Rachel Purdy

Co-owner at Suite Genius
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Contact Information
Location
Vancouver, British Columbia, Canada, CA
Languages
  • Basic French -

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After working with Rachel in an agency/client capacity for over two years, it's very clear to me what an asset she is to any marketing team she's a part of. She's passionate about the company she works for and she's knowledgeable about the industry she's in. She treats her agency with respect and she inspires and works with them so together they can do their very best. Her dedication and positivity shine in everything she does. What I admire most about Rachel is her down-to-earth attitude. She has a lot of heart and she cares about her colleagues as people. It was a pleasure working with her.

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Experience

    • Canada
    • Executive Offices
    • 1 - 100 Employee
    • Co-owner
      • Jan 2013 - Present

      Suite Genius evolved out of a desire to avoid a commute downtown and to find a fresh and creative place to work closer to home. We thought to live and work in Kitsilano would be, well, sweet! So here we are, excited to invite talented, creative and positive professionals to join us at Suite Genius in building a collaborative and productive workplace in the heart of Kitsilano. Welcoming a variety of professional backgrounds and kind-hearted geniuses, our aim is to create an environment where we learn and grow from each other, and celebrate our individual successes together! Learn more at www.suite-genius.com Show less

    • Software Development
    • 1 - 100 Employee
    • Marketing & Communications Manager (Contract)
      • Feb 2012 - Aug 2012
    • Canada
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Marketing Manager, Marketing & Travel Services
      • Nov 2009 - Jul 2011

      • Responsible for annual strategic multi-media marketing plans, campaign art development and execution of all print, radio, TV, and online materials for new BC Ferries Vacations brand • Initiated and maintained SEO/SEM strategy for BC Ferries Vacations • BC Ferries Vacations Centre marketing including POS materials, interior/exterior signage, and advertising • Developed and produced BC Ferries Vacations collateral materials such as the Vacations guide, rack cards, ship posters • Sourced and managed advertising agencies, graphic designers, and internal and external suppliers • Managed BC Ferries Vacations marketing budget and timelines • Built and managed co-operative marketing programs with industry partners and stakeholders Show less

    • Canada
    • Travel Arrangements
    • 1 - 100 Employee
    • Account Executive, Corporate Sponsorships
      • Nov 2006 - Nov 2009

      • Lead the implementation of annual marketing and promotion campaigns and events for Dine Out Vancouver, Tickets Tonight and other programs and sponsor activation initiatives • Managed budgets, timelines, media planning and blocking charts, e-marketing, contesting and prizing, event planning • Managed web content for Dine Out Vancouver at tourismvancouver.com • Planned and executed large and small events for promotion launches, sponsor/member workshops • Account management and client servicing for signature sponsors including Visa, British Columbia Wine Institute,BC Hydro, EasyPark, The Vancouver Sun & The Province to ensure efficacy of all marketing activities by measuring and analyzing results • Member of the 2010 Tourism Consortium Sponsor Group, working with Tourism British Columbia, Tourism Whistler and the Canadian Tourism Commission to develop Olympic sponsor relationships to leverage 2010 opportunities • New sponsor development, proposals and contract negotiation Show less

    • Canada
    • Software Development
    • Account Manager
      • Oct 2005 - Jun 2006

      • Built and maintained relationships with prospective and existing clients while generating sales targets in my territory • Ensured my portfolio of clients were in good standing with the company • Traveled to global apparel and other industry tradeshows • Participated in marketing and sales strategic planning to grow the brand internationally • Built and maintained relationships with prospective and existing clients while generating sales targets in my territory • Ensured my portfolio of clients were in good standing with the company • Traveled to global apparel and other industry tradeshows • Participated in marketing and sales strategic planning to grow the brand internationally

    • Marketing Coordinator
      • Apr 2005 - Oct 2005

      • Led the implementation of the 2005 marketing campaign from inception through execution including the Festival Program Guide, bus ads, Transit Shelter Advertisements, cinema slides, and other marketing collateral materials • managed budget and timelines • designed and produced postcards, outdoor banners and print advertisements • Negotiated and renewed corporate and media sponsorship agreements • Led the implementation of the 2005 marketing campaign from inception through execution including the Festival Program Guide, bus ads, Transit Shelter Advertisements, cinema slides, and other marketing collateral materials • managed budget and timelines • designed and produced postcards, outdoor banners and print advertisements • Negotiated and renewed corporate and media sponsorship agreements

    • Canada
    • Performing Arts
    • 100 - 200 Employee
    • Business Development Associate
      • Nov 2003 - Aug 2004

      • Managed evian, Coca Cola, Good Humor-Breyers and Starbucks accounts for renowned centre for contemporary art and culture • Researched, solicited and serviced new and existing corporate sponsors • Collaborated with departments and stakeholders for art and logo approvals, cross-promotional initiatives and ad buys to meet marketing objectives • Project manager for installation of Starbucks’ “We Proudly Brew” Program for two on site venues • Planned and implemented opening night stewardship and cultivation events for dance performance • Assisted with other high-end client servicing, donor and special events Show less

    • Assistant Festival Coordinator
      • May 2003 - Aug 2004

      • Coordinated author travel, liaising with authors, publishers and foreign consulates • Scheduled and negotiated author dinners according to event budget and schedule • Goods-in-kind solicitation • Manager and host of Author Hospitality Suite in the Penthouse Suite of the Westin Harbour Castle during this 11-day Literary Festival • Coordinated IFOA Opening Night reception event at the Premiere Dance Theatre and other Festival special events • Coordinated author travel, liaising with authors, publishers and foreign consulates • Scheduled and negotiated author dinners according to event budget and schedule • Goods-in-kind solicitation • Manager and host of Author Hospitality Suite in the Penthouse Suite of the Westin Harbour Castle during this 11-day Literary Festival • Coordinated IFOA Opening Night reception event at the Premiere Dance Theatre and other Festival special events

    • Canada
    • Performing Arts
    • 100 - 200 Employee
    • Development & Membership Assistant (co-op)
      • Sep 2002 - Jan 2003

      • Planned and executed Members’ Days, special events and corporate sponsorship events • Worked closely with Development and Membership team, Front of House and Bar Staff to facilitate member benefit fulfillment, stewardship and cultivation • Planned and executed Members’ Days, special events and corporate sponsorship events • Worked closely with Development and Membership team, Front of House and Bar Staff to facilitate member benefit fulfillment, stewardship and cultivation

    • Artist Liaison (co-op)
      • May 2001 - Sep 2001

      • Worked directly with Festival Director on venue allocation and scheduling of all Fringe Festival performances • Liaised as the primary contact for over 150 performing companies participating at the Fringe Festival; wrote and distributed artist communication tools • Retrieved, maintained and prepared images, artist and show information for Program Guide and Festival website • Worked with external design team to produce Festival Program Guide • Created and coordinated Fringe Festival presence in Edmonton’s Silly Summer Canada Day Parade Show less

Education

  • University of Waterloo
    Honours Bachelor of Arts, English Rhetoric & Professional Writing, Cultural Management Specialization, Applied Studies Co-op
    1998 - 2003
  • Niagara College - Niagara Culinary Institute
    Chef Certificate, Cooking, baking, food costing, menu planning
    2004 - 2005

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