing I have: Led complete corporate rebranding effort; Increased firm’s online visibility and access. Created client capture strategies; Formed new business relationships; Diversified and maintained client base. Represented the firm at industry events and organizations; Increased exposure and name recognition. Prepared and implemented marketing, business and strategic plans. Created mission and vision statements, two corporate taglines, and elevator speech. Created committee to address and improve company culture. Published email marketing campaigns, internal newsletter. Researched and implemented new web-based CRM. Created "Culture Committee" with HR to communicate Core Values Show less Led complete corporate rebranding effort; Increased firm’s online visibility and access. Created client capture strategies; Formed new business relationships; Diversified and maintained client base. Represented the firm at industry events and organizations; Increased exposure and name recognition. Prepared and implemented marketing, business and strategic plans. Created mission and vision statements, two corporate taglines, and elevator speech. Created committee to address and improve… Show more Led complete corporate rebranding effort; Increased firm’s online visibility and access. Created client capture strategies; Formed new business relationships; Diversified and maintained client base. Represented the firm at industry events and organizations; Increased exposure and name recognition. Prepared and implemented marketing, business and strategic plans. Created mission and vision statements, two corporate taglines, and elevator speech. Created committee to address and improve company culture. Published email marketing campaigns, internal newsletter. Researched and implemented new web-based CRM. Specializing in multifamily housing and subsequent mixed-use developments, we partner with developers early in the design phase to create the scope of work and budgets. As Director of Business Development and Marketing I have: Led complete corporate rebranding effort; Increased firm’s online visibility and access. Created client capture strategies; Formed new business relationships; Diversified and maintained client base. Represented the firm at industry events and organizations; Increased exposure and name recognition. Prepared and implemented marketing, business and strategic plans. Created mission and vision statements, two corporate taglines, and elevator speech. Created committee to address and improve company culture. Published email marketing campaigns, internal newsletter. Researched and implemented new web-based CRM. Created "Culture Committee" with HR to communicate Core Values Show less

    • Co-Chair of Communications Committee
      • Feb 2016 - Dec 2016

      The Design-Build Institute of America and Mid-America Region believe that integrated facilities delivery possesses fundamental advantages over traditional project delivery methods practiced in the United States and abroad. Mission is to: Create awareness and demand for the Design-Build process Educate companies and individuals who are delivering the Design-Build process Facilitate networking opportunities with companies and individuals looking for The Design-Build Institute of America and Mid-America Region believe that integrated facilities delivery possesses fundamental advantages over traditional project delivery methods practiced in the United States and abroad. Mission is to: Create awareness and demand for the Design-Build process Educate companies and individuals who are delivering the Design-Build process Facilitate networking opportunities with companies and individuals looking for

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Mentor and Content Presenter
      • 2014 - Apr 2015

      Marketer of the Year- Marketing Communications Awards- SMPS - Kansas City Chapter. 2016 Certified Professional Services Marketer (CPSM) Participated in conception and strategic planning of Ozarks Chapter. Participated in “Rebranding Panel Discussion” through SMPS which highlighted the creative and corporate process. Led SMPS “CPSM Boot Camp” Study Session for Domain 1. Served three times as a mentor in the Mentor/Protégé program. Marketer of the Year- Marketing Communications Awards- SMPS - Kansas City Chapter. 2016 Certified Professional Services Marketer (CPSM) Participated in conception and strategic planning of Ozarks Chapter. Participated in “Rebranding Panel Discussion” through SMPS which highlighted the creative and corporate process. Led SMPS “CPSM Boot Camp” Study Session for Domain 1. Served three times as a mentor in the Mentor/Protégé program.

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Business Development & Marketing Manager
      • Jul 2012 - Apr 2015

      Increased leads and project opportunities with architects and developers. Captured new clients to reach sales objectives; Maintained current client base. Trained technical staff on business development techniques and opportunities. Prepared technical staff and marketing materials for project interviews. Developed a business development culture. Published new website and marketing collateral. Hosted and attended numerous social events for clients and staff. Increased leads and project opportunities with architects and developers. Captured new clients to reach sales objectives; Maintained current client base. Trained technical staff on business development techniques and opportunities. Prepared technical staff and marketing materials for project interviews. Developed a business development culture. Published new website and marketing collateral. Hosted and attended numerous social events for clients and staff.

    • Co- Chair LS360 Marketing Committee
      • Jan 2012 - Aug 2014

      Co Chairman of the LS360 - Marketing Committee - The strategic plan, referred to as "Lee’s Summit 360: Charting Tomorrow", defines what our community will face in the next ten to twenty years. The Lee's Summit 360° Strategic Planning process has had tremendous support from the community, and it shows in the details of our most recent strategic plan. Co Chairman of the LS360 - Marketing Committee - The strategic plan, referred to as "Lee’s Summit 360: Charting Tomorrow", defines what our community will face in the next ten to twenty years. The Lee's Summit 360° Strategic Planning process has had tremendous support from the community, and it shows in the details of our most recent strategic plan.

