Rachelle Nidra Somma

Lead Product Designer at EvenUp
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US

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5.0

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Linda Bennington

Rachelle has amazing skills to use in design of all kinds. She is one of the most organized and dedicated people I have ever worked with.

Karen Mantzouranis

Efficient and responsive are two words I use to describe Rachelle. I had the pleasure of working with her for over four years at Bayard Advertising, collaborating on several client projects. I was particularly impressed by Rachelle’s ability to meet really tight deadlines. Working under pressure to deliver quality work in a short period of time is a skill most don’t possess, but she handled it graciously. Rachelle is an asset to any team she is a part of.

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Experience

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Lead Product Designer
      • Mar 2022 - Jun 2023

      Managing and designing a user friendly experience for our LegalOps team and clients in order to create better demand packages to maximize the values of cases. Being the first design hire, creating new processes from starting a new project to QAing. Working closely with engineers on developing new, more efficient features for our portal in order resolve confusion and increase productivity. Managing and designing a user friendly experience for our LegalOps team and clients in order to create better demand packages to maximize the values of cases. Being the first design hire, creating new processes from starting a new project to QAing. Working closely with engineers on developing new, more efficient features for our portal in order resolve confusion and increase productivity.

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Lead Product Designer
      • Jul 2018 - Feb 2022

      Managed and lead the design during all stages of the product development on many complex features for this fintech’s single API dashboard. As the first design hire, I had to redesign the product to make it user friendly and ADA compliant. Added new product features based on user research and analytics data and translating them to clean, simple UIs. Seeing every feature and 4 different products through from idea stage to launch. Managed and lead the design during all stages of the product development on many complex features for this fintech’s single API dashboard. As the first design hire, I had to redesign the product to make it user friendly and ADA compliant. Added new product features based on user research and analytics data and translating them to clean, simple UIs. Seeing every feature and 4 different products through from idea stage to launch.

  • Freelance
    • New York, NY
    • Visual + UX Design
      • May 2006 - May 2021

      Throughout my design career I have been interested and involved in many manifestations of visual and UX design. Projects encompass: UX/UI Design, User Testing & Flows, Wireframing & Prototyping, Web & Mobile Design, Basic HTML, Print Design, Branding, Packaging, Video Editing, Photo Retouching, On Press Supervision & Production. Some clients include: Unqork Designed the first iteration of this product when they were a small startup. Work included user testing, wireframing… Show more Throughout my design career I have been interested and involved in many manifestations of visual and UX design. Projects encompass: UX/UI Design, User Testing & Flows, Wireframing & Prototyping, Web & Mobile Design, Basic HTML, Print Design, Branding, Packaging, Video Editing, Photo Retouching, On Press Supervision & Production. Some clients include: Unqork Designed the first iteration of this product when they were a small startup. Work included user testing, wireframing, protoyping, and high fidelity designs. UXL Inc. Wireframed/designed the user interface for multiple client’s dashboard designs for wealth management firms for their client’s portfolios and health organizations for patient/doctor portals. Diaz Gill Medicina Laboratorial Wireframed/rebranded a website for a medical laboratory in Paraguay. Included a client facing dashboard for patients to review results and request labs. Also allowed access for physicians to post and follow up. Show less Throughout my design career I have been interested and involved in many manifestations of visual and UX design. Projects encompass: UX/UI Design, User Testing & Flows, Wireframing & Prototyping, Web & Mobile Design, Basic HTML, Print Design, Branding, Packaging, Video Editing, Photo Retouching, On Press Supervision & Production. Some clients include: Unqork Designed the first iteration of this product when they were a small startup. Work included user testing, wireframing… Show more Throughout my design career I have been interested and involved in many manifestations of visual and UX design. Projects encompass: UX/UI Design, User Testing & Flows, Wireframing & Prototyping, Web & Mobile Design, Basic HTML, Print Design, Branding, Packaging, Video Editing, Photo Retouching, On Press Supervision & Production. Some clients include: Unqork Designed the first iteration of this product when they were a small startup. Work included user testing, wireframing, protoyping, and high fidelity designs. UXL Inc. Wireframed/designed the user interface for multiple client’s dashboard designs for wealth management firms for their client’s portfolios and health organizations for patient/doctor portals. Diaz Gill Medicina Laboratorial Wireframed/rebranded a website for a medical laboratory in Paraguay. Included a client facing dashboard for patients to review results and request labs. Also allowed access for physicians to post and follow up. Show less

