Senior Product Manager, Growth

• Nov 2022 - Present

Sabbatical

• Oct 2021 - Sep 2022

I rejuvenated from pandemic insanity and invested in early childhood psychology and refuge resettlement. Personally, spending time fully mentally present with my young children was immeasurable. We recovered from Covid trauma and build new foundations for them. Mutual understanding and joyfulness deepened across new experiences and everyday moments. In another life I think I'd love to be a child psychologist. Spending time frequently contributing positive actions against global… Show more I rejuvenated from pandemic insanity and invested in early childhood psychology and refuge resettlement. Personally, spending time fully mentally present with my young children was immeasurable. We recovered from Covid trauma and build new foundations for them. Mutual understanding and joyfulness deepened across new experiences and everyday moments. In another life I think I'd love to be a child psychologist. Spending time frequently contributing positive actions against global suffering was a relief. I volunteered with Lutheran Immigration and Refugee Services, helping Afghan refugees settling in the US through activities like picking up arriving families at the airport, delivering food donations, helping folks settle into new homes, and taking people to medical appointments. Show less I rejuvenated from pandemic insanity and invested in early childhood psychology and refuge resettlement. Personally, spending time fully mentally present with my young children was immeasurable. We recovered from Covid trauma and build new foundations for them. Mutual understanding and joyfulness deepened across new experiences and everyday moments. In another life I think I'd love to be a child psychologist. Spending time frequently contributing positive actions against global… Show more I rejuvenated from pandemic insanity and invested in early childhood psychology and refuge resettlement. Personally, spending time fully mentally present with my young children was immeasurable. We recovered from Covid trauma and build new foundations for them. Mutual understanding and joyfulness deepened across new experiences and everyday moments. In another life I think I'd love to be a child psychologist. Spending time frequently contributing positive actions against global suffering was a relief. I volunteered with Lutheran Immigration and Refugee Services, helping Afghan refugees settling in the US through activities like picking up arriving families at the airport, delivering food donations, helping folks settle into new homes, and taking people to medical appointments. Show less

Director Of Product

• Dec 2018 - Oct 2021

• Managed a 2-sided product ecosystem and 2 product managers, advised 22 product managers and designers, and personally led 2 teams of engineers and designers. • Led 3 cross-functional teams in product discovery and delivery, flipping the business model from B2B to B2C-led. ROI increased 50% and acquisitions grew 33% in 12 months' time. • Grew the company’s addressable population by 9.7 million through leading product ecosystem iterations to achieve federal and state regulatory… Show more • Managed a 2-sided product ecosystem and 2 product managers, advised 22 product managers and designers, and personally led 2 teams of engineers and designers. • Led 3 cross-functional teams in product discovery and delivery, flipping the business model from B2B to B2C-led. ROI increased 50% and acquisitions grew 33% in 12 months' time. • Grew the company’s addressable population by 9.7 million through leading product ecosystem iterations to achieve federal and state regulatory compliance. Expected to grow user base by 10% with Medicare and Medicaid populations. • Rebuilt relationship and strategic alignment between Product and Legal departments in a highly regulated industry. Improved review speed by 300% and achieved 100% approval rate, resulting in increased efficiency for all product development teams. • Led cross-functional team focused on increasing user value through rearchitecting product's end-user strategy, connecting claims, marketing, and product user databases, and consolidating communication stacks. Show less • Managed a 2-sided product ecosystem and 2 product managers, advised 22 product managers and designers, and personally led 2 teams of engineers and designers. • Led 3 cross-functional teams in product discovery and delivery, flipping the business model from B2B to B2C-led. ROI increased 50% and acquisitions grew 33% in 12 months' time. • Grew the company’s addressable population by 9.7 million through leading product ecosystem iterations to achieve federal and state regulatory… Show more • Managed a 2-sided product ecosystem and 2 product managers, advised 22 product managers and designers, and personally led 2 teams of engineers and designers. • Led 3 cross-functional teams in product discovery and delivery, flipping the business model from B2B to B2C-led. ROI increased 50% and acquisitions grew 33% in 12 months' time. • Grew the company’s addressable population by 9.7 million through leading product ecosystem iterations to achieve federal and state regulatory compliance. Expected to grow user base by 10% with Medicare and Medicaid populations. • Rebuilt relationship and strategic alignment between Product and Legal departments in a highly regulated industry. Improved review speed by 300% and achieved 100% approval rate, resulting in increased efficiency for all product development teams. • Led cross-functional team focused on increasing user value through rearchitecting product's end-user strategy, connecting claims, marketing, and product user databases, and consolidating communication stacks. Show less

