Experience

STORIED Mag

• Japan
• Media Production
• 1 - 100 Employee

• Founder

  • Mar 2020 - Present

  Founder and Editor in Chief, STORIED STORIED is an online journal and printed magazine that is inspired by the people, places, crafts, and culture of Japan. Celebrating slow and sustainable journalism and touching personal narratives, we take our readers on a journey into the true heart of the country. Each article brings considered recommendations and intimate storytelling with a focus on promoting sustainable travel - actively combatting over-tourism by illuminating unique and boutique options along the well-trodden tourist trail, whilst also educating our readers on lesser-known aspects of Japan. I believe that this is the future of media in a global atmosphere that wants and demands accountability and sustainability within their press. As the head of a very small team, I am responsible for many aspects of running the business and producing editorial content, including: Developing a business strategy and full creative/branding concept. The commissioning and creation of all editorial content across both print and digital platforms. The building of relationships remotely and across cultures and timezones. Achieving sales of over 3000 copies in the first three months of publishing, and currently on track to sell 10,000 copies in our first year across four (seasonally-released) issues. Managing our direct mailing list, social media channels, and online shop. Purchasing, pricing, and payroll. Acting as a customer service manager and point of contact for our readers.



Freelance, self-employed

• Animation and Post-production
• 1 - 100 Employee

• Editor, Journalist, and Photographer

  • Jan 2016 - Present

  An adventure-seeker from the beginning, I was often found high-fell walking in the Lake District with my parents as a child, or exploring the rainforests of Borneo or Thailand with my sister on summer breaks from university. It was here that I found and nurtured a connection to nature, people, and storytelling. I am a self taught photographer and writer with a distinctive narrative prose, and emotive photographic style, which lends itself perfectly to creating content with a focus on storytelling. My editorial work has been featured in Condé Nast Traveler, Lodestars Anthology, The Japan Times, Suitcase Magazine, Asia Tatler, STORIED, and more. In my role as a freelance commercial content producer, I have also worked for UNESCO World Heritage, Shimane Prefecture Tourism Board, Visit Nara, and Visit Japan, amongst others, providing social media strategy, conceptualising marketing campaigns, and creating copy and content. I am a multi-faceted creative specialising in photography, art direction, content creation, writing, and editing. I have spent years in start-up environments, learning how to move a project forward, and I am lucky to also have an innate passion and enthusiasm for print and digital content across all genres; architecture, travel, craftsmanship, and cuisine. I love creating content and hunting down new ideas, telling people’s stories and sharing that with readers who care.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• PR, Marketing and Events in the Spirits and Champagne Industry

  • Aug 2015 - Jan 2016

  Freelance PR, Marketing and Events Assisting on Moet Hennessy dark spirits (Ardbeg, Glenmorangie, Hennessy) and Balcones Distillery. Developed and implemented policies and procedures for overall public relations effort in cooperation with sales and customer service teams Securing leads in top media outlets in the UK Preparation and distribution of materials such as news releases, fact sheets, and scripts to media outlets. Reviewed all forms of communication prior release. 00% efficiency in meeting client projects' milestones and goals. Created and maintained lists of media contacts. Researched opportunities across online media channels. Produced product pitches and press kits. Responded to media inquiries and planned/initiated/oversaw event organisation



The Cotswolds Distillery

• Head of PR and Marketing

  • Jul 2014 - Aug 2015

  Have an amiable, relaxed and discrete nature allowing me to build rapport with media professionals, editors and journalists.  Consistently create and evaluate daily, weekly and monthly marketing strategies and budgets in order to persistently achieve targets.  Inventory/creation of relevant Marketing Materials.  Responsible for business and client development and management of lead generation and key client accounts.  Conduct staff education to ensure recommendation of products by driving advocacy.  Management of corporate website, social media accounts and intranet.  Detailed planning and execution of annual events calendar, including consumer facing pop-ups, cocktail and food matching evenings, Christmas and summer parties and trade/industry shows/festivals and fairs.  Responsible for heading up the sales team.



Chase Distillery

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• PR, Marketing and Events

  • Jul 2013 - Jun 2014

  Up to date and in-depth knowledge of the drinks industry, from brands to establishments and relevant media.  Implementation and management of PR strategies and programmes, incorporating events and client facing marketing campaigns.  Solely responsible for proactive and reactive trade and consumer press activities - writing press releases, formulating quotes for trade press features, responding to press enquiries & generating coverage and writing trade award entries.  Copy writing for website, blogs, marketing materials, tasting notes and press features/advertorials.  Organise and attend press briefings, dinners, distillery tours and tastings, consumer and trade events and press trips.  Working alongside the marketing manager, managing directors and distillery managers to implement PR activities in the most efficient and cost effective way.



The Seed Group

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Community & Account Manager

  • Mar 2013 - Jul 2013

  After working as an Account Executive for The Seed Group for 7 months, I received a promotion to Brand Community Manager.

• Account Executive

  • Jul 2011 - Mar 2013

  • Liaise on a daily basis with clients and the media, often via telephone and email• Bulid relationships and network with colleagues, clients and the media;• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients;• Work as part of an account team to develop client proposals and implement the PR activity;• Prepare regular client reports and attending client meetings;• Research, write and distribute press releases to targeted media;• Selling-in news stories and features to the media• Collate, analyse and evaluate media coverage;• Event management, including styled shoots and promotional events;• Attend and promote client events to the media;• Assisting with the production of client publications, such as newsletters, blogs and social media copy• Coordinate studio or location photography;



Cheltenham Fashion Week

• United Kingdom
• Retail Apparel and Fashion

• PA to Director, Events and PR coordinator

  • Aug 2012 - Jan 2013

  • Experienced in the use of a variety of social media, including the writing of press releases, on sites such as Twitter, Facebook and Blogspot, which I utilize on a daily basis to promote events, organise campaigns and network with clients and trade members. • Take a keen interest in fashion and style, which I research thoroughly in order to write enthusiastic, sophisticated and informative blog posts. • Assisting with writing copy for events programmes and magazine articles that have been featured in Cotswold Style. • Responsible for attracting and negotiating with new sponsors and companies to take advertising space in the CFW programme. • Responsible for contacting and negotiating with very high-calibre retailers to persuade them to take a room in our exclusive ‘Boutique 24’ pop-up event at Cowley Manor, Cheltenham. • Daily e-mailing to PR and marketing companies, the creative team, stylists and journalists to maintain key relationships and assist with the organisation and planning of events. • Responsible for the organisation of model castings, the venue set-up and logistics (seating, lighting, mannequins, audio system, runway) and the show set-up (music, DVDs, staffing, filming and photography) for all fashion shows and events.