Experience

Value Network

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Interviewer/moderator, event host/presenter

  • Mar 2022 - Present

  Moderating monthly interviews with entrepreneurs about their journey, challenges and advice. All episodes are done for a live audience, streamed live, and published on YouTube and Spotify. Also moderated a panel discussion at Brussels Startup Night and took part in a Podcast about Content Marketing.

• Marketing & Sales Director

  • Sep 2021 - Present

  I mentor marketing volunteers and interns in the organisation to help them get the experiences and skills they want and need. Together we set out the strategy and processes and follow them up. Our goal is to enable knowledge sharing in the community, grow the community and increase engagement (at events and other initiatives). I work together with the other managers and CEO to constantly evaluate the company, see what improvements we can make, and how we can keep shaping the company for the future. Show less



Nodalview

• Belgium
• Software Development
• 1 - 100 Employee

• Head of Content Marketing

  • Jun 2022 - Mar 2023

  Generate high-quality marketing content that drives traffic, engagement, leads, that deliver sales and customer retention. Build and manage a team of content marketers, designers, and a network of freelancers to contribute to Nodalview's story, optimise the buyer journey, and drive conversions. Put the team in touch with our audience regularly so everyone understands them and their needs. Focus on short, easy-to-consume content for awareness and international market expansion. I defined the new brand voice, did an internal launch, and implemented it on the new website we put live. I defined the content strategy and built a content production engine to tell Nodalview's story, laying the foundations for (continued) growth. A part of that was to set up a centralised translation process for the whole company and a ‘content factory’ - a place where all content could be found, filtered, and used. We also educated colleagues on how to use the content. Show less



Rydoo

• Belgium
• Software Development
• 100 - 200 Employee

• Head of Content Marketing & PR

  • Aug 2020 - Jun 2022

  Aiding in the overall international GTM strategy that focuses on 7 PODs. Determine the content strategy to support the GTM. Overseeing the execution and determining content for events, presentations, emails, website, articles, etc. At the start out worked intensely with the team (all remote) to boost confidence and considerably improved morale and motivation. Analysed the team and content to determine strengths, and areas of improvement. Set correct expectations internally (introduced a lead time overview) and setup growth plans for each team member. Working closely with DACH & SPLATAM sales teams as program manager to relay marketing information and results and work-out specific campaigns and actions for the regions to improve conversion rates and inbound leads. Initiated a extremely successful campaign for the DACH market with repurposed content. Overseeing product marketing, determining content based off product developments and roadmap. Re-evaluated USPs and gave persona’s more-depth. Working closely with growth marketing team to improve results of email campaigns, webinars and campaigns. Set-up a customer advocacy strategy and observe execution for a part and executing part of the plans myself as well. Established a close collaboration with PR agencies in our top two regions – UK and Germany, to determine and execute our PR strategy. Centralized & formalised translation process and collaboration with a network of copywriters and translators. Looked at ways to Increase the reach of our content and increase the use of content by sales (using Bynder as a content management platform). Working continually on thought leadership and improving SEO in 6 main languages. Determined content buckets, set-up content performance mapping, repurposing content. Launched an improved content hub experience and storytelling and branding with the team. Show less



Xylos

• Belgium
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Manager

  • Oct 2016 - Aug 2020

  Determined the marketing strategy for six brands (Xylos, Neo learning, Inia, Oase, Bagaar and Business Faculty), translated it into a plan and negotiated budget and oversaw the execution of the plans. Organised events and campaigns. We had yearly corporate-wide event based solely on company content and experts that attracted 150+ people each year. Rebranded the event to make it more of a lead generation event as opposed to relationship management event. Analysed results and ROI of the marketing events and campaigns. Initiated tracking of opportunities linked to marketing campaigns in CRM. Doubled the value of marketing opportunities in a year’s time. Built up a young team from 2 to 5. Enjoyed coaching an enthusiastic, creative and talented team. Improved my coaching and management skills on the job and through different trainings. Increased the impact of social media. Set-up a social advocacy program and gave several internal workshops to further increase engagement and interaction. Improved the visibility of Xylos and its brands and improved employer branding. Social media channels became one of the top 3 biggest sources for our websites and increased online conversions. The social media engagement grew from 1,15% to 2,38%. Expanded the content and video production to focus on inbound marketing. Made an overview of buyer persona’s together with sales. Optimised our mailings and had a consistent open rate of 20%. Built 2 new websites and updated the Xylos website with blog. Increased traffic to the Xylos website x7. Successfully set-up a new marketing automation system to handle lead scoring and generate MQLs. Worked with different technology partners and managed relations to ensure marketing development funding and increased the marketing budgets by 50%. Delivered POE and leads as ROI of campaigns. Worked with a PR agency to increase media visibility. Established a close relationship with an agency to aid with (online) marketing campaigns. Show less