Product Manager

• Oct 2016 - Dec 2018

• Responsible for the product strategy, roadmap development, and successful delivery of impactful collaboration experiences for caregiver and patient users in “Slack-for-healthcare” web and native app, Vela. • Led discovery, designed and executed user research and hypothesis testing to inform an app onboarding flow overhaul that increased registration by 35%. • Established cross-platform OKRs and reimagined web experience into a native app experience, launching iOS and Android in 10… Show more • Responsible for the product strategy, roadmap development, and successful delivery of impactful collaboration experiences for caregiver and patient users in “Slack-for-healthcare” web and native app, Vela. • Led discovery, designed and executed user research and hypothesis testing to inform an app onboarding flow overhaul that increased registration by 35%. • Established cross-platform OKRs and reimagined web experience into a native app experience, launching iOS and Android in 10 months, followed by 5 successful releases in sync with web app. • Led cross-functional endeavor building a holistic transactional, marketing and CRM communications stack. Show less • Responsible for the product strategy, roadmap development, and successful delivery of impactful collaboration experiences for caregiver and patient users in “Slack-for-healthcare” web and native app, Vela. • Led discovery, designed and executed user research and hypothesis testing to inform an app onboarding flow overhaul that increased registration by 35%. • Established cross-platform OKRs and reimagined web experience into a native app experience, launching iOS and Android in 10… Show more • Responsible for the product strategy, roadmap development, and successful delivery of impactful collaboration experiences for caregiver and patient users in “Slack-for-healthcare” web and native app, Vela. • Led discovery, designed and executed user research and hypothesis testing to inform an app onboarding flow overhaul that increased registration by 35%. • Established cross-platform OKRs and reimagined web experience into a native app experience, launching iOS and Android in 10 months, followed by 5 successful releases in sync with web app. • Led cross-functional endeavor building a holistic transactional, marketing and CRM communications stack. Show less

Product Management Lead

• 2014 - Oct 2016

• Led team of 10 engineers and product designers building a 0 to 1 product providing customized analytic and campaign management functionality for mobile app owners and marketers.

Mobile Analytics and Marketing

• 2013 - Oct 2014

OysterLabs was one of the early companies building platforms for mobile marketers and app owners to understand how users behaved in the app and provide campaign and communication capabilities. In a consulting capacity, I conducted the market landscape and opportunity analyses for OysterLabs. I provided marketer and app owner insights during product discovery, such as behaviors, pain points, values, and goals.

Brand Director

• 2013 - Oct 2016

• Launched and built luxury womenswear brand; fans included Michelle Obama, Beyoncé, Lady Gaga, and Zendaya. • Produced 5 New York Fashion Week shows, brokered 8+ beauty and accessory collaborations, managed 100+ VIP attendees. • Achieved industry name recognition with 50+ breakthrough press pieces, including 5 marquis publications and 1 September Vogue exclusive. • 1 of 2 emerging designers invited to the White House’s Fashion Night Out. • Launched and built luxury womenswear brand; fans included Michelle Obama, Beyoncé, Lady Gaga, and Zendaya. • Produced 5 New York Fashion Week shows, brokered 8+ beauty and accessory collaborations, managed 100+ VIP attendees. • Achieved industry name recognition with 50+ breakthrough press pieces, including 5 marquis publications and 1 September Vogue exclusive. • 1 of 2 emerging designers invited to the White House’s Fashion Night Out.

Director of Product and Brand Marketing

• 2013 - 2014

• Original team member of award-winning product solving healthcare's lack of interoperability. • Led user research and usability testing for award-winning product design. • Original team member of award-winning product solving healthcare's lack of interoperability. • Led user research and usability testing for award-winning product design.

Digital Strategist

• 2011 - 2012

• Co-managed SXSW 2012 portfolio sponsorship, generating 24.5 million impressions. • Constructed social media metrics and KPI framework across 10+ segments for PepsiCo CEO and C-suite. • Implemented 5 strategic partnerships between award-winning startups and PepsiCo beverage and snack brands to drive rapid innovation. • Launched social media guidelines, influencer and partnership contracts. • Co-managed SXSW 2012 portfolio sponsorship, generating 24.5 million impressions. • Constructed social media metrics and KPI framework across 10+ segments for PepsiCo CEO and C-suite. • Implemented 5 strategic partnerships between award-winning startups and PepsiCo beverage and snack brands to drive rapid innovation. • Launched social media guidelines, influencer and partnership contracts.

Global Brand Managment Intern

• 2010 - 2010

• Initiated high-priority new product launch across 55 countries. • Designed and executed 8-tier qualitative and quantitative primary market research. • Initiated high-priority new product launch across 55 countries. • Designed and executed 8-tier qualitative and quantitative primary market research.

Account Manager

• 2008 - 2009

• Managed 12 consumer packaged goods accounts, across 47 products, including Trojan’s Effie award-winning campaign, Gold Bond, and First Response. • Managed 12 consumer packaged goods accounts, across 47 products, including Trojan’s Effie award-winning campaign, Gold Bond, and First Response.