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Board of Directors
      • Jun 2011 - Aug 2014

      Environmental education and workforce development for urban teens.Environmental Connection Opportunities for Students (ECOS) Environmental education and workforce development for urban teens.Environmental Connection Opportunities for Students (ECOS)

    • United States
    • Civil Engineering
    • 700 & Above Employee
    • Project Manager and Marketing Coordinator
      • Aug 2008 - Jun 2012

      Responded to municipal engineering RFQ, SOQs Worked with project managers, engineers, financial staff, and other team members to finalize time critical submittals Conducted sub-consultant prequalification Managed government form (SF254, SF255, SF330) Attended regional trade shows and technical conferences Planned and executed the “What’s up Downtown” welcome mixer for the new Chief Environmental Officer (CEO) for the City of Kansas City Missouri, and hosted numerous corporate… Show more Responded to municipal engineering RFQ, SOQs Worked with project managers, engineers, financial staff, and other team members to finalize time critical submittals Conducted sub-consultant prequalification Managed government form (SF254, SF255, SF330) Attended regional trade shows and technical conferences Planned and executed the “What’s up Downtown” welcome mixer for the new Chief Environmental Officer (CEO) for the City of Kansas City Missouri, and hosted numerous corporate social events including two open house events Promoted the Company to the engineering and business communities

    • Environmental Project Manager
      • Sep 2002 - Nov 2009

      Primary focus was asbestos, lead-based paint and mold interior building assessments.

    • City of Lee’s Summit Citizens Leadership Academy
      • Jan 2012 - May 2012

      ■The Citizens Academy is held once a year and consists of seven sessions, beginning in January. ■Sessions are held twice a month on Saturdays at various City facilities for four hours each session. ■Participants will learn about various aspects of local government including the structure of government, finances, Public Works Operations, Planning and Development, and Economic Development. In-class exercises will allow participants to practice what they learn. ■On a parallel track… Show more ■The Citizens Academy is held once a year and consists of seven sessions, beginning in January. ■Sessions are held twice a month on Saturdays at various City facilities for four hours each session. ■Participants will learn about various aspects of local government including the structure of government, finances, Public Works Operations, Planning and Development, and Economic Development. In-class exercises will allow participants to practice what they learn. ■On a parallel track, participants will also learn about community building, conflict and collaboration, leadership styles, and ethics. These lessons serve as the basis for developing civic leadership skills Show less ■The Citizens Academy is held once a year and consists of seven sessions, beginning in January. ■Sessions are held twice a month on Saturdays at various City facilities for four hours each session. ■Participants will learn about various aspects of local government including the structure of government, finances, Public Works Operations, Planning and Development, and Economic Development. In-class exercises will allow participants to practice what they learn. ■On a parallel track… Show more ■The Citizens Academy is held once a year and consists of seven sessions, beginning in January. ■Sessions are held twice a month on Saturdays at various City facilities for four hours each session. ■Participants will learn about various aspects of local government including the structure of government, finances, Public Works Operations, Planning and Development, and Economic Development. In-class exercises will allow participants to practice what they learn. ■On a parallel track, participants will also learn about community building, conflict and collaboration, leadership styles, and ethics. These lessons serve as the basis for developing civic leadership skills Show less

    • United States
    • Non-profit Organizations
    • Board of Directors
      • Oct 2009 - Oct 2011

      Board of Directors for KCMO Port Authority Friends of the River-KC Board of Directors for KCMO Port Authority Friends of the River-KC

    • Commissioner
      • Oct 2006 - Oct 2011

      The Environmental Management Commission, under Ordinance 960220, was created to fulfill the following duties: 1- Review the plans, budgets, programs and actions of the city which substantially impact the city's environment 2- Provide for the preparation of a comprehensive plan for addressing the long term environmental needs of the city 3- Monitor the city's actions for compliance with state and federal environmental laws and regulations The Environmental Management… Show more The Environmental Management Commission, under Ordinance 960220, was created to fulfill the following duties: 1- Review the plans, budgets, programs and actions of the city which substantially impact the city's environment 2- Provide for the preparation of a comprehensive plan for addressing the long term environmental needs of the city 3- Monitor the city's actions for compliance with state and federal environmental laws and regulations The Environmental Management Commission shall promote environmental awareness and resource efficiency to the City's leader and staff, to assist the progress of Kansas City toward sustainability. Show less The Environmental Management Commission, under Ordinance 960220, was created to fulfill the following duties: 1- Review the plans, budgets, programs and actions of the city which substantially impact the city's environment 2- Provide for the preparation of a comprehensive plan for addressing the long term environmental needs of the city 3- Monitor the city's actions for compliance with state and federal environmental laws and regulations The Environmental Management… Show more The Environmental Management Commission, under Ordinance 960220, was created to fulfill the following duties: 1- Review the plans, budgets, programs and actions of the city which substantially impact the city's environment 2- Provide for the preparation of a comprehensive plan for addressing the long term environmental needs of the city 3- Monitor the city's actions for compliance with state and federal environmental laws and regulations The Environmental Management Commission shall promote environmental awareness and resource efficiency to the City's leader and staff, to assist the progress of Kansas City toward sustainability. Show less

    • United States
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Environmental Compliance Coordinator
      • Sep 1999 - Apr 2001

      Title V permitting MSDS database Regulatory compliance Title V permitting MSDS database Regulatory compliance

Education

  • The University of Kansas
    Environmental Studies
    1993 - 1998
  • Urban Land Institute
    Real Estate Diversity Initiative
    2019 - 2019
  • The University of Kansas
    Environmental Studies

Community

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