Rachele Webb
Marketing Director at Avari Wireless- Claim this Profile
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Topline Score
Bio
George Reznik
Rachele is a strong contributor while being a collaborative team mate who was integral to driving Intrinsyc's success. Rachele was an excellent partner who provided strong leadership for our Company's marketing. Rachele is well balanced between being strategic and tactically execution oriented while fostering creative solutions to solve complex challenges. Her ability to multi task multiple marketing initiatives simultaneously with driving strong performance in a cost effective manner is impressive. Rachele provided positive leadership combined with hands on management to drive successful results instrumental in generating Intrinsyc's strong revenue and business growth from US$6M to over US$30M prior to the Company being acquired by Lantronix. Rachele was responsible in dramatically increasing Intrinsyc's market awareness through multiple marketing programs resulting in increased customer and strategic partnership opportunities. Rachele also initiated and developed key strategic business relationships throughout our strategic partner, Qualcomm, which enhanced our mutual go to market initiatives. Rachele's team oriented "can do" attitude results in her proactively taking on additional tasks while continuing to develop enhanced skills as a valuable marketing professional. I strongly recommend Rachele and welcome the opportunity to partner together with as a team mate again in future.
Tracy Rees
Rachele made extremely impactful contributions to the company’s marketing initiatives. She led our company website and on-line store redesign and the creation of videos, white papers, and other valuable technical content. Due to her efforts, the company greatly improved our digital presence with a substantial increase in our social media following, Alexa ranking, and other metrics. The improvements in our marketing helped the company achieve revenue CAGR of more than 26% in the five years we worked together. Even more impressive, she was extremely resourceful and made these huge impacts with modest budgets. Rachele was always enthusiastic to take on new tasks and learn new things – constantly growing and becoming a more valuable marketing professional. I strongly recommend her and would be very happy to work with her again.
George Reznik
Rachele is a strong contributor while being a collaborative team mate who was integral to driving Intrinsyc's success. Rachele was an excellent partner who provided strong leadership for our Company's marketing. Rachele is well balanced between being strategic and tactically execution oriented while fostering creative solutions to solve complex challenges. Her ability to multi task multiple marketing initiatives simultaneously with driving strong performance in a cost effective manner is impressive. Rachele provided positive leadership combined with hands on management to drive successful results instrumental in generating Intrinsyc's strong revenue and business growth from US$6M to over US$30M prior to the Company being acquired by Lantronix. Rachele was responsible in dramatically increasing Intrinsyc's market awareness through multiple marketing programs resulting in increased customer and strategic partnership opportunities. Rachele also initiated and developed key strategic business relationships throughout our strategic partner, Qualcomm, which enhanced our mutual go to market initiatives. Rachele's team oriented "can do" attitude results in her proactively taking on additional tasks while continuing to develop enhanced skills as a valuable marketing professional. I strongly recommend Rachele and welcome the opportunity to partner together with as a team mate again in future.
Tracy Rees
Rachele made extremely impactful contributions to the company’s marketing initiatives. She led our company website and on-line store redesign and the creation of videos, white papers, and other valuable technical content. Due to her efforts, the company greatly improved our digital presence with a substantial increase in our social media following, Alexa ranking, and other metrics. The improvements in our marketing helped the company achieve revenue CAGR of more than 26% in the five years we worked together. Even more impressive, she was extremely resourceful and made these huge impacts with modest budgets. Rachele was always enthusiastic to take on new tasks and learn new things – constantly growing and becoming a more valuable marketing professional. I strongly recommend her and would be very happy to work with her again.
George Reznik
Rachele is a strong contributor while being a collaborative team mate who was integral to driving Intrinsyc's success. Rachele was an excellent partner who provided strong leadership for our Company's marketing. Rachele is well balanced between being strategic and tactically execution oriented while fostering creative solutions to solve complex challenges. Her ability to multi task multiple marketing initiatives simultaneously with driving strong performance in a cost effective manner is impressive. Rachele provided positive leadership combined with hands on management to drive successful results instrumental in generating Intrinsyc's strong revenue and business growth from US$6M to over US$30M prior to the Company being acquired by Lantronix. Rachele was responsible in dramatically increasing Intrinsyc's market awareness through multiple marketing programs resulting in increased customer and strategic partnership opportunities. Rachele also initiated and developed key strategic business relationships throughout our strategic partner, Qualcomm, which enhanced our mutual go to market initiatives. Rachele's team oriented "can do" attitude results in her proactively taking on additional tasks while continuing to develop enhanced skills as a valuable marketing professional. I strongly recommend Rachele and welcome the opportunity to partner together with as a team mate again in future.
