Rachelle Caparroso, UXC
Senior UX/UI Designer at USAA- Claim this Profile
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Bio
Experience
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USAA
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United States
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Financial Services
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700 & Above Employee
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Senior UX/UI Designer
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Feb 2022 - Present
Focused on Member Identity & Access Management (MIAM) such as member authentication, proofing, security, etc. and Digital Touchpoints & Preferences (DT&P) such as document upload, alert settings, etc.
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UX/UI Designer
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May 2020 - Feb 2022
Austin, Texas, United States Focused on workforce (internal) experiences related to governance, risk and compliance • Led designs in the IM Portal project by facilitating 100+ co-design sessions with 100+ users to understand the pain points to the current state of the Issue Management process • Used the outputs from the co-design sessions to deliver a future state solution and drive alignment between cross-functional partners using Human-Centered Design (HCD) methods (i.e. user journey map, service blueprint… Show more Focused on workforce (internal) experiences related to governance, risk and compliance • Led designs in the IM Portal project by facilitating 100+ co-design sessions with 100+ users to understand the pain points to the current state of the Issue Management process • Used the outputs from the co-design sessions to deliver a future state solution and drive alignment between cross-functional partners using Human-Centered Design (HCD) methods (i.e. user journey map, service blueprint, etc.) which resulted in cost-savings to the business • Led conversations on CDO's value and approach in design strategy and HCD methods to other GRC efforts • Created wireframes and visual designs using Sketch and MURAL for user testing • Worked collaboratively with business partners, SMEs, development and the design team to help inform designs
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Thinkful
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United States
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E-Learning Providers
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300 - 400 Employee
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UX/UI Design Course Mentor
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Jul 2020 - Present
Austin, Texas, United States • Shared expertise in UX/UI Design and provided guidance on industry best practices aligned to Thinkful's UX/UI Design Program content • Provided feedback on Thinkful projects and portfolios • Worked collaboratively with mentees to identify and clarify knowledge and skill gaps
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Freelance Web Developer / Designer
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Design Services
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400 - 500 Employee
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User Experience Designer
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Oct 2015 - Present
Austin, Texas Area • Created a pet matching responsive website for the City of Austin to reduce the no-kill ratio to 95% • Designed a chat bot proof of concept used for internal testing prior to build and customer-facing launch for Sysco Corporation • Wrote "Designing a Chat Bot (In Progress)" for Chatbot News Daily Areas of Focus: -User Research -Wireframing -Prototyping -Visual Design -User Experience Design
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Shipwell
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United States
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Transportation, Logistics, Supply Chain and Storage
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100 - 200 Employee
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Product Designer
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Jan 2020 - Mar 2020
Austin, Texas, United States • Led discovery and research efforts through facilitation with a cross-functional group including the CEO • Spearheaded and led efforts to define, plan, create and implement components and features for the design language system across product, design and development • Led designs for one of the two core areas of the business by using design planning, design research, user interviews, visual designs, development documentation, etc. • Led efforts to ensure components and designs met Web… Show more • Led discovery and research efforts through facilitation with a cross-functional group including the CEO • Spearheaded and led efforts to define, plan, create and implement components and features for the design language system across product, design and development • Led designs for one of the two core areas of the business by using design planning, design research, user interviews, visual designs, development documentation, etc. • Led efforts to ensure components and designs met Web Accessibility requirements using WCAG 2.0 and 2.1 Note: Laid off due to economic impacts from COVID-19. Recommendations & documentation available upon request. Show less
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Razorfish
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United States
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Advertising Services
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700 & Above Employee
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Experience Designer
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Jan 2019 - Jan 2020