    • United States
    • Design Services
    • 1 - 100 Employee
    • Visual Designer - Freelance
      • Feb 2017 - Jun 2018

      Worked with a team to design the first direct-to-consumer, all digital product for MetLife Auto + Home insurance for both consumer and agent views along with making it responsive for tablet and mobile. The goal was to create a digital product and portal that lets users quote, purchase and manage their custom insurance online without speaking to a representative. While here, I also got to design the first iteration of Unqork’s product when they were a very small startup. Work included… Show more Worked with a team to design the first direct-to-consumer, all digital product for MetLife Auto + Home insurance for both consumer and agent views along with making it responsive for tablet and mobile. The goal was to create a digital product and portal that lets users quote, purchase and manage their custom insurance online without speaking to a representative. While here, I also got to design the first iteration of Unqork’s product when they were a very small startup. Work included UX/UI design, user testing, wireframing, protoyping, and high fidelity designs. Show less Worked with a team to design the first direct-to-consumer, all digital product for MetLife Auto + Home insurance for both consumer and agent views along with making it responsive for tablet and mobile. The goal was to create a digital product and portal that lets users quote, purchase and manage their custom insurance online without speaking to a representative. While here, I also got to design the first iteration of Unqork’s product when they were a very small startup. Work included… Show more Worked with a team to design the first direct-to-consumer, all digital product for MetLife Auto + Home insurance for both consumer and agent views along with making it responsive for tablet and mobile. The goal was to create a digital product and portal that lets users quote, purchase and manage their custom insurance online without speaking to a representative. While here, I also got to design the first iteration of Unqork’s product when they were a very small startup. Work included UX/UI design, user testing, wireframing, protoyping, and high fidelity designs. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Visual + UX Designer
      • Nov 2010 - Nov 2016

      Managed a team of designers and developers on fast-paced creative designs. Head designer for all branding creative for Pfizer including all aspects of print, web, UX and launched a 150 page internal Learning Portal site in 8 languages. Also, head designer for Nielsen Learning Portal site, including fully interactive features and 3D animation. Managed a team of designers and developers on fast-paced creative designs. Head designer for all branding creative for Pfizer including all aspects of print, web, UX and launched a 150 page internal Learning Portal site in 8 languages. Also, head designer for Nielsen Learning Portal site, including fully interactive features and 3D animation.

    • UX Designer - Freelance
      • Jan 2014 - Nov 2014

      Managed and designed the user experience for four separate interactive room installations. Was in charge of audience directional flow, installation layout to maximize audience participation, and interface design for installations. Managed and designed the user experience for four separate interactive room installations. Was in charge of audience directional flow, installation layout to maximize audience participation, and interface design for installations.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Graphic Designer - Freelance
      • Jan 2010 - May 2010

      • Collaborated with a design team to create a style guide for 30 pieces of collateral to fit with Holiday Inn and Holiday Inn Express rebranding campaign. • Supported creative team by keeping them on track with rebranding guidelines. • Coordinated communications between team and clients. • Collaborated with a design team to create a style guide for 30 pieces of collateral to fit with Holiday Inn and Holiday Inn Express rebranding campaign. • Supported creative team by keeping them on track with rebranding guidelines. • Coordinated communications between team and clients.

  • O&J Design
    • New York, NY
    • Junior Designer to Senior Designer
      • Sep 2006 - Aug 2008

      Design, concept exploration and studio/project management for a small design firm. Projects encompassed all areas of print and digital media such as, websites and identity systems/branding for clients including: Gap Inc., Tempur-Pedic, South Beach Diet, Kohlberg Kravis Roberts & Co., The Pepsi Bottling Group, Duracell, New York University, and University of Pennsylvania - School of Medicine. Design, concept exploration and studio/project management for a small design firm. Projects encompassed all areas of print and digital media such as, websites and identity systems/branding for clients including: Gap Inc., Tempur-Pedic, South Beach Diet, Kohlberg Kravis Roberts & Co., The Pepsi Bottling Group, Duracell, New York University, and University of Pennsylvania - School of Medicine.

Education

  • Virginia Commonwealth University
    Bachelor of Fine Arts (BFA), Communication Arts & Design
    2001 - 2006

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