Rachel Joyce
Marketing Director at nollapelli- Claim this Profile
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Bio
Danielle Matherne, UXC
Rachel took a fledgling team and turned it into a respected digital department. She's a big-picture person, easily balancing the various aspects of a project, from account management to design and into production. She not only cares about every detail, but is educated about every aspect, which makes her an invaluable asset. You simply won't find someone who is as total a package as Rachel. Even though we are no longer at the same company, I still feel confident I could reach out to her regarding any professional advice and would receive the highest caliber of it.
Ellie Sanders
"Sharp" is a word that comes to mind when I think of Rachel. The sheer amount of knowledge she has regarding all things digital is what impresses me most about her. How can one person know so much about so many things?! She is well versed in UX and strategy, and for not being a developer, she is remarkably tech-savvy–a combination making for a strong digital executive. Rachel thinks of everything and does not believe in cutting corners. She's opinionated, confident, and perhaps most importantly, passionate about her work. She works hard to improve herself and to share her knowledge with those around her. On a personal note, she is kind, caring, interesting, well-rounded, and fun.
Danielle Matherne, UXC
Rachel took a fledgling team and turned it into a respected digital department. She's a big-picture person, easily balancing the various aspects of a project, from account management to design and into production. She not only cares about every detail, but is educated about every aspect, which makes her an invaluable asset. You simply won't find someone who is as total a package as Rachel. Even though we are no longer at the same company, I still feel confident I could reach out to her regarding any professional advice and would receive the highest caliber of it.
Ellie Sanders
"Sharp" is a word that comes to mind when I think of Rachel. The sheer amount of knowledge she has regarding all things digital is what impresses me most about her. How can one person know so much about so many things?! She is well versed in UX and strategy, and for not being a developer, she is remarkably tech-savvy–a combination making for a strong digital executive. Rachel thinks of everything and does not believe in cutting corners. She's opinionated, confident, and perhaps most importantly, passionate about her work. She works hard to improve herself and to share her knowledge with those around her. On a personal note, she is kind, caring, interesting, well-rounded, and fun.
Danielle Matherne, UXC
Rachel took a fledgling team and turned it into a respected digital department. She's a big-picture person, easily balancing the various aspects of a project, from account management to design and into production. She not only cares about every detail, but is educated about every aspect, which makes her an invaluable asset. You simply won't find someone who is as total a package as Rachel. Even though we are no longer at the same company, I still feel confident I could reach out to her regarding any professional advice and would receive the highest caliber of it.
Ellie Sanders
"Sharp" is a word that comes to mind when I think of Rachel. The sheer amount of knowledge she has regarding all things digital is what impresses me most about her. How can one person know so much about so many things?! She is well versed in UX and strategy, and for not being a developer, she is remarkably tech-savvy–a combination making for a strong digital executive. Rachel thinks of everything and does not believe in cutting corners. She's opinionated, confident, and perhaps most importantly, passionate about her work. She works hard to improve herself and to share her knowledge with those around her. On a personal note, she is kind, caring, interesting, well-rounded, and fun.
Danielle Matherne, UXC
Rachel took a fledgling team and turned it into a respected digital department. She's a big-picture person, easily balancing the various aspects of a project, from account management to design and into production. She not only cares about every detail, but is educated about every aspect, which makes her an invaluable asset. You simply won't find someone who is as total a package as Rachel. Even though we are no longer at the same company, I still feel confident I could reach out to her regarding any professional advice and would receive the highest caliber of it.
Ellie Sanders
"Sharp" is a word that comes to mind when I think of Rachel. The sheer amount of knowledge she has regarding all things digital is what impresses me most about her. How can one person know so much about so many things?! She is well versed in UX and strategy, and for not being a developer, she is remarkably tech-savvy–a combination making for a strong digital executive. Rachel thinks of everything and does not believe in cutting corners. She's opinionated, confident, and perhaps most importantly, passionate about her work. She works hard to improve herself and to share her knowledge with those around her. On a personal note, she is kind, caring, interesting, well-rounded, and fun.
Experience
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nollapelli
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United States
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Textile Manufacturing
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1 - 100 Employee
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Marketing Director
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Jun 2020 - Present
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RTJ Consulting
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United States
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Retail
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Marketing Consultant / Strategist / Director
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Sep 2019 - Present
Consulting services offerings and capabilities include - - Brand, digital, and marketing strategy consultation. - Direction and management for digital projects from marketing campaigns to web apps to interactive experiences. Specializing in project triage. Consulting services offerings and capabilities include - - Brand, digital, and marketing strategy consultation. - Direction and management for digital projects from marketing campaigns to web apps to interactive experiences. Specializing in project triage.
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Elephant
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Guatemala
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Information Technology & Services
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Client Partner
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Jun 2016 - Oct 2018
Directed multi-million dollar accounts for large corporate clients delivering brand development, content and experiential strageties, digital marketing campaigns, retail interactive experiences, digital films and more. Directed multi-million dollar accounts for large corporate clients delivering brand development, content and experiential strageties, digital marketing campaigns, retail interactive experiences, digital films and more.
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Exploded Map
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Digital Strategy Director
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Sep 2015 - Jun 2016
Directed digital strategy at a boutique digital product and user experience consultancy servicing digital enterprises of all sizes from start-ups to fortune 500 companies and digital agencies. Directed digital strategy at a boutique digital product and user experience consultancy servicing digital enterprises of all sizes from start-ups to fortune 500 companies and digital agencies.
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Trumpet
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United States
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Software Development
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1 - 100 Employee
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Digital Director
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Sep 2013 - Aug 2015
Implemented agile web development and digital marketing disciplines in a classic advertising agency. In addition to standing-up digital capabilities, I contributed to new business and focused heavily on team happiness. Implemented agile web development and digital marketing disciplines in a classic advertising agency. In addition to standing-up digital capabilities, I contributed to new business and focused heavily on team happiness.
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The College Board
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United States
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Education Administration Programs
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700 & Above Employee
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Snr. Online Marketing Manager
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Sep 2011 - Jul 2013
Managed end-to-end digital marketing campaign execution across all channels via the in-house digital marketing agency for all College Board brands including SAT Test, CLEP Test and AP. Managed end-to-end digital marketing campaign execution across all channels via the in-house digital marketing agency for all College Board brands including SAT Test, CLEP Test and AP.
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Associate UX Designer & Project Manager
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Dec 2010 - Dec 2011
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Faculty Research Associate
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Jun 2008 - Jun 2010
In addition to my role as Product Manager at IST, my position required research contributions to the literature of serious game design.
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Product Manager
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May 2007 - Jun 2010
Product Manager developing and testing serious games and simulations from 3D online worlds to Flash minigames. Project Management methodologies employed ranged from traditional waterfall to the agile rapid iterative prototyping.
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Education
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2000 - 2008
University of Central Florida
Masters of Arts, Digital Media -
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University of Central Florida
Bachelor of Arts, Digital Media -
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Upper Moreland High School
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