Experience

OUTCOAST

• United States
• Blogs
• 1 - 100 Employee

• CEO & Publisher

  • Apr 2017 - Present

  OUTCOAST™ is a digital magazine and travel blog marketing Florida as an LGBTQ-inclusive destination to VISIT. CELEBRATE. LIVE. We are Content Marketing and PR strategists, too! OUTCOAST provides the complete advertising solution for companies interested in marketing their services and product offerings to the Florida LGBTQ+ community. We help our clients establish a focused, online marketing presence that naturally attracts new leads and converts them into long-term customers. Prospects get to know our clients and their values through our story-sharing services. Rachel's Responsibilities: • Manage editorial marketing calendar and collaborate with freelance writers on the development of consistent and effective content that markets Florida as an LGBT-inclusive destination to VISIT, CELEBRATE, and LIVE. • Develop brand and marketing strategy, including logo and website creation, social media rollout, networking initiatives, and corporate relationship building. • Solicit area businesses to market on OUTCOAST.com and work alongside marketing partners to develop editorial, social media, and PR strategies to achieve sales and revenue goals. • Provide photojournalism, event photography services, and video marketing services to global corporations, non-profit organizations, and professional organizations. • Partner with area non-profit organizations to provide promotion of annual events and company mission. Show less



OutCoast Consulting

• Consultant. Content Creator. Speaker.

  • Feb 2019 - Present

  As the Owner of OutCoast Consulting, I equip business owners and executives with strategic insights, creative sales and marketing tools, and collaborative support to become leaders in their markets. Think of me as a marketing matchmaker, creative collaborator and passionate persuader. My clients are business owners, franchise owners, entrepreneurs, sales leaders, real estate agents, marketing teams, and employee resource groups interested in rebranding, growing revenue streams, promoting diversity or having a greater impact at work or in their community. Contact me for a complimentary 30-Minute Consultation or to inquire about services. Show less



Fishmonger Approved

• Publisher

  • Jun 2019 - Present

  Fishmonger Approved™ Florida Seafood Magazine is a digital magazine that provides resources for sourcing, filleting, cooking and enjoying fresh seafood. Rachel's wife, Margaret Covello, was the former owner of the famous Maximo Seafood in St Petersburg, Florida. She now uses her expertise to develop content and videos for this online platform. Fishmonger Approve also provides the complete advertising solution for companies interested in marketing their services and product offerings to Florida seafood lovers. We help our clients establish a focused, online marketing presence through FishmongerApproved.com with content marketing that naturally attracts new leads and converts them into long-term customers. Rachel's Responsibilities: • Manage editorial marketing calendar and collaborate with freelance writers on the development of consistent and effective content for FishmongerApproved.com • Develop brand and marketing strategy, including logo and website creation, social media rollout, networking initiatives, and corporate relationship building. • Solicit advertising sponsors for FishmongerApproved.com and management sponsor relationships and deliverables. • Produce edited video projects for YouTube, utilizing Margaret's expertise, that provides information and entertainment to Florida seafood lovers. • Partner with area fish-focused non-profit organizations to provide promotion of annual events and company mission. Show less



Freelance Photograper

• Photography
• 700 & Above Employee

• Photographer

  • Mar 2014 - Present

  I am a marketing consultant and event photographer. I love working with all sized businesses looking to reassess their branding, add eye-catching content to their website, or create videos for YouTube and social media. And if you’re hosting a corporate or community event, I’m your girl! Remember, event photos are key to marketing successful events the following year! I have captured photos for Martha Stewart, IGLTA, NGLCC, Hilton, Out&Equal, Target, Creative Loafing, Tampa Government, Tampa Bay Boat Show and many more! Show less