Tracy Rees
Rachele made extremely impactful contributions to the company’s marketing initiatives. She led our company website and on-line store redesign and the creation of videos, white papers, and other valuable technical content. Due to her efforts, the company greatly improved our digital presence with a substantial increase in our social media following, Alexa ranking, and other metrics. The improvements in our marketing helped the company achieve revenue CAGR of more than 26% in the five years we worked together. Even more impressive, she was extremely resourceful and made these huge impacts with modest budgets. Rachele was always enthusiastic to take on new tasks and learn new things – constantly growing and becoming a more valuable marketing professional. I strongly recommend her and would be very happy to work with her again.
George Reznik
Rachele is a strong contributor while being a collaborative team mate who was integral to driving Intrinsyc's success. Rachele was an excellent partner who provided strong leadership for our Company's marketing. Rachele is well balanced between being strategic and tactically execution oriented while fostering creative solutions to solve complex challenges. Her ability to multi task multiple marketing initiatives simultaneously with driving strong performance in a cost effective manner is impressive. Rachele provided positive leadership combined with hands on management to drive successful results instrumental in generating Intrinsyc's strong revenue and business growth from US$6M to over US$30M prior to the Company being acquired by Lantronix. Rachele was responsible in dramatically increasing Intrinsyc's market awareness through multiple marketing programs resulting in increased customer and strategic partnership opportunities. Rachele also initiated and developed key strategic business relationships throughout our strategic partner, Qualcomm, which enhanced our mutual go to market initiatives. Rachele's team oriented "can do" attitude results in her proactively taking on additional tasks while continuing to develop enhanced skills as a valuable marketing professional. I strongly recommend Rachele and welcome the opportunity to partner together with as a team mate again in future.
Tracy Rees
Rachele made extremely impactful contributions to the company’s marketing initiatives. She led our company website and on-line store redesign and the creation of videos, white papers, and other valuable technical content. Due to her efforts, the company greatly improved our digital presence with a substantial increase in our social media following, Alexa ranking, and other metrics. The improvements in our marketing helped the company achieve revenue CAGR of more than 26% in the five years we worked together. Even more impressive, she was extremely resourceful and made these huge impacts with modest budgets. Rachele was always enthusiastic to take on new tasks and learn new things – constantly growing and becoming a more valuable marketing professional. I strongly recommend her and would be very happy to work with her again.
Credentials
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Honors
United International Business Schools
Experience
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Avari Wireless
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Canada
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Telecommunications
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1 - 100 Employee
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Marketing Director
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Dec 2022 - Present
Avari Wireless designs and manufactures public safety (PS) Digital Distributed Antenna Systems (DAS) for Emergency Responder Communications Enhancement Systems (ERCES). Avari Wireless designs and manufactures public safety (PS) Digital Distributed Antenna Systems (DAS) for Emergency Responder Communications Enhancement Systems (ERCES).
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Axine Water Technologies
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Canada
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Environmental Services
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1 - 100 Employee
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Marketing Director
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Jan 2022 - Dec 2022
Axine treats the world's toughest organics with our Wastewater-as-a-Service (WaaS) solution. Specializing in on-site destruction of active pharmaceutical ingredients (APIs), solvents, pesticides and PFAS in industrial wastewater. -Webinars -WordPress SEO -Lead generation -Google Analytics -Company video Axine treats the world's toughest organics with our Wastewater-as-a-Service (WaaS) solution. Specializing in on-site destruction of active pharmaceutical ingredients (APIs), solvents, pesticides and PFAS in industrial wastewater. -Webinars -WordPress SEO -Lead generation -Google Analytics -Company video
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Lantronix
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United States
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Software Development
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200 - 300 Employee
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Marketing Communications Manager - Formerly Intrinsyc
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Jan 2020 - Jan 2022
Responsibilities: -Support the marketing and sales department's initiatives with the planning, executing, and tracking of marketing programs such as email, events, social media, or content marketing -Create and optimize content for SEO and encourage best practices across the organization’s multiple brands. -Drive promotional calendars, engage with external parties and organizations to help support community initiatives and engagement. Oversee brand-level marketing requests, including community support and local store marketing initiatives. -Handle multiple simultaneous projects and deadlines with ease, ranging from strategy to execution. -Set up, manage, and optimize campaigns -Monitor web analytics dashboards and reporting tools against brand and organization KPI’s -Develops, executes, and implements marketing and advertising campaigns with an SEO (key word) focus -Develops product positioning and messaging that differentiates your products in the market -Coordinates and shares relevant information between sales, partners, and product team members -Channel Marketing: Develop and implement marketing programs that target specific channels to promote services or products. -Builds relationships with channels/media to drive website traffic -Ensure brand consistency across all marketing materials and platforms Skills -Storytelling www.lantronix.com Show less
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Marketing Manager
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Aug 2016 - Jan 2022