Harmonieorkest Panta Rei Leuven Vzw

• Board Member

  • Jun 2012 - Dec 2019

  Helped with team building activities, organisation of concerts, concert trips, practical organisation of the rehearsals, internal and external communication and other needs of the orchestra. Helped with team building activities, organisation of concerts, concert trips, practical organisation of the rehearsals, internal and external communication and other needs of the orchestra.



IgnitionOne

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2015 - Oct 2016

  Created a marketing plan for our target markets and managed the budgets. Organised both events internally for employees and externally for customers. We organised an annual exclusive international event for our top 20 clients. Set up and managed online advertisement campaigns. Wrote press releases and established relationships with journalists to increase visibility. Used graphic design skills to make print advertisements and proposal documents. Worked closely with sales, wrote client references and ensured they had the necessary materials for pitches. Translated our global marketing strategies for the Benelux market. Show less

• Marketing and Sales Coordinator

  • Jan 2012 - Oct 2016

  Creating annual marketing plans for various markets, managing budgets, organising events & tradeshow participation, creating & managing online ad campaigns, PR, designing print ads, making personalised quotes, writing case studies, and ensuring a cohesion between global & local marketing strategy.


New Life Foundation Thailand
• United States
• Civic and Social Organizations
• 1 - 100 Employee
• Student - Thesis project

  • Sep 2010 - Dec 2011


Orthopedie Van Haesendonck

• Belgium
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Administrative Assistant

  • Jul 2011 - Nov 2011

  Administrative tasks (creating a corporate identity manual, website and work regulation manual). Processing and coding patient data in ASCI-system (writing manual) and making invoices. Organizing personnel events. Administrative tasks (creating a corporate identity manual, website and work regulation manual). Processing and coding patient data in ASCI-system (writing manual) and making invoices. Organizing personnel events.



Kinepolis

• Spain
• Movies, Videos, and Sound

• Student Worker

  • Oct 2009 - Apr 2011

  Ticket sales, steward (ticket control), kid’s birthday parties, 3D glasses responsible, special events (e.g. opera) and general maintenance of the complex between films. Ticket sales, steward (ticket control), kid’s birthday parties, 3D glasses responsible, special events (e.g. opera) and general maintenance of the complex between films.



The Belgian Supercup: Volleybal & Basketbal

• Event Coordinator

  • Jun 2009 - Sep 2009

  Helping with the general organisation of the event, responsible for the logistics of the event, going along for negotiations, writing the scenario and writing the minutes of the meetings. Helping with the general organisation of the event, responsible for the logistics of the event, going along for negotiations, writing the scenario and writing the minutes of the meetings.



De Groene Lotus

• Waitress

  • Apr 2009 - Sep 2009

  Assisting customers in a friendly and efficient way in a family tavern. Assisting customers in a friendly and efficient way in a family tavern.



Duvall Catering & Event Design

• United States
• Restaurants
• 1 - 100 Employee

• Internship

  • Apr 2009 - Jun 2009

  Set up Facebook page for the company, blogging (working with Photoshop and Wordpress) and starting a marketing guidebook with explanation for the use of different programs. Also worked at a few events. Set up Facebook page for the company, blogging (working with Photoshop and Wordpress) and starting a marketing guidebook with explanation for the use of different programs. Also worked at a few events.



