Rachel Henley, PMP
Digital Project & Account Manager at A.K.A. New Media Inc - raisin- Claim this Profile
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Bio
Steve Balaban, CFA
Rachel was my intern for a semester. She was able to play a key role in the following projects for Mink Capital: -Additions to website content and management -Management of publicity events grid (conference bookings, speaking appearances) -Implementation of social media strategies Rachel excelled at communicating with clients on their website development and took initiative to identify new SEM practices for them. Rachel combines both strategy and execution in her work and was a pleasure to work with. She would be a strong asset to any marketing team!
Steve Balaban, CFA
Rachel was my intern for a semester. She was able to play a key role in the following projects for Mink Capital: -Additions to website content and management -Management of publicity events grid (conference bookings, speaking appearances) -Implementation of social media strategies Rachel excelled at communicating with clients on their website development and took initiative to identify new SEM practices for them. Rachel combines both strategy and execution in her work and was a pleasure to work with. She would be a strong asset to any marketing team!
Steve Balaban, CFA
Rachel was my intern for a semester. She was able to play a key role in the following projects for Mink Capital: -Additions to website content and management -Management of publicity events grid (conference bookings, speaking appearances) -Implementation of social media strategies Rachel excelled at communicating with clients on their website development and took initiative to identify new SEM practices for them. Rachel combines both strategy and execution in her work and was a pleasure to work with. She would be a strong asset to any marketing team!
Steve Balaban, CFA
Rachel was my intern for a semester. She was able to play a key role in the following projects for Mink Capital: -Additions to website content and management -Management of publicity events grid (conference bookings, speaking appearances) -Implementation of social media strategies Rachel excelled at communicating with clients on their website development and took initiative to identify new SEM practices for them. Rachel combines both strategy and execution in her work and was a pleasure to work with. She would be a strong asset to any marketing team!
Credentials
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Project Management Professional (PMP)®
Project Management InstituteSep, 2020- Nov, 2024
Experience
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A.K.A. New Media Inc
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Digital Project & Account Manager
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Aug 2017 - Present
Project Management:- Oversee multiple concurrent projects while managing all aspects of communication, scope, schedule, budget, risk and quality- Manage web development project amongst UX, creative, technical and QA processes - Project management tools: Slack, Bugherd, Basecamp, InvisionAccount Management:- Champion positive client stakeholder relationships, building on the relationship by demonstrating a genuine sense of responsibility for the success of the projects - Manage client requirements and expectations by ensuring that the agency has marshalled sufficient resources to effectively meet those needs- Ensure the client has a strong understanding of the project development cycle using work-back schedules, transparent communication, regular status reports etc. - Oversee and facilitate all hands-on collaboration between internal teams and client teams- Adept at uncovering new revenue opportunities and identifying scope of work (additional platforms post initial project launch) Show less
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Account Coordinator
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Feb 2016 - Aug 2017
Project execution through effective planning, managing efficient project processes:- Respond to the day-to-day project requirements and client needs- Oversee the project process to ensure that all websites are designed with a user centric approach- Brief internal teams on upcoming client projects, ensuring that all details are communicated- Assist with Testing and quality assurance to ensure seamless user experience on web platforms- Train clients on CMS (primarily Kentico)- Set client expectations to ensure client satisfaction- Provide ongoing support to clients with their digital presence (e.g. website CMS, Google Analytics, digital reporting etc.) to uncover their digital strategy needs- Ensures all client requests are met in a timely and service oriented manner while adhering to scope of work- Monthly billing reports for tracking client support hours and mid-sized projects- Assist the sales team with proposals and initial prospect meetings for large scale projects- Manage A.K.A. website updates (includes writing blogs) and social media accounts Show less
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Volterra
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Canada
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Advertising Services
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1 - 100 Employee
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Social Media Coordinator
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Jun 2015 - Feb 2016