Specialties & Tasks • Plan and manage all tradeshow activities in US, Canada, Europe and Asia in the IoT space • Develop, track, analyze, measure and report on the performance of all marketing campaigns and activities• Manage Public Relations• Execute & manage Web Design/Development• Formulate Social Media strategy & oversee all social media activities / online marketing initiatives for the company• Support Lead Generation Team • Blog/Social Media content writing• Bring excitement and creativity to all marketing initiatives• Develop brand partnerships & collaborations• Help to establish & build new partnerships Show less
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Marketing Communications Manager
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Sep 2018 - Jan 2020
I work closely with the CEO and Directors to develop and implement strategic marketing plans to ensure Intrinsyc has a successful marketing presence in all regions of operation. -Responsible for development and communication of the marketing strategy and vision on a global level -Lead our global brand marketing campaigns from planning and development to execution, such as our offline events strategy as well as new product launches and partnerships-Develop, direct and coordinate the marketing and communication of the organization's trademarks, images, brands and products-Organize all tradeshow activities worldwide -Manage all online communications (promotions and campaigns) including website content (creating and uploading) and social media platforms – Facebook, Twitter, Linked-In, YouTube -Manage and develop, design, and publish newsletters for Intrinsyc -Identify and assist with revenue-generating opportunities-Responsible for distributing & editing company's press releases on TSX Overall duties:-Website management-Project management-Campaign management-Product marketing management-Social media management Show less
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Marketing Communications Coordinator
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Jul 2015 - Sep 2018
Intrinsyc provides complete product realization services to customers building intelligent connected devices. We combine industry-leading hardware and software expertise with production ready hardware and software solutions, industry best practices for product planning, execution, and quality. With all these capabilities in one place, Intrinsyc is the right choice to help you avoid risks, enhance innovation, ensure quality, and improve your time to market.I work directly for the CEO to develop strategic marketing initiatives for all segments of the organization including advertising campaigns,corporate marketing themes, social media, internal and external company communications, manage marketing budget, propose and attend trade shows, identify needs and develop company marketing collateral, website building, SEO, direct and indirect marketing projects, company-branded items, and strengthening client relationships.• B2B Sales & Marketing• Social media monitoring and digital engagement• Updating and maintaining business website• Plan campaigns and develop communications material to promote products and services to customers and prospects.• Digital Marketing – online promotions, campaigns, email marketing etc. • Plan & organize all exhibitions, tradeshows, seminars, sales conferences • Assist in product positioning, branding, promoting • Managed marketing budget• Organize logistics of offline event• Manage public relationshttp://www.intrinsyc.com/ Show less
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United International Business School
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Switzerland
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Higher Education
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1 - 100 Employee
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International Business Student
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Dec 2010 - Mar 2014
International University of Switzerland, Zürich, Switzerland UIBS: 2014 Bachelor of Business Administration in Marketing & Management Minor: Business Communications http://www.zurich.uibs.org/ •Awards/Honors: Graduated summa cum laude / awarded top of the class, Outstanding Academic Achievement award, Deans List •Activities/Clubs: Head of Student Council •Relevant Coursework: Digital Marketing Strategy, Business & Marketing Communications, Event Planning, Media and Mass Communications, Public Relations Worked as a project leader on many assignments e.g Marketing, HR I graduated with a BBA in Marketing, awarded highest GPA out of all campuses in Europe. http://www.uibs.org/ I'm passionate about marketing, enhancing a brands image and creating brand equity between consumers and the brand. Show less
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Autoneum
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Switzerland
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Motor Vehicle Manufacturing
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700 & Above Employee
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Communications Intern
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Jun 2011 - Sep 2011
Supporting the Communications/Marketing department for a 3 month intern. • Supported with the overall rebranding from Rieter to Autoneum • Restructure, update of the media database “Picturepark“ • Write articles for global employee magazine “Headliner“ • Proof read English texts • Supported the Project Managers with editing English • Prepared the Annual Auto Acoustic Event • Update internal communication tools e.g intranet • Supported campaign development process • General administrative support for event preparation • Set up and prepared board rooms for meetings Show less
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VANOC
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Spectator Sports
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1 - 100 Employee
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Event Services
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Jan 2010 - Mar 2010
• Checked accreditation at entrance • Escort winning athlete to press conference room • Assisted the international press and broadcasters • Coordinate info,Help set up and design venue • Helped tourists with directions to events and information about Vancouver and Whistler • Checked accreditation at entrance • Escort winning athlete to press conference room • Assisted the international press and broadcasters • Coordinate info,Help set up and design venue • Helped tourists with directions to events and information about Vancouver and Whistler
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Corporate/Vacation Agent
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Mar 2007 - Feb 2010
• Arranged the best possible travel arrangements for clients • Arranged flights, insurance and accommodation • Advising clients on travel arrangements, e.g. visas and passports • Responsible for corporate key accounts (business travel) • Generated new leads by online communication and cold calling • Business trips to appraise hotels for customer service, quality, comfort and cleanliness • Responsible for online and offline Marketing & Communication • Handled the social media networks Show less
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Education
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2010 - 2014
United International Business Schools
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
Community
