Rachelle Garaffa
Partner & Executive Creative Director at [L]earned Media- Claim this Profile
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Bio
Experience
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[L]earned Media
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United States
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Advertising Services
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1 - 100 Employee
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Partner & Executive Creative Director
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Apr 2019 - Present
[L]earned Media is a creative marketing agency schooling brands since 2012.
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Partner & Creative Director
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Aug 2015 - Present
New York, New York
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Art Direction & Graphic Design
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Apr 2013 - Present
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Graphic Design & Photography
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Jan 2012 - Present
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2Blue Media Group
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Art Director
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Jan 2012 - Jan 2013
New York, New York
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Tadcast
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United States
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Technology, Information and Internet
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Design & Marketing Freelancer
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Aug 2011 - Jan 2012
New York, New York
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D4 Creative Group
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Advertising Services
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1 - 100 Employee
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Associate Art Director
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May 2011 - Jan 2012
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Capital Wine & Spirits
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Beverage Manufacturing
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1 - 100 Employee
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Lead Promotional Specialist
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Aug 2010 - Jan 2012
• Manage a team of 18 promoters; scheduling and writing weekly reports on their performance • Oversee all accounts to create aesthetically pleasing displays during promotions • Represent brands to increase awareness to consumers, while trying to raise sales
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Residential Assistant
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Aug 2009 - May 2011
· Supervise 50 undergraduate students to ensure a safe and positive atmosphere to live in · Act as a leader in maintaining model behavior for residents and work efficiently with all levels of resident life staff · Plan, Promote, and Execute events to enhance students' experiences within the topics of social justice,safety/security, and education;
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Assistant Publicity Chair/ Secretary
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Sep 2008 - May 2011
· Take professional photographs of agency visits and events · Create concepts and flyers for club events · Responsible for new and innovative ways to market our club's name · Help organize professional visits and set up recruitment tables
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Intern
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Jun 2010 - Aug 2010
· Created an online presence through Facebook and Twitter to help gain awareness, support, and donations · Proposed new ideas for ads and reserved spots in a monthly local magazine · Wrote feature stories and created monthly newsletters · Planned and executed annual golf tournament to raise money for the fund
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Propulsion Media Labs
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United States
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Media Production
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1 - 100 Employee
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Intern
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May 2009 - Aug 2009
· Developed and wrote radio and television commercials · Created, filmed and edited a promotional video for the company's use for 2010 · Edited existing scripts and graphics and assisted in voice overs
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Intern
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May 2008 - Aug 2008
· Designed creative advertising for packaging of products · Worked with Photoshop and Illustrator to design marketing material · Researched different computer software, managed implemenation and training for the company · Designed and distributed monthly newsletter/emails to build customer and sales service
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Education
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Penn State University
Bachelor of Arts - BA, College of Communications and Visual Arts (Focuses in Advertising; Commercial Photography) -
Studio Arts College International