Austin, Texas Area Client: Citi • Used Sketch, Adobe InDesign & JIRA to gather requirements & create documentation for existing modules within the design language system • Collaborated with product managers and business stakeholders to understand and act upon key business requirements from Citibank teams • Led efforts to improve internal product development work streams and processes using agile methodologies and cross-functional team collaboration
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Trilogy Education
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United States
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Education Administration Programs
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200 - 300 Employee
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UX/UI Design Mentor
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Oct 2018 - Jan 2020
Austin, Texas Area Provided guidance to UX Design Bootcamp Students at UT Austin through weekly 1:1s, portfolio reviews, technical and career advice
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USAA
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United States
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Financial Services
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700 & Above Employee
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UX/UI Designer
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Jul 2018 - Jan 2019
San Antonio, Texas Area Designed enterprise level experiences for the Enterprise Security Group focusing on security and authentication • Led a project focused on a responsive website for ID scanning by collaborating with stakeholders and agile teams while on multiple projects • Participated and led UX activities within an agile environment to deliver ideas to cross-functional teams • Worked across multiple concurrent projects while contributing to larger enterprise-level efforts • Facilitated design… Show more Designed enterprise level experiences for the Enterprise Security Group focusing on security and authentication • Led a project focused on a responsive website for ID scanning by collaborating with stakeholders and agile teams while on multiple projects • Participated and led UX activities within an agile environment to deliver ideas to cross-functional teams • Worked across multiple concurrent projects while contributing to larger enterprise-level efforts • Facilitated design workshops with stakeholders and internal teams using diverging and converging methods • Worked closely with front/back end developers, project managers and stakeholders to create enterprise-level experiences in an agile environment • Tested and validated hypothesized solutions through usability testing of clickable prototypes and through formal design critiques • Focused on responsive web design and native app (iOS and Android) design • Determined which UI patterns from USAA's Design Language System to use and when to evolve them Areas of Focus: -User Research -Interaction Design -Information Architecture -Visual Design Show less
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MRM
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United States
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Advertising Services
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700 & Above Employee
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Associate UX Architect
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Aug 2017 - Jul 2018
Greater Detroit Area Clients: General Motors (including Buick, Cadillac, Chevrolet and GMC) & ACDelco • Collaborated with stakeholders, creative and development engineers to identify user problems, solidify user requirements and define project scope • Presented designs and rationale behind design decisions to stakeholders and project teams at General Motors (GM) • Created and evolved UI pattern libraries and components for a design system • Led design workshops and UX projects with internal and… Show more Clients: General Motors (including Buick, Cadillac, Chevrolet and GMC) & ACDelco • Collaborated with stakeholders, creative and development engineers to identify user problems, solidify user requirements and define project scope • Presented designs and rationale behind design decisions to stakeholders and project teams at General Motors (GM) • Created and evolved UI pattern libraries and components for a design system • Led design workshops and UX projects with internal and external teams • Used Axure, Sketch and InVision to deliver low to high fidelity wireframes, mockups and prototypes in an agile environment • Assisted in implementing and migrating General Motor brands to a design system • Collaborated with the UX team in managing and designing for a design system within a content management system • Focused on responsive web design, ecommerce design, native app design and design system creation/integration across multiple brands with global requirements Areas of Focus: -User Research -Wireframing -Prototyping -Information Architecture -Interaction Design Show less
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General Assembly
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United States
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Higher Education
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700 & Above Employee
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User Experience Design Immersive Fellow
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Feb 2017 - May 2017
Austin, Texas Area 10 week immersive program focused on applying generative research (e.g. comparative analysis, user interviews, etc.), user stories, journey maps, design principles and thinking into individual and group projects using lean/agile methodologies.
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SHI International Corp.
