Rachel J. Lott

Chief Communications Officer at Hillsdale Hospital
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Contact Information
Location
Auburn, Indiana, United States, IN

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Experience

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Chief Communications Officer
      • Jan 2023 - Present

    • Director of Marketing, Development, Community Outreach & Governmental Affairs
      • Apr 2020 - Jan 2023

    • Director of Marketing & Community Outreach
      • Jun 2019 - Apr 2020

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Principal Consultant
      • Jun 2019 - May 2020

    • Vice President & Creative Director
      • May 2018 - Jun 2019

      Certified woman-owned business offering public relations, community development, and public affairs support to clients• Business and proposal development, client relationship management• Execution of client projects and services• Product and workshop development

    • Real Estate
    • 1 - 100 Employee
    • Independent Marketing & Communications Consultant
      • May 2017 - Jun 2019

      Served clients nationwide as an independent consultant. • Marketing strategy research and plan development • Social media and public relations strategy development • Website development and creation Served clients nationwide as an independent consultant. • Marketing strategy research and plan development • Social media and public relations strategy development • Website development and creation

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Director of Marketing
      • Jan 2016 - May 2017

      Fort Wayne and Allen County, Indiana's metro chamber alliance and primary point of contact for economic growth. • Customer communications to drive engagement with events and services • Public & media relations management to foster positive public perception • Marketing plan development and execution (social media, public relations, advertising, collateral, etc.) Fort Wayne and Allen County, Indiana's metro chamber alliance and primary point of contact for economic growth. • Customer communications to drive engagement with events and services • Public & media relations management to foster positive public perception • Marketing plan development and execution (social media, public relations, advertising, collateral, etc.)

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing & Patient Experience Manager, Bedford Hospital
      • May 2014 - Oct 2015

      Community-based hospital, serving patients and families within Lawrence County, Indiana's population of 40,000.• Internal communications to enhance awareness of operations• Marketing and communications to improve preference for hospital• Patient satisfaction data analysis and improvement implementation

    • Service Excellence & Community Outreach Manager, Bedford Hospital
      • Sep 2013 - May 2014

    • United States
    • Education Administration Programs
    • 100 - 200 Employee
    • Communications & Graphic Design Officer
      • Jun 2012 - Jul 2013

      Nonprofit education organization providing professional development and support services for Central Texas educators and school districts.• Internal and external collateral and public relations materials• Website and social media platform management• Communication initiatives and media relations backup

    • Communications Intern
      • Jan 2011 - May 2012

      About ESC Region 12: One of 20 regional service centers in Texas, ESC Region 12 is a nonprofit organization, partially funded by the state, that provides professional development and support for educators and school districts in Central Texas.Developed comprehensive social media handbook to overhaul & increase effectiveness of social media efforts Designed internal publications and promotional materials (Selected to redesign the look for all center publications)Edited and proofread materials, implemented revisions (Revamped major program materials from Microsoft Publisher templates to custom-designed pieces developed with marketing consideration)Produced video content for the web, wrote press releases (28 instances of unique coverage in local media from press releases) Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Round Up Yearbook Editor-in-Chief
      • May 2010 - May 2012

      About The Round Up Yearbook: The Round Up is an award-winning student publication at Baylor University. This yearly, comprehensive historical document covers student life, sports, academics, organizations & greeks.Roles & Responsibilities:Responsible for all content published, copy edited all pagesReceived first-ever Silver Crown from the Columbia Scholastic Press AssociationEarned 21 Texas Intercollegiate Press Association awards for 2011-2012 bookAbsorbed greeks editor position in March 2011, created entire section in 2 monthsCollaborated with publishing representative, enforced editorial deadlinesHired and managed 10-member staff, conducted weekly staff meetings, personally sold minimum of 50 yearbooks per semesterIncreased personal sales by 18 percent in 2011 Show less

    • Summer Intern, Hankamer School of Business Communications & Marketing
      • May 2011 - Aug 2011

      About Hankamer School of Business Marketing & Communications: The Marketing & Communications department at Hankamer handles all public relations, marketing and advertising functions for the school. The department has been recognized for its early adoption and innovative use of social media. Roles & Responsibilities:Coordinated and conducted web usability testing prior to launch of new websiteWrote testing sequence, coordinated participants, proctored, recorded and documented testing sessionsDeveloped social media scavenger hunt plan to generate more social media contactImplemented during October 2011 in conjunction with Baylor HomecomingWrote, produced, edited video content for interactive business school tourVideos posted online, accessible via QR codes at individual sites around HankamerWrote article for the Baylor Business Review, wrote press releases Show less

    • Round Up Yearbook Sports Editor
      • Aug 2008 - May 2010

      About The Round Up Yearbook: The Round Up is an award-winning student publication at Baylor University. This yearly, comprehensive historical document covers student life, sports, academics, organizations & greeks.Roles & Responsibilities:Designed and paginated all Baylor sports spreads; assigned sports photos and storiesReceived numerous awards for stories and design in sports sectionOne-on-one interviews with head coaches, star athletes of ranked Big 12 teamsPersonally sold minimum of 50 yearbooks per semester Show less

Education

  • Baylor University
    Bachelor of Arts, Journalism-Public Relations major; Marketing concentration
  • West Virginia University
    Master of Science (M.S.), Integrated Marketing Communications

Community

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