Rachel Read
Vice President at M2 Marketing and Management Services, Inc.- Claim this Profile
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Bio
Debbie Skerly
I have had the absolute pleasure of working with Rachel on multiple campaigns over the last several years. She is a true professional! Very organized, detail oriented, great communicator, does an excellent job at setting expectations and executes projects based on a set time line. One of the qualities that I admire most about her is that she cares. She cares about her customers and cares about making sure that every last detail is taken care of.
Nicole Sapak
I had the pleasure of being trained and managed by Rachel while I worked at M2. Rachel was always willing to take the time to teach me and make sure I was set up for success. She is incredibly patient and detail oriented, and would an incredible mentor to anyone who has the opportunity to work with her.
Debbie Skerly
I have had the absolute pleasure of working with Rachel on multiple campaigns over the last several years. She is a true professional! Very organized, detail oriented, great communicator, does an excellent job at setting expectations and executes projects based on a set time line. One of the qualities that I admire most about her is that she cares. She cares about her customers and cares about making sure that every last detail is taken care of.
Nicole Sapak
I had the pleasure of being trained and managed by Rachel while I worked at M2. Rachel was always willing to take the time to teach me and make sure I was set up for success. She is incredibly patient and detail oriented, and would an incredible mentor to anyone who has the opportunity to work with her.
Debbie Skerly
I have had the absolute pleasure of working with Rachel on multiple campaigns over the last several years. She is a true professional! Very organized, detail oriented, great communicator, does an excellent job at setting expectations and executes projects based on a set time line. One of the qualities that I admire most about her is that she cares. She cares about her customers and cares about making sure that every last detail is taken care of.
Nicole Sapak
I had the pleasure of being trained and managed by Rachel while I worked at M2. Rachel was always willing to take the time to teach me and make sure I was set up for success. She is incredibly patient and detail oriented, and would an incredible mentor to anyone who has the opportunity to work with her.
Debbie Skerly
I have had the absolute pleasure of working with Rachel on multiple campaigns over the last several years. She is a true professional! Very organized, detail oriented, great communicator, does an excellent job at setting expectations and executes projects based on a set time line. One of the qualities that I admire most about her is that she cares. She cares about her customers and cares about making sure that every last detail is taken care of.
Nicole Sapak
I had the pleasure of being trained and managed by Rachel while I worked at M2. Rachel was always willing to take the time to teach me and make sure I was set up for success. She is incredibly patient and detail oriented, and would an incredible mentor to anyone who has the opportunity to work with her.
Credentials
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Certified Content Marketing Specialist
Digital MarketerMay, 2016- Nov, 2024 -
Certified Optimization & Testing Specialist
Digital MarketerMay, 2016- Nov, 2024 -
Certified Social & Community Specialist
Digital MarketerApr, 2016- Nov, 2024
Experience
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M2 Marketing and Management Services, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Vice President
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Dec 2016 - Present
M2 provides performance marketing project management services. I oversee the strategic development and execution of each client's specific Direct to Consumer campaign which may include competitive research, website development, writing/editing content, vendor partner assessment, selection & management (including media, telemarketing, fulfillment, digital/social, etc.), analysis of KPIs and ongoing campaign optimization. I've worked on over 60 Direct Response multi-channel campaigns with an emphasis in Television and Digital. My clients have spanned across consumer good categories such as housewares, beauty and health/wellness. They have included P&G (DDF Skincare), Keurig, TaylorMade, Tria Beauty, Helen of Troy, Perfect Formula, TTI Floorcare (Hoover and Dirt Devil), Gibson Brands, Omaha Steaks, Dremel and Arrow Fastener to name a few.
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Account Director
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Apr 2012 - Nov 2016
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Account Supervisor
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Jan 2010 - Mar 2012
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Senior Account Executive
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May 2007 - Jan 2010
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Account Executive
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Mar 2006 - Apr 2007
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Academy of Advanced Beauty
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United Kingdom
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Professional Training and Coaching
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Vice President of Marketing & Creative Affairs
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Feb 2004 - Jan 2006
Led the development and execution of all consumer communication materials for direct to consumer beauty start up company, provided brand development and strategy, copy writing and editing of collateral/promotional materials, vendor management, new product development. Led the development and execution of all consumer communication materials for direct to consumer beauty start up company, provided brand development and strategy, copy writing and editing of collateral/promotional materials, vendor management, new product development.
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Self-Employed
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Greater Los Angeles Area
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Writer/Editor
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Apr 2002 - Dec 2003
Developed story concepts; wrote scripts for longform television; edited and adapted original source materials on a freelance basis. Developed story concepts; wrote scripts for longform television; edited and adapted original source materials on a freelance basis.
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Fox Family Television Studios
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Greater Los Angeles Area
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Director of Development
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Jan 2000 - Mar 2002
Supervised the development and production of longform television projects (including detailed script analysis, review of production dailies, rough cut notes, etc); new project development. Supervised the development and production of longform television projects (including detailed script analysis, review of production dailies, rough cut notes, etc); new project development.
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Saban Entertainment
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Greater Los Angeles Area
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Creative Executive
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Oct 1996 - Dec 1999
Provided written analysis of books, scripts, plays and treatments submitted for television development; established comprehensive script database; conducted research projects. Provided written analysis of books, scripts, plays and treatments submitted for television development; established comprehensive script database; conducted research projects.
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Education
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Goucher College
B.A., Communication
Community