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Inside Account Executive / Technical Advisor
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Oct 2015 - Feb 2017
Austin, Texas Area Worked with IT teams and management in Fortune 50-500 companies to discover problems within their technology infrastructure (e.g. server, storage, cloud, security, etc.) and to implement solutions that fit their needs and align to business goals Areas of Focus: - Industry-leading Microsoft agreement management (EA, MPSA, Select/Select Plus, Open) - Data center solution finding (cloud, servers, storage, virtualization, networking, backup, etc) - Proactive and strategic… Show more Worked with IT teams and management in Fortune 50-500 companies to discover problems within their technology infrastructure (e.g. server, storage, cloud, security, etc.) and to implement solutions that fit their needs and align to business goals Areas of Focus: - Industry-leading Microsoft agreement management (EA, MPSA, Select/Select Plus, Open) - Data center solution finding (cloud, servers, storage, virtualization, networking, backup, etc) - Proactive and strategic software/hardware practice (leveraging vendor EOY/EOQ, single & bulk purchasing, volume pricing, sourcing, renewal management) - Project management for IT initiatives (action timeline to ensure success, proposal preparation, etc) - Lifecycle and professional services (migrations, implementations & deployments, hardware warehousing, imaging / asset tagging / etching, asset disposal, etc) - Cisco SMARTnet management (cost minimization, contract consolidation, maintenance cotermination) Show less
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Michael Kors
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Sales Lead
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Mar 2014 - Dec 2015
Round Rock, Texas • Achieved 125% to yearly sales goal and 84%-99% in yearly KPIs (i.e. UPT and ADS) • Led the team in sales through effective and strategic management shifts on the sales floor • Examined individual strengths and opportunities to further coach employees and build the business • Analyzed quantitative and qualitative data to make appropriate business decisions • Ensured consistent communication between associates and clients to improve the clientele program • Recruited and trained… Show more • Achieved 125% to yearly sales goal and 84%-99% in yearly KPIs (i.e. UPT and ADS) • Led the team in sales through effective and strategic management shifts on the sales floor • Examined individual strengths and opportunities to further coach employees and build the business • Analyzed quantitative and qualitative data to make appropriate business decisions • Ensured consistent communication between associates and clients to improve the clientele program • Recruited and trained new hires to ensure associates understood and embodied company culture, policies, and brand image • Built and maintained clientele base to promote the highest level of "jet set" service and to build brand loyalty
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Business Development Intern
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Jun 2014 - Sep 2014
Round Rock, Texas • Analyzed historical data and information on the clientele program including market segmentation • Created and organized a clientele team to build employee morale and accountability • Used observational data to enhance consumer experience and to attribute to clientele strategies • Analyzed sales and KPIs to make appropriate employee performance evaluations and development plans • Developed business strategies by analyzing financial statements
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BuildASign
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United States
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Printing Services
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200 - 300 Employee
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Design, Social Media and Public Relations Intern
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Jan 2015 - May 2015
Austin, Texas • Managed social media platforms (i.e. Facebook and Twitter) to improve marketing efforts and brand awareness • Achieved 5% growth rate in Twitter followers with 44,800 Twitter impressions with 500 daily impressions • Increased reach (2.2 million) by coordinating with ABC 13 – Houston on featured product story via television • Created graphics using Photoshop and Canva.com for social media content • Wrote press releases, memos, and social media marketing strategy plans • Planned… Show more • Managed social media platforms (i.e. Facebook and Twitter) to improve marketing efforts and brand awareness • Achieved 5% growth rate in Twitter followers with 44,800 Twitter impressions with 500 daily impressions • Increased reach (2.2 million) by coordinating with ABC 13 – Houston on featured product story via television • Created graphics using Photoshop and Canva.com for social media content • Wrote press releases, memos, and social media marketing strategy plans • Planned client focused events to create, maintain customer and business relations (i.e. Giving Blitz, Philanthropitch) • Achieved #Philanthropitch trending on Twitter according to TrendsMap Austin • Gathered primary and secondary research to create competitor coverage reports • Researched and tracked PR metrics using Excel, PR Newswire, and Agility Show less
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Austin Fashion Week
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Apparel & Fashion
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Design, Social Media and Marketing Intern
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Jan 2015 - May 2015
Austin, Texas • Managed and analyzed social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) • Assisted in creating and analyzing email marketing campaigns using MyEmma • Achieved 15% open rate in email marketing (exceeded target rate of 10%) • Wrote and curated content for social media and blog site using platforms such as WordPress • Assisted in creating and managing marketing campaigns (i.e. SXSW, Fashion Blogger Outreach)
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ALDO Group
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Canada
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Retail
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700 & Above Employee
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Assistant Manager / Sales Lead
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Jul 2013 - Mar 2014
Austin, Texas Area • Communicated successes and areas of opportunity in departments to management • Reviewed daily, monthly, quarterly, and yearly sales data to make appropriate business decisions • Analyzed consumer behavior to improve customer service and to highlight areas of opportunity
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Lucky Brand
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United States
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Apparel & Fashion
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700 & Above Employee
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Sales Supervisor / Sales Associate
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Mar 2011 - Jul 2013
Austin, Texas to Round Rock, Texas • Set example for team with focus on creating customer connections and generating sales • Ensured that store and associates achieved sales goals; excelled in achieving personal sales goals
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Education
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Southwestern University
Bachelor, Business/Commerce, General with Minor in Psychology -
General Assembly
Immersive Program, User Experience Design