Experience

New York State Tourism Industry Association

• United States
• Travel Arrangements
• 1 - 100 Employee

• Communications Strategist

  • Aug 2021 - Present

  As Comms. Strategist, I wear many hats for the organization: - Responsible for facilitating the growth of NYSTIA communications channels and outreach through our social media platforms, website, weekly e-newsletter, and other printed materials. - As the liaison for tourism advocacy, my duties include staying up-to-date with legislation being presented in Albany and spreading awareness through custom campaigns to our members. I also went to Washington D.C. for the Destination Capitol Hill, where I met with NY legislators to speak on behalf of the tourism industry.- Writing press peleases, and creating digital creatives with Canva & Adobe Illustrator & Photoshop- Event planning (NYS Tourism Conference & Annual Meeting)- Participating in the organization, publishing, and outreach for the yearly NYS Tourism Excellence Awards

• Social Media Marketing Manager

  • May 2021 - Present

  Responsible for managing and coordinating the growth of the Roam The Empire campaign through social media by researching marketing trends, posting and creating relevant content and encouraging audience engagement. Also in charge of managing and updating NYSTIA social channels so our members are always up-to-date with what's relevant in the tourism industry. Maintains NYSTIA member relations across New York State and the United States.



R.O.M. Logicware GmbH

• Marketing Associate and Creative Content Copywriter

  • Aug 2020 - Apr 2021

  • Responsible for creating online content and copywriting for all social media platforms, blog and email newsletters with strong focus on SEO outreach and brand identity. • Conducting extensive research in preparation for writing relevant and high-quality content for authors and creative writers • Assisting with online marketing strategies • Creating future blog posts and newsletters ahead of time for future implementation dates. • Crafting engaging, interesting and creative copy through to capture the interest of varying types of readers. • Planning, organizing and implementing marketing strategies and branding campaigns.



Urban Tree Festival

• United Kingdom
• Environmental Services

• Social Media Coordinator

  • May 2020 - May 2020

  A two-week long role where I managed all social media accounts for the festival remotely during the Coronavirus pandemic. A two-week long role where I managed all social media accounts for the festival remotely during the Coronavirus pandemic.



PEP Participatie Emancipatie Professionals

• Communications Officer

  • Sep 2018 - Jul 2019

  In charge of managing the social media outputs of Volunteer The Hague including Facebook, Twitter, Instagram, Linkedin, Mailchimp, email and Meetup. Created ideas, texts and creative layouts for workshops and events. Promoted these workshops and events on above social media outlets and kept up public image of Volunteer The Hague. In charge of managing the social media outputs of Volunteer The Hague including Facebook, Twitter, Instagram, Linkedin, Mailchimp, email and Meetup. Created ideas, texts and creative layouts for workshops and events. Promoted these workshops and events on above social media outlets and kept up public image of Volunteer The Hague.