Private Company

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Diversity Consultant

  • Mar 2016 - Jul 2019

  • Consulted with Fortune 500 company on global Employee Resource Group (ERG) roll out • Collaborated with ERG Board Council to develop brand, mission, organizational structure, and bylaws. • Managed implementation and operations, alongside ERG President, to ensure group is meeting goals and focused on internal engagement, employee recruitment/retention, community outreach, and education. • Traveled to multiple locations throughout organization to conduct diversity trainings, develop chapters, recruit ERG members, and assess follow through on ERG initiatives. • Collaborated with HR leaders, benefits managers, supervisors, site managers, and C-Level employees to gain ERG support, create culture of inclusion, and to update policies and practices within organization to meet diversity goals. • Advised on ERG budget, calendar of events, and PR strategy. • With the guidance of Human Rights Campaign advisors, developed plan of action to achieve 100 on HRC Corporate Equality Index 2018. • Developed diversity training programs and recruiting initiatives. Show less



Reshaping YOU

• South Africa
• Health, Wellness & Fitness

• Owner, Speaker and Coach

  • Mar 2014 - Feb 2018

  • Authored autobiography Reshaping Rachel: My 115-lb Weight Loss Journey to Finding Myself. • Spoke at corporate and community events on topics of motivation, authenticity, and health. • Organized and attended trade shows and health fairs with corporate partners. Partnered with regional and national organizations to further health promotion. • Designed, coordinated, and executed healthy cooking classes for corporations, community groups, and non-profit organizations. • Developed effective social media marketing campaigns to increase revenue and corporate engagement. Show less



LGBT Equality Alliance of Chester County

• United States
• Civic and Social Organizations

• Founder and President

  • Jan 2014 - Feb 2018

  Mission: Foster the expansion of Chester County LGBTQ+ community initiatives by partnering with supportive local organizations in fundraising, education, and outreach activities. Rachel's Responsibilities: • Developed, implemented, and managed health, wellness, education, and social support programs for LGBTQ residents in Chester County, PA. • Established strategic business partnerships with key community leaders, corporations, and non-profit organizations to foster a safe and supportive environment for the Chester County LGBTQ+ community. • Managed marketing and PR to further brand recognition and growth. • Led team of over 60 volunteers and 10 board members. • Advocated to area nonprofits, community groups, and companies on LGBTQ+ needs and the importance of diversity and inclusion. • Implemented strategic planning within organization. • Wrote press releases, website blogs, newsletters, grant requests, and fundraising letters. • Effectively transitioned leadership to new board. Show less



Freedom Valley YMCA

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Instructor and Fundraiser

  • Sep 2010 - Jun 2015

  • Developed and instructed nutrition classes and wellness programs for adults and children. • Raised funds and collected corporate sponsorship for the YMCA’s Annual Campaign. • Developed and instructed nutrition classes and wellness programs for adults and children. • Raised funds and collected corporate sponsorship for the YMCA’s Annual Campaign.



Staples Advantage

• Retail Office Equipment
• 1 - 100 Employee

• Business Development Manager

  • Sep 2008 - Sep 2010

  • Implemented the Staples corporate sales strategy to ensure that the company met revenue and profit objectives by targeting prospective mid-sized to large accounts. • Developed new business through in-person contacts, sales presentations, telephone follow-up, and CRM tracking. • Managed the transition of new accounts to designated Account Managers. • Implemented the Staples corporate sales strategy to ensure that the company met revenue and profit objectives by targeting prospective mid-sized to large accounts. • Developed new business through in-person contacts, sales presentations, telephone follow-up, and CRM tracking. • Managed the transition of new accounts to designated Account Managers.



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Sales Account Executive

  • Jun 2006 - Jun 2008

  • Enhanced brand loyalty and customer corporate commitment through account penetration and saturation, property tours, and continued relationship building. • Analyzed competitive product offerings: features, benefits, and price points. • Drove rate and occupancy within top accounts to increase overall profit margin by developing and managing strategic and tactical plans to penetrate, saturate, and maintain accounts. • Trained staff to identify and solicit new leads and sales opportunities within established accounts; followed-up on leads. • Pursued and developed external networking venues for sales leads. Show less