South Carolina Aquarium

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Marketing Intern

  • Mar 2009 - Jun 2009

  Writing English press releases, working with constant contact, Spanish translation of guidebook and flyer, Customer Service training, helping with media day, Environmental Awards Gala 2009 and assisting shooting news footage, live TV interview, using AP style guide and diverse outreach events. Writing English press releases, working with constant contact, Spanish translation of guidebook and flyer, Customer Service training, helping with media day, Environmental Awards Gala 2009 and assisting shooting news footage, live TV interview, using AP style guide and diverse outreach events.



Carolina Orthotics & Prosthetics

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Intern

  • Mar 2009 - Jun 2009

  Brainstorming and making the contact for advertisement material (facebook page, brochures, exhibit booth and website for Spinal Support Solutions). Brainstorming and making the contact for advertisement material (facebook page, brochures, exhibit booth and website for Spinal Support Solutions).



Universitat Jaume I de Castellón

• Translation and Localization
• 1 - 100 Employee

• Private Tutor

  • Sep 2008 - Jan 2009

  Tutoring private English lessons during my Erasmus exchange program in Spain. Tutoring private English lessons during my Erasmus exchange program in Spain.



Boomerang Field Services

• Student Worker

  • Dec 2007 - Apr 2008

  Doing promotion/publicity stunts for products such as Singstar, Catsan and Balisto. Giving product demonstrations, letting people test the product, handing out free samples and promotional materials, selling the product or just increasing the recognition of the product/brand name amongst consumers. Doing promotion/publicity stunts for products such as Singstar, Catsan and Balisto. Giving product demonstrations, letting people test the product, handing out free samples and promotional materials, selling the product or just increasing the recognition of the product/brand name amongst consumers.

• Administrative Assistant

  • Jun 2007 - Sep 2007

  Administrative tasks (creating a corporate identity manual, website and work regulation manual). Processing and coding patient data in ASCI-system (writing manual) and making invoices. Organizing personnel events. Administrative tasks (creating a corporate identity manual, website and work regulation manual). Processing and coding patient data in ASCI-system (writing manual) and making invoices. Organizing personnel events.



Significant GFK

• Telemarketer

  • May 2007 - Jun 2007

  Doing telephone surveys in a call centre on the basis of a computer-steered interviewing system (the CATI-program) for market investigation for various businesses. Doing telephone surveys in a call centre on the basis of a computer-steered interviewing system (the CATI-program) for market investigation for various businesses.



Elfenatelier

• Student Worker

  • Sep 2005 - Jun 2007

  As a store clerk ensuring a pleasant customer service, making jewelry and seeing to repairs, setting up the window displays and doing various maintenance chores (cleaning, filling up the stock, etc.). As a store clerk ensuring a pleasant customer service, making jewelry and seeing to repairs, setting up the window displays and doing various maintenance chores (cleaning, filling up the stock, etc.).



GlobEvents

• Belgium
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Holiday animator

  • Apr 2006 - Aug 2006

  Working as an animator during 2 periods of 2 months respectively in Egypt and Turkey, helping in a team organizing and leading activities. Both during the day and at night being ready for Thomas Cook & Neckermann holiday makers and keeping up relations with the personnel of the hotel. Working as an animator during 2 periods of 2 months respectively in Egypt and Turkey, helping in a team organizing and leading activities. Both during the day and at night being ready for Thomas Cook & Neckermann holiday makers and keeping up relations with the personnel of the hotel.



Het Land aan de Overkant

• Belgium
• Restaurants
• 1 - 100 Employee

• Waitress

  • 2003 - 2006

  Waitressing and sometimes helping with the ‘cold kitchen’ in a top haut-cuisine restaurant. Waitressing and sometimes helping with the ‘cold kitchen’ in a top haut-cuisine restaurant.



Bananas

• Netherlands
• Design Services
• 1 - 100 Employee

• Student Worker

  • 2004 - 2005

  Doing promotional work at irregular moments during the year for products of renowned brands such as: TMF, Minute Maid, Redbach, Mobistar, Resplus kaart. Doing promotional work at irregular moments during the year for products of renowned brands such as: TMF, Minute Maid, Redbach, Mobistar, Resplus kaart.