Experience

Air Mail
• United States
• Online Audio and Video Media
• 1 - 100 Employee
• Head of Audience Development

  • Sep 2021 - Present


Code and Theory

• United States
• Business Consulting and Services
• 400 - 500 Employee

• Sr. Director, Data Analytics Research and Testing

  • Aug 2021 - Sep 2021

  New York, New York, United States

• Director, Data, Analytics, Research, and Testing

  • Aug 2020 - Aug 2021

  New York, New York, United States -Lead a team of ~15 analysts and researchers -Analyzed a variety of mostly first and third party data sources to understand consumer demographics, mindsets, and behaviors within their journey, and used these insights to develop recommendations for marketing and product strategies. -Created measurement strategies for a wide variety of clients across verticals. These frameworks include: identifying KPI metrics that are tied to business outcomes, forecasting KPI targets, developing website… Show more -Lead a team of ~15 analysts and researchers -Analyzed a variety of mostly first and third party data sources to understand consumer demographics, mindsets, and behaviors within their journey, and used these insights to develop recommendations for marketing and product strategies. -Created measurement strategies for a wide variety of clients across verticals. These frameworks include: identifying KPI metrics that are tied to business outcomes, forecasting KPI targets, developing website analytics tracking requirements, building reporting and multi-data-source dashboards, and implementing test and learn frameworks and processes. -Lead multi-disciplinary project teams as the “directly responsible individual”, managing everything from project scoping and planning, to internal team collaboration, to client communication and presentation, ultimately driving C&T’s strategic solution and narrative.

• Associate Analytics Director

  • Aug 2017 - Aug 2020

  Greater New York City Area



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Associate Director of Audience Development, Architectural Digest & Golf Digest

  • May 2016 - Aug 2017

  Greater New York City Area -Identified opportunities to build valuable audiences through organic social, newsletter, partnerships, search strategies, increase engagement onsite, and drive magazine subscriptions. -Forecasted digital ecosystem KPIs based on revenue targets and editorial investment, and tracking KPIs to goal.

• Senior Manager, Analytics, Vogue.com

  • Oct 2014 - May 2016

  Greater New York City Area -Developed social, newsletter, organic search, and content strategies that contributed to record-setting traffic and engagement during Fashion Weeks & the Met Gala.

• Manager, Analytics, Food Innovation Group (Epicurious.com + BonAppetit.com)

  • Mar 2014 - Oct 2014

  Greater New York City Area



Performics

• Morocco
• Software Development

• Digital Media Manager

  • May 2013 - Mar 2014

  Greater New York City Area -Managed paid search strategy to meet ROI and conversion goals with a multi-million yearly budget. -Implemented bid and budget strategy that lead to a YoY increase in qualified leads, across several AdWords accounts with 100k+ keywords and an audience duplication strategy for Amex.



iProspect

• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Jan 2013 - May 2013

  New York, NY Managed paid search campaign strategy and optimization, as well as client relationships. Clients included Bath & Body Works, Hibu, Tory Burch, Hermes

• Account Leader

  • Dec 2011 - Jan 2013

  Greater New York City Area Notable Project: Worked with a team of four to create a global paid search and SEO strategy for the P&G Thank You Mom campaign for the London 2012 Olympics. This included a paid search best practices toolkit with campaign activation, brand overlap, and scale strategies for all P&G global regions. The toolkits were distributed and presented to all of P&G's global agency partners as well as all Brand Managers and marketing executives at P&G. Clients included: P&G Thank You Mom campaign… Show more Notable Project: Worked with a team of four to create a global paid search and SEO strategy for the P&G Thank You Mom campaign for the London 2012 Olympics. This included a paid search best practices toolkit with campaign activation, brand overlap, and scale strategies for all P&G global regions. The toolkits were distributed and presented to all of P&G's global agency partners as well as all Brand Managers and marketing executives at P&G. Clients included: P&G Thank You Mom campaign (London Olympics), Bath & Body Works, Chanel, Tory Burch

• Account Specialist

  • May 2011 - Dec 2011

  Greater Chicago Area Clients included: P&G hair care (Pantene, Herbal Essences, Fekkai, Head & Shoulders)

• Account Coordinator

  • Oct 2010 - May 2011

  Greater Chicago Area Notable Projects: Provided SEO recommendations for over 800 pages of content for the P&G BeingGirl website relaunch under tight deadlines. Worked with several agencies to implement recommendations, which resulted in increased website traffic and engagement. Clients included: P&G Fem Care (Always, Tampax, BeingGirl)

• Search Marketing Trainee

  • May 2010 - Oct 2010

  Greater Chicago Area Six month internship included learning the basics of SEM and final project presentation.



LMdarjeeling

• Public Relations and Communications Services

• Public Relations and Showroom Intern

  • Mar 2009 - May 2009

  Paris Area, France -Two month internship in Paris, France included interviewing and working in French. -Handled showroom inventory and meetings with journalists -Managed public relations mailings, content and translations from English to French -Oversaw photo shoots, outfit styling and three other international interns



Andira International

• Bangladesh

• Marketing Intern

  • Apr 2008 - Aug 2008

  Implemented marketing and branding strategies for a small company's new eco-friendly clothing line. -Helped organize and run a small fashion show benefitting the Humane Society -Researched department store merchandising processes and reached out to buying teams