Experience

Tangle Teezer Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• Global Head of Product, Marketing

  • Dec 2021 - Present

  - Building a product marketing team from the ground up; manage 4 reports and cross-functional teams in ops + creative - Re-thinking Tangle Teezer’s go-to-market strategy (comms, campaigns, support) of all ranges to contribute to short + long-term commercial goals- Developing a new R&D function, including lab testing, consumer insights & an innovation advisory board of experts- Drive 5-year NPD roadmap spanning current + adjacent categories—managing 20+ live projects from concept to on-shelf execution Show less

• Senior Commercial Manager, Product Strategy

  • May 2021 - Nov 2021

  - Served as an internal strategy consultant, advising on TT’s foray into new product categories across 78 markets- Acting oversight of brand + creative for 4 months – led a project to overhaul TT brand positioning backed by comprehensive qualitative + quantitative research



Dyson

• Household Appliance Manufacturing
• 1 - 100 Employee

• Global Commercial Manager, Beauty NPD

  • Jul 2019 - May 2021

  - Defined Dyson’s beauty product road map across 2 global NPD projects (business cases > £1 billion in revenue); including RDD, claims/legal, pricing, ranging, forecasting, 360 campaign development & production- Spearheaded go-to-market strategy with APAC focus (72% of sales) incl. China, Korea & Japan- Managed C-suite stakeholders in UK HQ, engineering/manufacturing in Singapore + local teams in 42 markets

• Marketing Manager, Environmental Control

  • Apr 2018 - Jul 2019

  - Owned 2019 & 2020 budget plan for purifiers—developing strategy & executing on growth plans of +100% and +60% volume sell-out, resulting in a ~900k unit business with > $300M in annual revenue- Developed & sold-in retail ranges & price promotions for all national retail accounts, incl. D2C e-commerce- Led 5 product launches; negotiated 5 incremental shelf placements for Pure Cool Me across retail landscape- Category posted 3 consecutive months of all-time record market share, with 9 consecutive months at #1 Show less

• Associate Media Manager

  • Jul 2017 - Apr 2018

  - Directly supported the VP of Marketing with > $150M spend across all product categories – newly created position- Developed segmentation of the US audience across digital + traditional channels, resulting in +50% CTR, +60% purchase rate and -34% cost per click; brought on as global best practice- Led new ROI reporting & marketing mix model RFP to overhaul modeling strategy for VP-level stakeholders

• Associate Marketing Manager, Cord-free

  • Jun 2016 - Jul 2017

  - Owned 2017 robot category, managing Dyson's first entrant, end to end – worth $20M in revenue - Identified “life stage” audience, resulting in +12.5% purchase intent + bronze Telly award for $3M campaign

• Marketing Project Specialist, Cord-free

  • Jun 2015 - Jun 2016

  - Established handhelds as a sub-category within cord-free, owning the P&L and driving 41% POS growth YOY. - Spearheaded media planning of a 4-week $17M Surge TV campaign—resulting in global best practices for media buying, with implications of > $1M of efficiencies in the US business alone.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Professional Services Analyst, Marketing Performance

  • Jul 2014 - Jun 2015

  - Consulted on ROI of all marketing levers (TV, digital, price, retail, etc.) for America’s most prominent CPG companies, from Unilever to S.C. Johnson – with billions of dollars of combined spend. Q1 2015 excellence award. - Consulted on ROI of all marketing levers (TV, digital, price, retail, etc.) for America’s most prominent CPG companies, from Unilever to S.C. Johnson – with billions of dollars of combined spend. Q1 2015 excellence award.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jun 2013 - Aug 2013

  - Developed a recommendation to senior executive team to lift essie nail care sales by 55% and dollar share by 38% over 2 years—led by the introduction of "matte about you" top coat, successfully launched in 20k doors in July 2014. - Developed a recommendation to senior executive team to lift essie nail care sales by 55% and dollar share by 38% over 2 years—led by the introduction of "matte about you" top coat, successfully launched in 20k doors in July 2014.


Kellogg School of Management
• United States
• Higher Education
• 700 & Above Employee
• Research Assistant

  • Jun 2011 - Oct 2011