• Build strategic social media campaigns to grow client communities and achieve business goals • Run reports to determine influencers, demographic and post insights for clients’ accounts using social analytical tools Commun.IT, Buzzsumo, SocialBro Hootsuite etc. • Communication with clients to gather brand insights • Daily collaboration with clients such as Sirius XM/World Vision Canada to curate content for their initiatives • Present the findings from reports to analyze strategies • Curation of content pertaining to brand image, trending topics and consumer quality information • Written blogs on client behalf Show less
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Mink Capital
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Canada
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Marketing and Communications Coordinator- Intern
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Jan 2015 - May 2015
BYI Design • Maintained positive client relationships • Training clients on WordPress, SEO best practices and social media integration • Develop and maintain webpages that are search engine optimized (google analytics to evaluate) Mink Capital • Content marketing - writing blogs and news release to distribute through public and private outlets • Develop CIO relationships with organizations (CFA, University of Waterloo) • Plan & oversee development of digital / video content to ensure user friendly web content • Distribute original Private Equity presentation videos to solidify the company message for sharing across the web and leverage video sharing & advertising on YouTube • Develop and manage all communication channels such as websites, social media Show less
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Bru Cafe
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Toronto, Canada Area
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Social Media Representative
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May 2014 - Jul 2014
• Designed and created the social media pages to immerse Bru into the community and to promote the authentic hospitality that Bru has to offer as a neighbour within the Yorkville community • Retained the pages functionality and visibility to the community at large • Assisted in opening the cafe to the public while taking an inventory count on new products https://www.facebook.com/bruyorkville • Designed and created the social media pages to immerse Bru into the community and to promote the authentic hospitality that Bru has to offer as a neighbour within the Yorkville community • Retained the pages functionality and visibility to the community at large • Assisted in opening the cafe to the public while taking an inventory count on new products https://www.facebook.com/bruyorkville
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Scotia Personnel Ltd.
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Valencia, Spain
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English Instructor
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Oct 2013 - Dec 2013
Mentored two children to become immersed in an English speaking culture and prepare them to enter the global business world Monitored daily homework and assignments while providing a personalized format or material suited for individually for the student (this includes verb charts, spelling tests, flashcards, online reading tools ect.) Was the sole leader in keeping the children motivated, organized and on task with their studies Communicated professionally with parents and teachers about the progress and academic needs of the children, progress and next steps Show less
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Graduate Marketing Inc
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Windsor
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Avertising Coordinator
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Apr 2012 - Dec 2012
Sold and promoted advertising space to prospective clients in order to create a plentiful assortment of ads to fill promotional wipe-away boards; boards of which are handed out to 10,000 students yearly. Completed the layout and design of such boards after obtaining a sufficient number of clients and collecting the necessary ads and payments from them. Helped to promote a strong sense of community for new and returning students at multiple universities and was able to meet and interact with both old and new places of businesses in the Windsor and Michigan areas. Show less
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Promotions Team Member
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Apr 2012 - Dec 2012
A valuable member to the ‘Scene Team’ at events to promote the local newspaper Reinvented the paper as a valued affiliate by inviting Windsor and Essex County to be a part of the local newspaper in order to ensure the growth of the newspapers reach Collected data in target market in orer to keep the Star relevant and strong Invited Windsor and Essex County to be a part of the local newspaper in order to ensure the growth and betterment of the newspaper. A valuable member to the ‘Scene Team’ at events to promote the local newspaper Reinvented the paper as a valued affiliate by inviting Windsor and Essex County to be a part of the local newspaper in order to ensure the growth of the newspapers reach Collected data in target market in orer to keep the Star relevant and strong Invited Windsor and Essex County to be a part of the local newspaper in order to ensure the growth and betterment of the newspaper.
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Education
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2014 - 2015
George Brown College
Strategic Relationship Marketing, Marketing Management -
2008 - 2012
University of Windsor
Bachelor of Arts (BA), Communication and Media Studies
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