Digital Content Manager

• Jul 2021 - Present

Leading digital content, systems, marketing and strategy for the international ocean sustainability NGO, Global Fishing Watch. Leading digital content, systems, marketing and strategy for the international ocean sustainability NGO, Global Fishing Watch.

Marketing and Communications Manager, UK & Ireland

• Jul 2017 - Jul 2021

Hands-on strategic lead of branding, marketing and communications in this international, science-based, seafood sustainability non-profit.-Full ownership of ATL/BTL campaigns. Combined reach of 185million.-Strategic lead and oversight of UK & Ireland digital marketing (acquisition, brand awareness & campaigns), incl. Google Ads (Display, Search, YouTube), PPC, Paid Social.-Strategically led the creation of the UK’s first ATL OOH campaign to increase brand awareness and drive change with MSC partners. -Project managed a new UK website. Editorial, content and SEO lead. -Strategized and rolled out the first UK & Ireland partner newsletter. 40% OR, 12% CTR.-Led a rebrand of all consumer-facing and business-facing messaging and comms assets, both online and offline.-Lead the influencer and ambassador program, securing macro and micro-influencers’ support across campaigns.-Led the production and delivery of the inaugural MSC awards event.-Built relationships with major global & UK organisations, NGOs, industry, scientists & politicians to drive change in seafood sustainability & deliver the MSC program.-Manage creative, PR and film agencies-Manage the highest budget in the UK & Ireland.-Share best practice with staff in 22 regions.

Marketing and Communications Officer, North East Atlantic region

• Jul 2013 - Jul 2017

Gained a wide range of experience in this broad B2B and B2C marketing and comms role, including strategy development, brand marketing, digital marketing (paid social, search, display and PCC), end-to-end campaign creation and delivery, corporate partnership management, content marketing, PR, events, media, copywriting, crisis communications, reputation management and community management.-Full ownership of developing and implementing a digital marketing strategy to launch MSC’s UK online presence in 2012. Editorial and budgetary responsibility. Social media channels reached global top 5% in year one. Paid social and digital marketing lead.-Delivered the North East Atlantic media strategy that saw a 370% increase in media coverage over five years.-Led multiple successful ATL/BTL campaigns to increase brand awareness and grow corporate partner base, including multi-channel 360 integrated campaigns with MSC corporate partners.-Led B2B marketing and communications to retain MSC businesses in the program and add value.-Developed news stories, blogs and always-on content for use across multiple channelschannels, ensuring MSC had a prominent voice in the global sustainable seafood conversation.-Led PR events and press trips-Built international, national and regional journalist and media relationships-Crisis communications and reputation management-Mentored MSC staff in 22 regions

Communications Officer, UK

• Jul 2012 - Jun 2013

Social Media Director

• Apr 2017 - Jul 2017

Temporarily worked with a fantastic team in London and Kenya aiming to permanently raise children out of poverty using sustainable and empowering methods.-Designed and led the global, strategic digital marketing direction.-Provided strategic oversight and coordinated a team to deliver high-value, engaging content to engage fundraisers.-Raised brand awareness by 500%, increased volunteer signup by 160%. Temporarily worked with a fantastic team in London and Kenya aiming to permanently raise children out of poverty using sustainable and empowering methods.-Designed and led the global, strategic digital marketing direction.-Provided strategic oversight and coordinated a team to deliver high-value, engaging content to engage fundraisers.-Raised brand awareness by 500%, increased volunteer signup by 160%.

Event Manager

• Jun 2016 - Jul 2016

Co-ordinated the mass-event rollout in South West Surrey of all of the 2016 Prudential Ride London events (Freecycle, 100, 46, Classique, Grand Prix and Classic).-Managed a team of 60+ volunteers, including delivering group and individual training sessions. Co-ordinated the mass-event rollout in South West Surrey of all of the 2016 Prudential Ride London events (Freecycle, 100, 46, Classique, Grand Prix and Classic).-Managed a team of 60+ volunteers, including delivering group and individual training sessions.

Branding, Communications and Insight

• Jul 2011 - Jun 2012

Delivered three high-level strategic branding projects, including development of national brand strategy.-Drove a 15% increase in employee satisfaction through repositioning The Co-operative Group's employer brand and value proposition to increase and attract new talent and increase employee satisfaction.-Increased brand sentiment by 9%, nationally, through social listening and optimising brand image.-Led HQ and regional teams to deliver national brand strategy.-Led consumer research and insight (quantitative & qualitative).-Developed and oversaw the rollout of a marketing strategy to create a more customer-focused leadership team.-Defined and rolled out an employer brand research and measurement framework.-Developed and implemented a digital marketing and communications strategy.-Sub-editor of internal Co-op magazine (70,000+ reach).-Oversaw content creation and copywriting for diverse internal and external audiences.-Produced and directed short films, including interviews with senior executives.-External agency management, including organising film shoots and all post-production.-End-to-end delivered a new intranet website.

Journalist

• Mar 2012 - Mar 2012

-Reported on a number of stories, including the Queen and Prince Philip's visit to Manchester for the Royal Jubilee celebrations.-Provided guidance to the sub-editorial team on page layouts and headlines. -Reported on a number of stories, including the Queen and Prince Philip's visit to Manchester for the Royal Jubilee celebrations.-Provided guidance to the sub-editorial team on page layouts and headlines.

Communications Advisor

• Mar 2010 - Jul 2011

Strategic internal comms lead. Developed and delivered the content and brand strategy to engage staff of all levels. Managed multiple agencies. Strategic internal comms lead. Developed and delivered the content and brand strategy to engage staff of all levels. Managed multiple agencies.

Press Officer

• Sep 2007 - Aug 2009

Represented national government departments with the media. Prepared and delivered articles and press releases. Handled media enquiries. Delivered briefings. Represented national government departments with the media. Prepared and delivered articles and press releases. Handled media enquiries. Delivered briefings.

Radio Journalist and Producer

• Sep 2006 - Aug 2009

-Interviewed local bands, reviewed CD’s/concerts and published music features.-Produced and developed shows with the production team. -Interviewed local bands, reviewed CD’s/concerts and published music features.-Produced and developed shows with the production team.

Journalist

• Sep 2006 - Jul 2009

Researched, interviewed for and wrote feature articles on current, newsworthy issues. Reviewed music albums and concerts. Researched, interviewed for and wrote feature articles on current, newsworthy issues. Reviewed music albums and concerts.

Journalist

• Aug 2008 - Sep 2008

Wrote several articles under a strict time limit for the daily newspaper.Attended Magistrates and Crown courts to report on hearings and interviewed the Bolton Mayor. Wrote several articles under a strict time limit for the daily newspaper.Attended Magistrates and Crown courts to report on hearings and interviewed the Bolton Mayor.

Journalist

• May 2007 - Jul 2007

Wrote numerous articles and interviewed local politicians. Made front page. Wrote numerous articles and interviewed local politicians. Made front page.